Ji Ji's food documentary "A String of Life",
Once ignited the audience's "carnal desire" in the middle of the night when they were hungry,
It has also become the white moonlight on the hearts of countless skewer lovers.
After two years, the original team of "A String of Life" returned with a new work,
As soon as the trailer came out, the chief director Chen Yingjie said "long time no see" with a familiar smoke voice, which detonated the barrage of the small broken station.
It is still full of city gas and river and lake gas,
is still a daring shooting that breaks through the scale of ordinary documentaries,
This time, the focus is on the fresh stories of small and medium-sized sellers in the era of e-commerce——
"Where did this goods come from"
01
From erotic lingerie, to truck mattresses,
From live stir-frying, to white supplies...
The documentary eclectically includes a variety of current flexible employment samples.
It also exposed a lot of industry "insiders", which was eye-opening.
The team, which is known for millions of copywriting and audiovisual language skills, has played with narration and shots this time.
Just take a random paragraph to feel:
"Walk down the deep, obscure staircase of humanity, through the cloister of desire that keeps secrets.
Light an ambiguous candlelight and release some stirring energy.
The evening breeze was a little intimidating, and Luo Tent rolled freely. ”
With just a few words, the ambiguous sense of atmosphere overflows the screen.
What does this mean?
Following the camera, we came to the advertising shooting set of a sex lingerie store.
On the old street of Xiamen's Jimei District, there is a "love empire" with a land area of ten square meters.
Not far away, old people are watching antique opera performances, and high-pitched voices cross the alleys, becoming the background music of this sex set.
Classical and modern, conservative and curious, collide to create a somewhat contradictory and a little fun effect.
The amorous protagonist in the spotlight on the set is the model and owner of this store, Shio Bulang.
After shooting, changing into regular clothes, Yan Bulang soon sat down in front of a small mobile phone screen, seamlessly switched to the talk show queen of the erotic underwear industry, and began to live broadcast the goods.
While taking care of the urgent desires of men and women across the country, he generously and openly outputs fresh and vulgar gender concepts:
"Some people, seeing a woman wearing erotic underwear, are amazing, they see some big treasure."
"When humans evolved, did they press the pause button on you, and you didn't know that women have body hair."
"What is love is when two people ask each other what to eat at night until one of them enters the grave."
Opening a sex toy store will inevitably face some prejudices:
Many people look at her with colored glasses, thinking that "this thing of yours will arouse my desire."
Yan Bulang but brightly said: "Desire is something that you have to get along with in your life." ”
So whenever she broadcasts the delivery, there is always a group of enthusiastic netizens waiting to be baptized by her golden sentences.
But if you want to do a good business, it is far more than just taking beautiful photos and playing tricks.
In a small team, the members do their own thing.
Play with the distribution and dressing, control the scale of graphics and text, dock manufacturers, carry out brain storms together, predict industry trends, and deal with all kinds of strange buyers...
Selling erotic underwear, what stands out is an artistic conception.
When developing new products, Yan Bulang often conceives a scene first,
"Listen to a nice music in the bedroom and slowly put on a dress."
Give the dress a poetic name, so that it can enhance the customer's imagination of the product——
The "dry rose" reborn in desire,
The addictive "black poppy",
"Nana little sheep" that even the director can't call ...
Is this airable?
Sometimes inspiration comes from a song,
"Directly use the title of Jay Chou's song, the seventh chapter of the night."
Sometimes from the underlying requirements,
If you want to drink, name it directly after the wine, "rum." ”
Or a movie:
the Greek-style Resident Evil character "Mrs. Miranda";
"When the peach is ripe" with a retro tropical touch...
Wild and uninhibited.
And in such a new situation, it is not difficult to find that some things are quietly changing.
According to Yan Bulang's observation, most of the customers who bought erotic underwear at the beginning were customers in their thirties.
The demand is also relatively single, and the suit is mainly leopard print, "purely a very wild thing".
After 2018, the age of users began to be concentrated within 28 years old, and young people were mostly young.
The variety of styles is limitless, and the uses are no longer limited.
Some girls use erotic lingerie as home pajamas;
Others simply incorporate them into their daily outfits and transform them into different styles of fashion pieces.
More than in the past, more and more female buyers are facing up to their desires.
Erotic lingerie has changed from the needs of both sexes to the spiritual enjoyment of self-recognition and self-pleasure for girls.
"I never dared to wear anything before, or just for my boyfriend.
But I'm wearing this pajama now, and I feel great.
I'm happy myself. ”
02
In the Internet era, mobile phones have become human external organs.
Just as people need clothes, mobile phones also need different phone cases to highlight the personality of the owner.
In Huaqiangbei, Shenzhen, the largest electronic product distribution center in China, the industrial world of mobile phone cases is extremely cruel.
Merchants try to step on the explosive model, but the market is rapidly changing and elusive, and if you are not careful, you will overproduce, occupy inventory, and burn rent.
It is also these embarrassing inventories that feed a lot of "tail cargo squads" like the following -
In the warehouse in the urban village under the steel forest, three guys are trying to rescue a batch of mobile phone case tails that have been eliminated by merchants.
Yi Ge, who takes the lead, is an expert in expanding the source of goods.
The important channels for purchasing goods come from the closed factories and stalls in the Pearl River Delta.
Sometimes more than a hundred high-end mobile phone cases are sold in the market, and the factory owner will post postage fees for them in order to clear the goods.
A large number of outdated explosive models were intercepted by the "tail cargo squad" and flowed into the market again from their hands.
Online, live broadcast sales.
Ten yuan and ten free shipping blind boxes, what to receive, all by hand.
Offline, set up stalls to shout.
Experienced stall Yigo has its own unique night market philosophy:
When you go out at nine o'clock at night, you have to pick the right place.
In front of the Sakata subway station, after the (then) nucleic acid testing point, this cheap treasure land can cure the gloomy mood of passers-by.
Stand high enough to stand directly on a stool and shout, so that pedestrians are difficult to ignore.
The site should be large enough, ten meters long shell mountain shell sea, so that customers are overwhelmed and picky.
It's also important to keep talking to your customers, but not to say much, so that they're just right enough to immerse themselves in the vast shell sea.
Of course, the most important thing is the price.
If someone sells two, he sells one. If someone else sells a piece, he can drop to five cents. There are also beautiful gifts that drop randomly.
"3 mobile phone cases for 10 yuan, and then give a mobile phone rope!"
In this way, it gathers popularity, heats up the atmosphere, and revitalizes the business.
It is said that it is a routine, in the final analysis, it still relies on the word "hard work".
However, under the beautiful vision of the tail goods business "Xiaoben Wanli", the ultimate opponent of Yi Ge's team is also quietly approaching.
A dropshipping system for mobile phone cases was born, establishing a closed loop from receiving orders to delivery, self-production and sales, and selling first and then producing.
Selling a shell online and producing a shell on the back end also means that the era of large overstock in the industry is about to become a thing of the past.
In the ocean of e-commerce of multi-party games, how Yigo, who is at the bottom of the food chain, will survive in the cracks has become unknown.
But what is certain is that
Mobile phone tail goods, for Yi Ge, is just a stage in life.
In stories about him, we can always hear complaints like this -
From a teammate: "Little noise, my ears are going to explode." ”
And from the supplier: "I don't like meeting with Brother. ”
This young man who was "disliked" by his teammates and made the e-commerce boss "afraid" has the same tenacious vitality as the tail goods.
He traded famous watches in the ghost market of Huaqiangbei, and turned toys upside down on the streets of Bantian North.
Selling goods online, setting up stalls offline, and repairing mobile phones during the day,
Spare no effort to flutter, the biggest goal is to buy a suite in Shenzhen and settle down.
"My dad is not well, so I work harder than others.
Dad's before, a spleen had surgery, I saved my father's life, he lived for another six or seven years.
If those hundreds of thousands didn't have to come to see a doctor, now there are houses. ”
When you say this, you can see a moment of loneliness in the eyes of Yi Ge, who has always been in a high mood.
After saying this, he immediately recovered his original spirit and rushed to the next shout.
03
Pineapple brother from Mianyang, Sichuan, is a snack bar owner and online chef.
I have been an anchor for more than three years, and my daily task is to broadcast stir-fry live for buyers in front of the screen.
When the buyer shoots a single order, he will fry a single order, a single pot and a small stove, and no inventory will be left.
Yellow beer with white wine, fat sausage with chicken miscellaneous.
The fiery red ingredients bubble in the oil pan, permeating the authentic flavor blessed by the water of the river.
There are many people who place orders, and there are more onlookers.
Behind each pot are countless hungry eyes, staring at the screen and squeezing the spicy taste of this pot that belongs to others with their thoughts.
When he can't afford the pot, Brother Pineapple is also responsible for accompanying the chat.
Nagging homely, talk about business:
"You use the time to cook to earn money, I take the time to earn money to cook, and we form a closed loop."
I also teach you some experience in ordering takeout from time to time:
"You ask the merchant if he can pick it up, and if he says he can pick it up, you buy him." He said no, you don't buy him. ”
The seller's business also reflects the buyer's life.
Brother Pineapple chose the time of the live broadcast in the evening.
Because the big anchor is off the air at this time, the audience has nowhere to go, and they can't sleep for the time being, and they may brush his "late-night poisoning".
With the spicy temptation and night talk on the screen, their hearts and stomachs were trapped in this empty night, and they were comforted and comforted for a moment.
When I first started live stir-frying, the camera was often an empty pot and a pineapple brother in a daze, and some fans came in, thinking that the live broadcast room was stuck.
Gradually, the little famous pineapple brother began to have some fans, making his wok also lively.
There are even die-hard fans, squatting in the live broadcast room, as long as Brother Pineapple has no order, he will place an order.
The purpose is not to eat, or to watch the pineapple brother stir-fry and let more fans see it.
In line with "A String of Humans", the biggest feature of "This Goods" lies in its sufficiently grounded context and unofficial perspective,
In plainness and humor, lifting weights lightly illuminates the world——
The owner of a Japanese-style moving company in Shanghai has witnessed countless bittersweet and bittersweet in his work again and again:
Some people have been drifting and moved N times in N years.
Someone survived and moved into a spacious new house.
The Shanghai aunt who lives in the old lane, on the day of moving, the old neighbor of decades, came downstairs to say goodbye to her one by one.
The big brother of Shanghai Drift, who was up and down in the business sea, moved from the mansion into the dwelling, and bargained with the boss with a little bitterness:
"To be honest, you don't calculate too expensive for me, I'm broke."
Stop at the mobile phone case stall at the night market after work,
For a few dollars, you can change a mood and a different personality,
It is a moment of joy that urban migrant workers get from 996 and 007.
In the erotic underwear factory in Guanyun County, Lianyungang,
Those blood-pumping works are as daily as drying rice for these calm factory aunts.
Seeing this scene of the Buddhist lineage, we understand what it is called "going through countless things in the world, but the wind and the moon are ordinary." ”
In this age of impermanence,
Whether seller or buyer,
Whether they are clever or brutal to survive,
Regardless of the outcome,
They have planted their own hope and vitality.