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Volkswagen believes that everyone must be familiar with it, the car is basically a family-style design, even if you do not look at the logo, a little understanding of the car at a glance can see that this is Volkswagen, which is also the place where Volkswagen is proud. But Volkswagen, one of the world's four largest producers, spent 3.6 billion yuan last year to buy credits from Tesla.
It is reasonable to say that in the automotive industry, Tesla and China are not on the same level at all, so why should they bow their heads and buy credits from Tesla. This also starts from Volkswagen's new energy vehicles, in the field of fuel vehicles, Volkswagen's status cannot be shaken, and a number of car brands are thrown out of sight. However, Volkswagen also has an area that it is not good at, that is, pure electric vehicles.
In the world's continuous introduction of policies on new energy vehicles, new energy vehicles are the future development direction, it will also replace the current fuel vehicles. This means that many of today's fuel vehicle brands should change the direction of research and development and gradually move closer to new energy vehicles.
And the current technology allows only pure electric vehicles can be mass production and popularization, other such as hydrogen energy, either the technology is not up to standard, or the manufacturing cost is high, so it can only be used as an ideal car. Volkswagen, as a giant in the field of automobile manufacturers, of course, knows these things, and last year set a target of 80,000 to 100,000 pure electric vehicles sold in China, but reality has given Volkswagen a clear understanding.
In 2021, according to the pure electric vehicle sales data released by Volkswagen in China, 70,625 vehicles, this data even has a certain distance from the lowest target expected at that time, just like encountering "Waterloo". Tesla's sales in China last year have exceeded 320,000 vehicles, compared with the two, Volkswagen's pure electric vehicle transformation plan, obstacles, Tesla has posed a serious threat to Volkswagen.
Even so, Volkswagen still has to go to Tesla to buy 3.6 billion credits. Because according to the data jointly released by the Ministry of Industry and Information Technology and other departments, the top three new energy points are Tesla, BYD and SAIC-GM-Wuling.
Among the top three companies whose average fuel consumption is not up to standard, Volkswagen has two exclusive quotas, and the negative points generated by FAW-Volkswagen and SAIC Volkswagen are 1.873 million, which is simply an astronomical figure. Helplessly, Volkswagen can only bow to Tesla to acquire credit points to fill this huge hole in its own.
Volkswagen, as such a large car brand, is very popular with fuel vehicles, but why is it difficult to walk on pure electric vehicles. On the one hand, Volkswagen's intelligent software strength is still a large part of the gap compared with the current domestic hot pure electric vehicle brands. In addition to some traditional functions such as listening to music and opening navigation, the public's intelligent voice function has not made any progress, and even the skylight cannot be controlled. With brands such as Tesla, intelligent software systems are completely incomparable.
The appearance of the Volkswagen pure tram is also a place where many young people are not very interested in buying a car, as far as the current market is concerned, the pure tram design of new energy is mostly full of high-grade, scientific and technological elements as a selling point, while the appearance of the public is still relatively traditional, which is also a place where many young people do not buy it.
The future of the automotive field is bound to be dominated by new energy, Volkswagen to catch up with a long way to go, seize the psychology of consumers and seize the market opportunities is equally important.
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