Apple is very familiar to everyone, as long as it is apple launched products, consumers are willing to pay for it, because Apple launched products are generally worth the money, but since the iPhone 12 series began, Apple announced that in order to protect the environment, adhere to Apple's consistent environmental protection concept, starting from the iPhone 12 series, will no longer be delivered to the charger, if consumers really need it then need to spend money again.
This time, Apple issued an official announcement, announcing that Apple completely eliminated the plastic film covering the iPhone box, reducing the amount of plastic used by 600 tons. The screen protector in the iPhone 13 package has also been made of recycled fibers and no longer comes with a charger, which is indeed a bold change. Apple has saved an estimated 550,000 tons of copper, tin and zinc ore.
In the end why Apple insists on doing this, let's look at some of the data released by the authority, Apple has made $6.5 billion by not sending chargers, while the shrunken packaging box, smaller in size, has saved itself 40% in freight.
And if Apple is really for environmental protection, then why the iPhone 14 series of mobile phones are about to come out, still insist on not using the typpc interface and the world is the opposite, still insist on using the lighting interface, some foreign experts believe that Apple's new iPhone price is as high as 1549 pounds, each mobile phone can save 27 pounds. Analysts believe that while chargers and headphones are only priced at £19, they cost much less to produce. In total, Apple has saved at least £5 billion (about 41.45 billion yuan) since 2020.
I hope that Apple will spend less time in such a place and have more things that change people's lifestyles, and everyone will be happy to pay for it.