The 5th Shanghai "55 Shopping Festival" is coming as scheduled, and major auto brands have launched preferential activities to attract the attention of consumers. As a representative of the national team of independent brands, Roewe has successfully attracted the attention of consumers by virtue of the preferential policies previously launched: a direct drop of 20,000 yuan for the whole system and a subsidy of 5 billion yuan, and Roewe's move will undoubtedly allow more consumers to enjoy the driving experience brought by high-quality cars.
The Roewe D7 series is the protagonist of this event. As a strong competitor in the medium and large sedan market, the Roewe D7 series not only has to face internal competition from its own brands, but also has to compete with elite models of international brands. After the price reduction, Roewe D7 DMH successfully entered the 100,000 yuan range, and its DMH super hybrid system has excellent performance in power and efficiency, compared with the same level of BYD Qin PLUS DM-i Glory Edition, Roewe D7 DMH stands out with better gasoline-electric hybrid efficiency and comfortable driving experience.
Recently, the Roewe D7 DMH has challenged the 2000km limit range on behalf of its own brand B-class car. Starting from Lanzhou, full of electricity and fuel, the whole process was sealed and driven to Shanghai, and finally the Roewe D7 DMH endurance reached an astonishing 1962km, and the average fuel consumption measured per 100 kilometers was only 2.8L, which once again refreshed the extreme endurance record of the B-class car of its own brand, and proved with its strength that the title of "the strongest plug-in hybrid in Roewe" is well-deserved.
Along with the Roewe D7 DMH, there is also the Roewe D7 EV. As the leader in the compact electric sedan market, the Roewe D7 EV is far behind the competing BYD Qin EV in the price range of 120,000 yuan after the price reduction, with a B-class body size advantage of 4890*1872*1510mm. At the same time, the Roewe D7 EV also has a range of up to 610 kilometers in NEDC mode, as well as a fast charging capability that can charge from 30% to 80% in 30 minutes, which greatly improves the practicality of electric vehicles. Whether it is price, space or technology, the Roewe D7 EV has shown strong market competitiveness.
In addition to the Roewe D7 series, a number of Roewe's fuel models have also released sincere prices. The all-new Roewe i5 is limited to 49,900 yuan, and the Roewe iMAX8 can also enjoy a replacement subsidy of up to 20,000 yuan on the basis of a price reduction of 20,000 yuan, and the Roewe RX5 and Roewe RX5 PLUS equipped with the "Double Ten" powertrain start at least 79,900 yuan for a limited time, providing consumers with more choices for quality SUVs.
Roewe once again fulfilled the brand promise of "price reduction without allocation" through the price reduction activities of the whole series, and showed consumers the quality and high-end after-sales service of large manufacturers. This is not only a simple promotion, but also a strong proof that independent brands pay tribute to glory and start a quality popularization war. In the future, with the continuous growth and breakthrough of independent brands, we have reason to believe that the national team of independent brands represented by Roewe will occupy a more important position in the automobile market.