The competition in the domestic mobile phone market has always been very cruel, whether it is the internal volume between domestic manufacturers or the intervention of overseas mobile phone manufacturers, which makes the entire market become very lively, and it can be said that it is difficult to have the opportunity to stop all year round.
However, the development of each mobile phone brand is different, some manufacturers have strong core strength, and some have also opened the road of self-research, which has opened up a gap between manufacturers.
However, it should be admitted that in the domestic mobile phone market, the influence of Huawei mobile phones has not been low, and its HiSilicon Kirin processor and Hongmeng OS system have brought a very deep impression to users and promoted the development of the brand.
Although today's Huawei mobile phones have been restricted, Yu Chengdong has spoken, saying that Huawei mobile phones are returning, and that supply problems have been solved, which also means that the new machines released in the future will not show signs of shortages.
In addition, Huawei has not stopped research and development, even if the 5G network is not used at this stage, but the news of 5G mobile phone cases has been reported, coupled with some breakthroughs in technology, it feels that Huawei will be stronger in the future.
Of course, at this stage, there is still pressure, which can be seen from the data released by Huawei, the actual sales revenue of operating performance in the first quarter of 2022 was 131 billion yuan, and the net profit margin was 4.3%.
In contrast, Huawei's revenue in the first quarter of 2021 was 150.057 billion yuan, down 13.9% year-on-year compared with 2021, which is a problem caused by restrictions.
That is to say, if Huawei's mobile phones are not restricted, then its revenue is naturally difficult to significantly reduce, and its share in the domestic market will not become lower, which is also a regrettable place.
Moreover, judging from the market share of smartphones in China in the first quarter of 2022 announced by Counterpoint, the market share decline of Huawei mobile phones is indeed very serious.
However, it is also understandable that on the one hand, due to the lack of supply chain due to out-of-stock, the release of new machines has been delayed, and on the other hand, due to the relatively high price of 4G mobile phones launched, many users cannot accept it.
However, in addition to Huawei mobile phones, the ranking of other manufacturers has also been released, among which the rise in the share of honor mobile phones is still very noteworthy, and unlike other manufacturers, the overall upgrade feels very obvious.
From the data point of view, the share of honor mobile phones is 16.9%, an increase of 166.8% year-on-year, which is really excellent for the glory mobile phones that were independent last year.
And from the data, it can be seen that Honor is the only mobile phone manufacturer that has achieved year-on-year and month-on-month growth, and it can be said that the sales volume has killed all four parties, which is also worth recognizing.
The popularity of Xiaomi mobile phones is very high, but since last year, the product line has been reduced, basically relying on digital series for output, resulting in its share is not particularly large.
OPPO mobile phones include one plus in second place, accounting for 18% of the share, even if there are not many new machines this year, but relying on the development of one plus digital series, it has still gained a lot of online users.
As for realme mobile phones, the current heat in the domestic market is not particularly high, so it is still very difficult to further develop, and it can only be gradually recognized by users after crazy force.
But what I didn't expect was that the first place this time was not Apple's mobile phone, although Apple's mobile phone share was 17.9%, an increase of 4.4% year-on-year, but it still came to the third place.
It should be known that Apple has benefited the most from the decline in Huawei's sales, while other domestic manufacturers have continued to impact the high-end market, but the effect is obviously not ideal.
However, Apple's mobile phone product line is not particularly much, at least the first place compared to it, the development momentum is not so strong.
I believe that speaking of this, everyone should have been very clear about the first place, that is, vivo mobile phones, including sub-brands iQOO to jointly take 19.7% of the market share.
It is really good to get such a share, because today's vivo is really different from before, not only a full range of cups, but also has a self-developed chip, and the strength should not be underestimated.
Coupled with the use of machine sea tactics, the mobile phone market in various areas of the wide range of popularization, then its market share will naturally not be low.
Finally, I would like to say that nowadays, the major manufacturers are rolling in, and as for what kind of results are presented, the above data is really clear.
So the question is, how many of your favorite vendors are in line? Welcome to the discussion.