Since the release of the iPhone 13 series, it has really sold crazy.
Recently, CIRP, a consumer intelligence research partner, published a study that counted the sales of various iPhones in the United States in March this year.
According to the data, the iPhone 13 series accounted for 71% of sales, which has exceeded 61% of the iPhone 12 series in the same period last year.
In contrast, sales of mini models are very dismal, accounting for only 3%.
Coincidentally, the iPhone SE 3, which was just released this year, also suffered the same embarrassing situation.
Apple unveiled the new iPhone SE at this spring's launch.
It is hoped that with the high performance and low price of this model and the advantages of supporting 5G, it will open up the market of low-end small-screen machines. Thus attracting small screen practical parties,
as well as Android users who want to experience iOS.
At present, Apple seems to believe that the 5G iPhone is the way to ensure sales.
As we all know, Apple's first 5G-enabled iPhone 12 was released in September 2020, and sales exceeded 100 million after 7 months, creating a record comparable to that of the iPhone 6 / iPhone 6 Plus.
Since then, the iPhone 13 series launched last year has continued this strong sales record, and shipments have climbed to new highs.
Therefore, Apple believes that the 5G-enabled iPhone SE 3 can once again set off a wave of replacement frenzy, which seems reasonable.
The sales of a product ultimately depend on the user experience. Because of the small body size, the battery capacity of the iPhone SE has no advantage, coupled with the power consumption speed after opening the 5G network, the overall battery life performance is not optimistic.
At the same time, the iPhone SE is not equipped with a dual SIM card, and under the premise that there is no change in appearance, the starting price is 200 yuan more expensive than the previous generation, which is also very difficult for the Chinese to accept.
In addition, the starting storage level of the iPhone SE is 64 GB, which is obviously unable to meet the needs of most users in today's increasingly expanding app storage occupation today.
From the data point of view, even the iPhone 11 and iPhone XR that do not support 5G account for 15% of the total sales, which further shows that 5G is not the only criterion for everyone to choose a mobile phone.
It is worth mentioning that in the world, the best country for small-screen iPhones to sell is Japan, and Japanese users seem to like small-screen mobile phones with more classic designs.
The iPhone SE went on sale in Japan on March 18 and in just 10 days, it tripled the sales of the first-generation iPhone SE.
Not only the iPhone SE, but also the mini model has good sales in Japan, but this has nothing to do with the cheaper price of small-screen phones.
At the end of last year, Japanese home appliance brand Bamuda launched a retro small-screen smartphone like HTC One X, the Balmuda Phone, which still has good sales despite being priced at 104,800 yen (about 5,868 yuan).
Back to China, although for users, the price may be one of the more optimistic factors, but in the mobile phone market is very internal today, we have plenty of choice, the price is obviously not the only criterion for buying mobile phones.
At present, Apple has a total of three small screen machines on sale, namely iPhone SE, iPhone 12 mini and iPhone 13 mini.
Judging from the final sales data, Apple obviously overestimated the demand of the small screen machine market, and should reconsider the product positioning of the small screen iPhone in the later stage and adjust it.
But no matter what, this year's iPhone 14 series is most likely to see the mini model.
Of course, the small partner who loves the small screen machine can still wait for the next generation of iPhone SE, and the probability will use the full screen design, which is worth looking forward to.