A few days ago, the report of huaqiangbei's second-hand iPhone price plunge attracted the attention of some consumers. After Huawei was sanctioned, the iPhone can be said to have "robbed" many users. However, in the downward environment of the entire mobile phone industry, the performance of the iPhone in the second-hand market has also been impacted.
It is worth noting that the iPhone is not only diving in the price of the second-hand market, but its retention rate is not as good as huawei's flagship model with a longer release time.
iPhone second-hand market prices fell The new iPhone SE "dived" seriously
In the minds of most consumers, the iPhone and Huawei's flagships are synonymous with value preservation. A person in charge of a mobile phone dealer told us that according to their observation, most people buy iPhones on the one hand, the brand, on the other hand, it is convenient and the price is higher when changing the phone, as to whether the system is easy to use and how to take pictures, it is not the main reason for the purchase.
At present, the global sales of the iPhone are still in the top three, and it has also taken most of the profits of the mobile phone market. Moreover, in the domestic market, the iPhone has also robbed many of the original Huawei users. However, Apple, which is walking sideways in the new machine market, has encountered problems in the second-hand market, and the price has been declining.
According to the latest data provided by the transfer, the price of Apple's models in the first two-hand market in May, including the iPhone 13 series, iPhone 12 series, iPhone 11 series and the third-generation iPhone SE, fell sharply.
Among them, the price of the 99 new iPhone13 and iPhone 13 Pro in the second-hand market in early May fell by 8.15% and 7.33% respectively compared with the beginning of April; the price of the 99 new iPhone 13 Pro Max fell by 640 yuan compared with the beginning of April, a drop of 8.48%, which is the recent iPhone 13 series in the second-hand market Price Reduction, the largest range of models. Not only that, the newly released new iPhone SE is even more dismal, "diving" is serious, the second-hand market price of the 99 new model fell by more than 900 yuan compared with the beginning of April.
Regarding the third-generation iPhone SE, we mentioned in previous reports that it broke since its release. The channel provider of a certain platform gave a 96% discount price on the day of sale. Although there is a gimmick of "the cheapest 5G version of the iPhone", from the perspective of Apple's iPhone's consistent market trend, the iPhone12 series and the iPhone13 series will basically continue to reduce prices, which also means that even those who need to change the new "nail households" may not necessarily choose the SE series; in the new product market at the same price, there are more abundant Android high-end flagship models, which have more choices for consumers.
The third generation of iPhone SE (picture from Apple's official website)
It is worth noting that the "diving" of the iPhone in the second-hand market has already had a foreshadowing. In this year's Q1, the iPhone 13 series cut prices by 100 yuan to 500 yuan in the second-hand market. Among them, the iPhone 13 Pro is the most price-reduced model in the series, with the second-hand price falling by about 470 yuan in late March compared with the beginning of January, a drop of 6.45%. Among other models, the 99 new 64G version of the iPhone 11 Pro Max dropped by as much as 20.17%, which is the most price-reduced mobile phone in the main iPhone model, and the 128G version of the iPhone 12 Pro Max dropped by more than 740 yuan, a decrease of 11.24%.
The retention rate lost to Huawei
Although Huawei has released fewer new machines now, every conference can attract the attention of the entire market. Even if it launches a 4G mobile phone that does not fit in the 5G market, Huawei can do it with a hard time. Interestingly, the price of the second-hand iPhone is not only a big drop, but even the retention rate is lost to Huawei.
According to the data released by the transfer, although the iPhone occupies four seats in the top ten, models equipped with Huawei Kirin chips such as the Huawei P50 Pro and Huawei Mate40 occupy the first and second positions in the list with 83.07% and 80.58% retention rates respectively. Judging from the mainstream flagship models in the current second-hand market, the top 10 mobile phones with retention rate are Huawei P50 Pro Kirin Edition, Huawei Mate40 5G Edition, iPhone13 Pro, iPhone13, iPhone13 Pro Max, iPhone13 mini, vivo X70 Pro+, Huawei Mate40 Pro 5G Edition, Xiaomi 12 Pro and Honor Magic 3 to The Best Edition.
It is worth mentioning that the model with the fastest decline in the retention rate of the iPhone is the third-generation iPhone SE, which has dropped to 75.7% in the second-hand market only two months after the release, and even beats the part of the iPhone13 series that has been released for nearly 8 months.
Regarding Huawei's retention rate, it has always been a "god" like existence, even if it is released for two years, the retention rate has exceeded 80%. Not only that, the retention rate of other domestic mobile phones has also been continuously improved, and the gap between them and the iPhone is also narrowing. According to the analysts of the data department of the transfer group, with the domestic manufacturers Rushing high-end, along with the continuous upgrading and iteration of performance, materials, technology, etc., the retention rate of Android flagship mobile phones in the second-hand market is also relatively stable, such as vivo X 70 Pro+, Huawei Mate40 Pro 5G, Xiaomi 12 Pro, Glory Magic3 to Zhen Edition and other models The retention rate of models is relatively stable.
The mobile phone industry has entered a trough period, and brands and merchants are not happy
In fact, not only the iPhone, the domestic hot-selling Android model in the second-hand market in early May also generally reduced prices, of which the price reduction of high-end models is larger. According to the transfer data, the 256G version of the 99 new Xiaomi 11 Ultra has dropped by about 770 yuan compared with the beginning of April, a decrease of 18.70%; the 99 new 256G version of vivo X70 Pro+ has dropped by about 440 yuan in the second-hand market, a decrease of 6.76%.
The second-hand market is a barometer of the mobile phone market, and its performance is also a microcosm of the entire mobile phone industry. Unlike the wild growth of previous years, since this year, the entire mobile phone market has encountered new challenges. According to data released by market research firm Counterpoint Research, smartphone sales in China fell 14% year-on-year to 74.2 million units in the first quarter of this year. In other words, people's willingness to change new machines is getting lower and lower.
The reasons for this are not difficult to analyze, on the one hand, for most consumers, mobile phones are in a state of excess performance, unlike the first few years of the development of smart phones, every year there will be novel features and performance of the substantial improvement. In addition, the development of the mobile phone industry has also encountered bottlenecks, and insufficient innovation has led to a decrease in the willingness of consumers to change machines. On the other hand, the income of consumers has been affected by some, which also leads to a weak willingness to change machines.
In addition, for merchants, this is also the case, and the decline of the entire mobile phone market has a great impact on them. Wu Qiwu, the head of the Jingwei mobile phone franchise store, told us, "The general trend of the entire mobile phone market is declining, and the data can be seen, and the entire market data is declining." However, for the future, he is still more confident, and believes that in this environment, the mobile phone market still has a continuous new opportunity to emerge.