On the dignified "News Network", it has also "even wheated" the young people of the whole network in real time; it has a consistent and profound accumulation of content, and it also constantly updates the attitude of dialogue with the audience in the context of the communication of the online generation. During the "May Day" holiday, documentaries are forming a new cultural landscape.
For more than a week, CCTV-9 has met with viewers on a number of blockbuster new works. As a documentary national team, the high-quality content of the CCTV documentary channel has always been the vane of documentary creation in the new era. This "May Day" holiday, "Enterprising China", "Chinese Imagination", "Character" from Meeting You", "Code Farmer's Whimsical World" and a series of new films, see the spirit of the times, see cultural self-confidence, see daily fireworks, real images for the audience to open up the Enterprising China. As the flagship platform for documentary production and broadcasting at the national level, this national team has also broken through the traditional channel of documentary dissemination, and realized a two-way rush with documentary enthusiasts and potential enthusiasts in cyberspace with the popular gameplay of the online generation.
The new film library that enters the sea and travels through ancient and modern times is also a true microcosm of China
Recording today's China, which is advancing every day, but also looking back at the brilliant Chinese civilization and focusing on daily fireworks, the documentary national team uses a new film library that enters the sea from heaven and crosses ancient and modern times to show the real China to the world, responding to the new aesthetics of the online generation for documentaries and even on spiritual and cultural life.
On the occasion of International Labor Day, paying tribute to the working people is the common theme of many works. "Endeavour In China" was filmed by the Film and Television Drama Documentary Center of the General Taiwan Bureau in conjunction with local terminals in many places. As its name suggests, the film shows the style of Chinese workers in the new era. Chengdu Universiade venues, Dalian Bay Undersea Tunnel, Changtai Yangtze River Bridge, Hefei Science Island... Major projects and node projects in the fields of energy, science and technology, transportation, and people's livelihood are unveiled under the lens of aerial photography and underwater photography. It seems to be a grand narrative, but it uses the form of a micro-documentary, each episode is 5 minutes, activating a new miracle created by a laborer on the map of China.
If "Striving China" shows people as a project, then each episode of more than 20 minutes of "Code Farmer's Whimsical World" is cut from specific people in different positions, through the group of programmers, the ancient China in the Internet age of the new life. After the 90s, "Rocket Girl" Cheng Xiaoqian released four rockets with the flight control software she developed; doctoral student Yang Shu used code to repair the Tang Dynasty Reclining Buddha Nirvana statue carved in Anyue Stone 1400 years ago... In the vivid case, we see the cuteness of programmers, the romantic reverie of science students, and how these people, who are often stereotyped on the Internet, use their galloping imagination and creativity to bring about changes for China.
"See you again Sanxingdui", "The Word" from Meeting You, "Liangzhu Civilization", and "Fresh History" all turn their attention to the long river of Chinese civilization.
Some works lead the audience to explore the source of Chinese civilization. "See Also Sanxingdui" lasted nearly three years, from the beginning of the excavation work has been stationed in Guanghan, accompanied by the recording of the entire process of excavation of the sanxingdui newly discovered sacrifice pit (No. 3-8 pit), with exclusive records of cultural relics excavation, cultural relics restoration, scientific research and judgment, etc., interpreting the archaeology of the new era and solving the mystery of the Sanxingdui civilization that has been silent for thousands of years. "Liangzhu Civilization" cuts from the Taihu Lake cultural circle in the lower reaches of the Yangtze River, showing the excavation and empirical process of Liangzhu civilization for more than 5,000 years. Some works choose to wander for thousands of years, from the daily life of "daily use without self-knowledge", taking the audience to see the great world of China's excellent traditional culture. The incision of the micro-documentary "Characters" from Meeting You is extremely small, just the most basic Chinese characters. The documentary tells the story of the modeling source and cultural development of Chinese characters, and tries to restore the distant civilization picture from the five perspectives of philosophy, life, culture, communication and animals, showing the unique characteristics of Chinese characters. Based on historical materials and works, "Fresh History" focuses on the story between literary people and food, humorous interpretation and rigorous evidence complement each other, and interpret the food culture behind the classic "literati dishes" from both historical restoration and contemporary perspectives.
There are also works that are based on the present and look to the future. The documentary "Chinese Imagination" invites pioneers such as science fiction writer Liu Cixin, Beidou navigation system scientist Xu Ying, Peking Opera performance artist Wang Peiyu, and architecture expert Ma Yansong to the camera. Each person's five-minute narration is full of the spirit of the younger generation Chinese, national pride and unique imagination.
Under the thinking of the media, the documentary is also a cross-border circle of fans
During the "May Day" period, a special six-hour live broadcast attracted people's attention, which was a new media live broadcast of "Paying Tribute to The Workers at the Highest Peak in the World" specially planned by the Film and Television Drama Documentary Center of the Central Radio and Television Station.
This live broadcast has realized the cross-border encounter between documentary lovers and ordinary netizens, and everyone gathers in the clouds to have a different experience of exploring the top of the earth. During the live broadcast, netizens learned about the alternative life on the top of the earth, and saw the great challenges and unswerving perseverance faced by the Qinghai-Tibet scientific expedition workers. The surprises don't stop there. Zhang Qianggong, a researcher at the Institute of Tibetan Plateau Research of the Chinese Academy of Sciences, and The Director of the Alpine Exploration Department of the Mountaineering Sports Management Center of the General Administration of Sport of the People's Republic of China and the deputy captain of the National Mountaineering Team, brought an online interpretation of the roof of the world. Pianist Lang Lang's song "Jasmine" made many young people call "dimensional wall" broken. The live broadcast also revealed the latest progress of the high-profile "8K, 50 frame, full frame" space station-themed drama movie "Flying Over the Sky". Many netizens also moved Again for Xia Boyu, the first Chinese to rely on his legs to climb Mount Everest, and some people left a message in the interaction: Such a "climber" spirit is the spirit of labor model, the spirit of labor, and the spirit of craftsmen.
Behind the special live broadcast being sought after by netizens is the exploration and efforts made by the Film and Television Drama Documentary Center of the Central Radio and Television Corporation around enhancing the dissemination and influence of domestic documentaries. Under the new historical coordinates of promoting the high-quality development of documentaries in the new era, the previous cognition of focusing on the work as the basis of "flowers and butterflies naturally coming" and only regarding smooth broadcasting as the ultimate goal has long lagged behind the times; as everyone knows, in the noisy information age, even some high-quality documentaries may face the embarrassing situation of "wine is also afraid of deep alleys".
When the culture is prosperous, the country is prosperous, and if the culture is strong, the nation is strong. To promote the high-quality development of documentaries in the new era, we must adhere to the people-centered work orientation. In a sense, due to the lack of media thinking and communication actions, spiritual and cultural products that fail to obtain social attention, fail to produce positive impact and positive effects, and fail to fulfill the mission of meeting the growing spiritual and cultural needs of the people, can be regarded as ineffective supply to a certain extent.
Spring River Plumbing Duck Prophet. The Film and Television Drama Documentary Center of the Central Radio and Television Corporation grasps the requirements of the overall situation, conforms to the development of the times, and takes the initiative to take the initiative, which embodies the mission of being a national documentary production and broadcasting platform, and will surely play a greater and better leading and exemplary role in comprehensively promoting the high-quality development of documentaries in the new era.
Collaborative innovation, expanding new ideas for creation under new propositions
In the more than two years of working with the epidemic prevention and control, documentary creation has faced a huge impact. The conventional linear creation model of pre-research interviews, mid-term field shooting, then entering the production packaging, and finally sending the finished product to the platform for broadcast is difficult to fully realize before the epidemic situation. In the current special stage of "offline isolation and online connection", how to reconstruct the production and creation mode of documentaries and ensure the continuous output of high-quality works is an urgent problem to be solved.
In a new film broadcast by CCTV's "May Day", "Striving China" tries to answer this question. The film takes major projects as the narrative center, adopts the form of a short documentary with a small volume of 5 minutes per episode, and tells the details of the construction of important nodal projects such as the Dalian Bay Undersea Tunnel and the Chengdu Universiade Venue, which truly reflects the process of rapid development of China's economic construction in the new era, and also shows the down-to-earth and uplifting struggle of the Chinese people. The film adopts the form of collaborative linkage and cloud co-production in creation, and the local main stations are responsible for the field shooting of major node engineering projects in China, and after being transmitted back to the documentary channel, they are centrally launched through unified editing and packaging, which effectively saves production time while ensuring quality and greatly improves production efficiency.
In this collaborative process, the local terminals have the advantage of being more familiar with the local natural and social environment and being more close to the shooting target, and in the process of participating in important node projects, they have also realized the tempering of local talent teams and the image promotion of the region. On the other hand, as the center coordinator, the general station has further rationalized the coordination linkage mechanism, improved the ability to control the whole process, and laid the foundation for future collaborative innovation.
It is worth mentioning that the previously broadcast "Damei China Spring Series". The film also relies on the rich editing resources accumulated by local terminals, with the help of specific time nodes to make secondary use of aerial documentary materials accumulated over the years in various places, bringing together China's magnificent beauty in a lightweight form, quickly launching and causing widespread concern, and excavating the long-tail value and secondary dissemination potential of documentary materials.
Author: Wang Yan
EDIT: Wei Zhong
Editor-in-Charge: Xiaofang Xing
*Wenhui exclusive manuscript, please indicate the source when reprinting.