In China, Japanese car sales have always been good, in fact, this is the result of consumers' choices with their hard-earned money. But there are still many people who have always said that Japanese cars are nothing, and people who buy Japanese cars do not understand cars at all.
In fact, people who pay attention to automotive news know that Japanese cars have very large sales in the world. Even compared with German cars with world-renowned brands such as BBA and Volkswagen, Japanese cars are not much lower in sales.
In recent years, the rise of domestic cars, changes in consumption concepts and macroeconomic changes, in China, luxury cars and major joint venture car sales, have been greatly affected.
However, Japanese cars represented by Toyota have been able to maintain sales growth in such a harsh market environment.
In the hearts of many people, Japanese cars are thin in iron, weak in power, basically no intelligent technology, and Japanese cars have so many deficiencies, why can they sell so well? Today, Brother Meow will talk to everyone.
1. Conservative and stable engine technology
In today's era of turbocharging in the automotive market, Japanese cars have always used naturally aspirated engines, and naturally aspirated means conservative.
The reason why Japanese cars use conservative technology is actually to ensure the stability of products, and stability and reliability are the biggest characteristics of Japanese cars.
You can see that many Japanese cars have no problem driving 300,000 to 500,000 kilometers of engines, which is the most important reason why Japanese cars sell well all over the world.
2. Durable and fuel-efficient
Because Japan's domestic resources are relatively scarce, and naturally aspirated engines are relatively fuel-efficient, Japanese cars enter the domestic market, leaving consumers with the impression of durable and reliable fuel consumption.
After all, the car is a means of transportation for many people, and japanese cars save money and save money, and sales are naturally high.
Three cars light but not completely mean unsafe
Many people say that the Japanese car is thin, compared with the German american car, the japanese car's iron sheet and paint are indeed thinner, but the Japanese car can still pass the crash test.
The thin skin, mainly the Japanese car weight is relatively light, but whether the car is safe or not depends not entirely on the thickness of the car skin, but also includes the rigidity of the car structure and the cushioning of the impact.
Fourth, the retention rate of used cars is high
There is another important reason for the high sales of Japanese cars, that is, the high retention rate of Japanese cars. Like Honda Fit, Toyota Corolla, the three-year retention rate is more than 55%, and the five-year retention rate is also as high as 45%.
Compared with the German and American legal systems, the retention rate of Japanese cars is generally 5%-10% higher. Therefore, when consumers consider changing cars in the future, at least selling used cars will lose less.
summary
Of course, the japanese car is weak and the body is indeed its disadvantage, but its quality is still reliable, coupled with cheap maintenance and high retention rate, it is these characteristics that have created the high sales of Japanese cars.
Now the technology and quality of independent brands have made great progress, many models are no less than Japanese cars, and in terms of technology configuration, it is more than enough compared to Japanese cars. I believe that in the near future, the sales volume of our own brands will definitely surpass that of Japanese cars.