On April 26, 2022, the 2021 China Automotive Awards Ceremony hosted by China Central Radio and Television Station held an award ceremony, and Landu FREE won the "Jury Award" and became the winner of the 2021 Annual Model Award by virtue of its leading edge in driving control performance, intelligent technology, comfort and safety, and luxury equipment. At the award ceremony, the jury highly praised Landu FREE: "Lando FREE is the only SUV in the industry with pure electric and extended range electric dual power, and it achieved 5 firsts in the 11 individual items of actual evaluation, and finally topped the list with the first overall score." In the most violent crash test, in the battery wading test 6 times higher than the international standard, Landu FREE has firmly withstood the test. Lantu FREE adheres to the pure heart of the chinese automobile on the day of its birth, and is born out of nowhere to define the future. ”
In response to the national "double carbon strategy" Lantu has become a model for electric tracks of central enterprises
Lantu Automobile is a high-end new energy brand heavily built by Dongfeng, is the vanguard force of Dongfeng's "scientific and technological leap", as an important layout of central enterprises in the transformation of new energy, Lantu actively responds to the "double carbon strategy" to help "low-carbon life", and the first model launched by Lantu FREE is a representative work of the new energy era, which comprehensively meets the user's zero anxiety car experience.
Feng Changjun, member of the Standing Committee of the Party Committee and chief accountant of Dongfeng Motor Group Co., Ltd., delivered an acceptance speech on behalf of Lantu Automobile: "Dongfeng has a pure heart, builds a high-end new energy brand Lantu with the respect of users, and promotes the chinese brand upward with practical actions." Lantu FREE integrates the latest technological achievements of Dongfeng electrification and intelligence, based on the original intelligent electric platform, the original range and pure electric dual power mode, equipped with million-level quality air suspension, in order to exceed the user's expectations and international standards, and won the first 5 items of expert review in one fell swoop. As a 'new strength of car manufacturing', Lantu has withstood the test, Dongfeng and Lantu will not forget the original intention, let the car drive the dream, and continue to empower the user's better life. ”
You Zheng, Member of the Standing Committee of the Party Committee of Dongfeng Motor Group Co., Ltd. and Chairman of Lantu Automobile, said: "Thanks to the recognition of CCTV, judges and users, Lantu Automobile is an important strategic layout for the transformation and upgrading of Dongfeng Motor Company, and is committed to promoting the upward trend of China's national automobile brand and providing beautiful electric mobility products and services for global consumers. At present, the automotive industry is accelerating the transition from fuel vehicles to intelligent electric vehicles, and the future car should be a mobile third space. Lantu looks forward to working with other auto brands to practice the dream of China's auto power and draw a beautiful blueprint for China's auto industry. ”
Landu FREE has set a new benchmark of 300,000-class electric SUV with hard verification
Lu Fang, CEO and CTO of Landu Automobile, said: "Landu FREE combines the power performance, agile driving control, safety and intelligence of electric vehicles to achieve the best in the same level. The award-winning Landu FREE is the first model of Landu Automobile, and also the first model of Dongfeng's high-end electric brand, positioned in the 'performance-level intelligent electric SUV', with pure electric and extended range electric two power modes, oilable and electric, Yicheng Yiyuan. Lantu FREE accelerates at a speed of only 4.5 seconds from zero to 100 kilometers per hour, which not only has the power performance comparable to the luxury supercar, but also starts from the user's needs, from the electric drive performance, driving control performance, large five-seat space, million-level luxury comfort equipment and excellent intelligent performance, providing users with a driving experience far beyond the same level, becoming a benchmark for the value of 300,000 SUVs. ”
In addition to product strength, Landu FREE also continues to make breakthroughs in technology and leads the development of the industry. As a solid and intrinsically rich SUV product, Landu FREE has created the world's first TRP+Patch composite structure thermoformed A-pillar and 2000Mpa silicon aluminum coated door anti-collision beam in the field of vehicle safety technology, and won the "2021 China Top Ten Body" and "Best Craftsmanship" double material awards. Also thanks to the world's first two major body safety technologies, Landu FREE with a comprehensive scoring rate of 92.3%, won the C-NCAP test "five-star" evaluation, is the first place in the comprehensive score of Chinese brand new energy models.
In terms of battery systems, Lantu innovated and developed amber and mica battery safety system technology, and after the China Automobile Center extruded, collided, and dripped water on the two battery systems of amber and mica, the two battery systems of Lantu were "no water, no smoke, no fire, no explosion", setting up a new height of safety for ternary lithium battery systems.
Since delivery, the total number of LANTU FREE users has exceeded 10,000, and the owners cover 276 cities across the country, 61% of which are from BBA luxury brand owners, with an average transaction price of more than 338,000, ranking top 3 in the average transaction price of Chinese brands.
Hard verification forges the jury award Lantu FREE has won a number of awards
The 2021 China Automotive Festival is hosted by The Central Radio and Television Corporation, specially planned by the Financial Program Center, and selected by five major industry organizations. As the only annual automobile selection held by the national media, it recommends the most representative and leading the annual excellent model of the future development trend of the automobile for the majority of consumers, which is highly professional, authoritative and market-oriented in the entire automotive industry. Since the launch of the selection, the judging experts have selected 31 shortlisted models from nearly a thousand new models of joint venture brands and independent brands, and all the shortlisted models have undergone rigorous tests in multiple dimensions including vehicle handling, comfort, safety, intelligent driving and other dimensions at the China Automobile Center in Yancheng.
As a user-oriented technology enterprise, Lantu Automobile adheres to the user-centered, based on user needs, Lantu released the "Global Test Peer Program", allowing users to participate in the whole process of R&D, testing, service and other manufacturing processes of Lantu, put forward constructive suggestions on products and services, and help Lantu to iterate quickly. From brand positioning to diversified product matrix to channel construction, Lantu Automobile insists on co-creation and sharing with users, providing users with an automotive life experience of comprehensive driving, travel, ecology, and all-scenario services.
Compared with other new energy vehicle brands, Lantu Automobile carries the dual mission of Dongfeng Company's brand upward and exploring a new model of independent brand development, which is not only a "new strength of car manufacturing", but also a new benchmark for the transformation and upgrading of China's mature car companies. From 2021 onwards, Lantu Automobile will continue to launch a variety of products, forming a three-category matrix across SUVs, MPVs and cars, continuously expanding the product lineup of high-end electric vehicle brands, leading the high-quality development of the automotive industry, and bringing users a smarter, safer and more convenient electric travel experience.
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