Nezha Daniel Zhang asked netizens to vote online and ask for everyone's opinions to see if Nezha Auto should change its name!
Reason: Since the beginning of this year, Nezha Automobile has really not been very smooth! Sales have always been in the thousands, in a tepid state, and Xiaomi Lei Jun was born to make cars, and every day the video is hot!
Some time ago, Zhou Hongyi, as a major shareholder, saw that Nezha's sales were not very good, and he was very depressed because he had been losing money.
He also wanted to learn from Lei Jun to go to the factory for live broadcast, take netizens to learn about Nezha, and engage in publicity, but he was taken to the construction site, he was speechless, and called the car in production that we want to show netizens, what to see at the construction site, how can netizens watch this![Covering face]
On the same day, I complained to Daniel Zhang in the car about how to name Nezha, what to call UVXL, how awkward you are consumers, you are all hilarious, making Daniel Zhang embarrassed on the spot!
I have always told Daniel Zhang to learn from Lei Jun, open a live broadcast to engage in marketing, and also suggested that Mr. Zhang change Nezha's name at the Beijing Auto Show, using Hezhong Automobile, and many netizens also suggested that he change his name.
He also took a video to respond, he thinks the name is very good, but he blames himself for not operating the team well, and changing the name is a very complicated thing for car companies, and it also has a great impact on old customers and the market!
In fact, I think Daniel Zhang is not easy as the founder, has been scolded by netizens, the owner sprayed, and now the second largest shareholder Zhou Hongyi has trained Daniel Zhang obediently, without saying a word, like his grandson, many netizens also asked Lao Zhou to fire him!
A co-founder of Nezha Automobile also bowed his head in front of capital, who said that sales have been bad?
Lao Zhou is also the second largest shareholder, and it is normal to be annoyed that he can't make money after investing so much money!
He also initiated a poll online and in the car owner app, and the results are as follows:
Nearly a million netizens on the Internet participated, with 21% believing that they should not change their name, and 27% believing that they should change their name to Hezhong.
Car owner app: 42% of car owners do not want to change their name, and only 24% of car owners think that they will change their name to Hezhong.
I don't know what you think, is Nezha going to change its name?
The vice president of Shanghai GM-Wuling shouted to Daniel Zhang that the brand name must not be changed, and the name change has not been successful in history!
After reading the comments, many people still think that if you don't change your name, if you change it, you will negate all your previous efforts, and if the senior management is doubting their decision, it is not far from something!
Some netizens said that BYD was also scolded all the time before, but now it has become the pride of domestic production, and the brand name is only a part, so you must be firm in your own ideas, don't think too much!
Finally: I personally don't think you should change your name, once you change your name, everyone knows that you can't do it, and your previous efforts will be really in vain!
How many years ago did BYD's name feel dirty, how long did it scold, and how much was the name of Xiaopeng Motors also said?
Now they have not become one of the best brands, the automobile industry looks at technology, quality, innovation, and I don't think it is advisable for Lao Zhou's set of methods to go to the doctor in a hurry!
In the past, Huawei canceled the OEM machine, made a high-end brand, and used its own chips, how much has it been ridiculed and scolded, and it has relied on technology, innovation, and quality to conquer consumers step by step, and it is definitely not by marketing!
Including now making cars, asking the world, enjoying the world, all kinds of worlds, consumers trust Huawei, that is, Huawei has played the label of quality and innovation, and everyone recognizes!
So I don't think it's advisable to change the name, it's a stupid trick! What do you think?
Today Zhou Hongyi also sent a video, blaming Daniel Zhang for making Nezha's car keys not good-looking, not understanding the hearts of consumers, to be like Porsche, Ferrari, to understand the hearts of young people [cover their faces]
I feel like it's really how Low came about, I don't want to have my own originality, my own standards, lose my soul, and respect plagiarism!