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The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

One of the major changes in the auto market in 2023 is that the demand for imported cars has weakened significantly.

According to the data, the sales of imported cars fell significantly last year, with only 799,000 units, a decline of more than 8% compared with 2022, and reached a low level throughout the year.

The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

The strongest period of imported car sales was from 2013 to 2019, with an average annual sales of more than 1.1 million units.

To a certain extent, the sales volume of imported cars reflects the domestic consumption power, and in general, the price of imported cars is much higher than that of joint venture models and domestic brands.

Mercedes-Benz, BMW, Audi, Land Rover and other brands of high-end models are imported, in addition to Lexus, Porsche all brand imports, in general, the overall price of imported cars is higher than that of domestically produced models.

The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

Taking 2023 as an example, the number of imported models will be 799,000 units, the import amount will be 332.1 billion, and the average average price of a single vehicle will exceed 410,000, and the average price will reach the standard of Mercedes-Benz E-class.

In other words, most of the user groups who choose imported cars have strong spending power.

An important reason for the decline in imported car sales last year was that the overall consumption power weakened, and pure imported cars were not under too much pressure on sales, and there were no domestic factories or sales companies, and most imported brands only regarded China as an incremental market.

The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

The development of luxury brands to this day, domestic production is a must.

Taking BMW as an example, the BMW X5, a mid-to-large SUV, is now produced in China, and the important reason is that it can effectively amplify the profits of a single vehicle and seize market sales by reducing costs and strengthening the attributes of local market demand.

On the contrary, luxury cars that insist on not being made in China are essentially taking the high-end and niche route.

In the BBA head camp, imported models are all individualized and high-end styles, such as Audi A5 and Mercedes-Benz S-class, the former takes a sporty and personalized style, and the latter takes a high-end route.

The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

However, in the past year, consumption has declined, non-essential consumption has tightened significantly, and the sales of pure imported cars have not only declined significantly, but also there have been huge price concessions.

For example, the price of an entry-level car like BMW MINI also has a large discount, and the price of all Porsche models cannot be carried out, so it needs to be exchanged for sales by discounts.

Although imported cars do not have to bear the pressure of sales, if sales fall too much, they also need to be rescued by price.

The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

In addition to the reason for the decline in consumer desire, another reason is that the change of Chinese brands has transformed some consumer thinking. For example, the emergence of high-priced brands such as NIO, AITO, and Li has made some user groups who pursue high-end cars begin to passively accept new ways of using cars, and the impact on imported cars must be there.

Due to the interference of comprehensive factors, the attractiveness of imported cars has declined significantly.

The important reason for the impact of imported cars is actually the inevitable result of the maturity of the domestic consumption concept.

Because the automobile manufacturing capacity of Germany and Japan is more precise and reliable, and at the same time, imported cars often have top-level technology, and the handling, performance, comfort and safety are better.

The sales of imported cars have collectively collapsed! Why are there fewer and fewer people who are swollen and fat?

However, with the improvement of domestic manufacturing capacity and the enhancement of technical reserves, the comprehensive value of domestically manufactured models has gradually equaled the high-end models produced overseas, and at the same time, they also have more reasonable prices.

Overall, the decline in sales of imported cars is a good signal, which not only represents the soaring value of domestic models, but also means that the concept of consumption is gradually maturing, and imported cars that seem to be able to show their identity and taste are being driven out by the market.

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