On May 10, Chnbrand, an authoritative agency for Chinese brand ratings, officially released the 2024 (14th) China Brand Power Index SM (C-BPI®) brand ranking and analysis report. Among them, Bauhinia ranked 7th and 8th respectively in the brand power index ranking of wall paint and wood paint. This is also the 12th consecutive year that Bauhinia has been ranked in the top 10 of China's brand power index wall paint brands, and the top 10 of China's brand power index wood paint brands for 10 consecutive years.
China Brand Power Index (C-BPI) is China's first brand value evaluation system implemented by Chnbrand, a leading domestic brand rating and consulting agency, CBP-I Index is an independent and unbiased study based on Chinese consumers' feedback on products or services used or owned, and is an index that can measure consumer purchase behavior. The list was first launched in 2011 and has been supported by the special fund of the brand policy of the Ministry of Industry and Information Technology for several consecutive years, and its authority and fairness are beyond doubt.
In recent years, under the background of the slowdown in the upward trend of the paint industry and the increasingly fierce competition, Bauhinia can always adhere to the quality competition and practice the brand concept of "high-performance performance achieves a healthy life". It has been on the authoritative list for many years, which is the proof that Bauhinia has continued to be favored and trusted by consumers for decades, and it is also the best answer to Bauhinia's commitment to innovation and brand remodeling to the public, and it is also the embodiment of Bauhinia's pursuit of high performance, high quality and high performance in all aspects of R&D, production and after-sales, demonstrating the extraordinary comprehensive strength of Bauhinia after more than 40 years of accumulation.
Recently, the Shanghai Residential Repair Engineering Materials Industry Product Recommendation List selected by the Shanghai Housing Construction Industry Association every two years was released, and six products of Bauhinia Architectural Coatings were selected into the "2022-2023 Shanghai Residential Repair Engineering Materials Selected Product Selection List", which is a full recognition of Bauhinia Bauhinia has been continuously cultivating in the fields of urban renewal, old city renovation, and housing repair over the years.
In 2024, Shanghai plans to implement the renovation of 15 million square meters of old residential areas, and how such a large-scale livelihood project can ensure efficient and high-quality completion while reducing the impact on the daily life of residents has become a test of the product quality and scientific and technological innovation ability of the participating enterprises.
In response to the actual needs of old city renovation and housing repair related projects, Bauhinia combined its own product supporting advantages of the whole system and the demands of residents, comprehensively considered the characteristics of urban block function, color adaptation, and normal life and operation of residents and businesses, and created a professional old city renovation system plan. With innovative products and efficient construction, it brings high-quality appearance and long-lasting protection of the whole life cycle to old buildings, and creates a better living environment for urban residents with strong comprehensive strength.
Whether it is on the brand power index list or the product is selected into the list of recommendations, it is not the ultimate goal of Bauhinia's development and progress. At present, Bauhinia is in a new stage of continuous brand growth, and promotes self-evolution by continuously upgrading products, services, channels and marketing. I believe that with the blessing of all-round continuous reform and innovation in the future, Bauhinia will bring us more wonderful performances.