Recently, McDonald's launched the "walkie-talkie" toy that exploded among young people, and the original price of 38 yuan was fried to 420 yuan! Some stores show that tens of thousands of pieces have been sold, the price is 54 yuan ~ 88 yuan, and the gold absorption exceeds 540,000 yuan within 3 days.
It is understood that this is a limited edition "walkie-talkie" toy launched by McDonald's for the "June 1st" Children's Day activities. According to the information on the shelves, the "Maimai walkie-talkie" package can be owned by any consumption + 38 yuan, including two walkie-talkies, 2 stickers and 2 lanyards, which can be used for communication within 300 meters.
"The whole circle of friends is grabbing" and "the APP is crowded"
The original price of 38 yuan was fried to 420 yuan
Due to the large number of buyers, the McDonald's APP collapsed for a time, and customers could not place orders smoothly. Some netizens said: "The whole circle of friends is grabbing! ”
McDonald's responded that due to the popularity of the "McDonald's walkie-talkie" activity, some ordering functions have been affected, and they have been gradually restored, and you can go to place orders
According to media reports, the price of walkie-talkies on second-hand platforms has risen, with the highest price shouting to 79.9 yuan, which is nearly double the original price.
On an e-commerce platform, the McDonald's walkie-talkie link of a store shows that tens of thousands of pieces have been sold, the price is 54 yuan ~ 88 yuan, and the gold absorption exceeds 540,000 yuan in 3 days! The seller claims that the item is genuine, but refuses to answer the question about the source.
Recently, some scalpers have even sold for 300 yuan. A scalper told reporters: "We are squatting in the store to rob, 300 yuan can be sent directly today, no bargaining, the last one." ”
According to a report by the China Securities Journal on the 27th, someone on the second-hand platform even quoted a price of 420 yuan.
Under the soaring premium, some merchants even sat on the ground to raise prices and run orders. A consumer said, "When I placed an order, the seller said that the goods would be delivered on the same day, but the next day he was notified that he would have to pay an extra 60 yuan before he could send it, otherwise the order would be refunded." After being denied the payment, the scalper replied proudly that he "made a lot of money" and blocked the buyer.
In this regard, some netizens said that the price was too expensive and were shocked. Some netizens also expressed their incomprehension, 300 yuan is enough to eat several meals of McDonald's. Some netizens said that 38 yuan is too expensive, but it can still be so high.
McDonald's customer service said that because the walkie-talkie event was too popular, it was currently sold out. It is recommended to look for official channels, and online channels are all based on personal wishes. As for the 38 yuan "walkie-talkie" was fried to 300 yuan by the second-hand platform, McDonald's staff responded that they would give feedback to the commissioner for processing.
Catering June 1st "Toy War" into a "Trendy Toy Making Machine"
"It's naïve for elementary school students, but it's just right for adults"
In fact, it is not the first time that McDonald's has relied on toys to "get out of the circle".
Last year, McDonald's launched the "June 1st" activity, where any consumption plus 30 yuan can be exchanged for a McNugget chicken shaped Tetris game console, limited to 400,000 pieces. The event was very popular and sold out as soon as it was launched.
Source: McDonald's official website
At that time, this McNuggets game console was also robbed. McDonald's stores have scalpers queuing up to "buy at a higher price", and the price of second-hand items on the trading platform has also exceeded 200 yuan, which has increased nearly 7 times. However, now this "former top stream" has become outdated, and most of the prices on the second-hand goods trading platform are more than 10 yuan, far lower than the original price.
In 2022, McDonald's will launch the "Children's Day Limited", that is, a "children's cartoon astronaut helmet" launched in cross-border cooperation with China's lunar exploration, with its own music function and sound pitch change function, and the helmet will be empty in seconds after it is launched.
But this year, it occupies the C position around toys and is KFC. During the "June Day" period in 2022, KFC launched a free gift in the children's package, consumers only need to buy a package with a price ranging from 59 yuan to 109 yuan, and they can randomly get a Pokémon co-branded toy, and Da Duck is one of them.
During the event, this "duck" suddenly became popular, and with the ugly and cute appearance of swaying its body in the magical musical accompaniment, the duck successfully swiped the screen. On the short video platform, the topic of "Da Duck" is close to 800 million views, and it is also "hard to find a duck" offline, and the price of the second-hand trading platform once reached 5,700 yuan.
In recent years, catering companies have become trendy toy "manufacturing machines". With the addition of toys, not only the product categories are richer, but the consumer group has also expanded from the original young children to adults with more spending power.
According to the "2023 Trendy Toys New Product Trend Report on Amoy Toys" released by Taobao and Tmall, from 2021 to 2022, the number of new trendy toys with 18-29 years old as the main consumer force has increased by more than 300%. For the McDonald's walkie-talkie, it is in line with the sentence: "It's childish for elementary school students, but it's just right for adults." ”
According to industry insiders, trendy toy products not only meet people's needs for entertainment and personality expression, but also become a medium for social interaction. As a cultural phenomenon that integrates collecting, playing and socializing, trendy toys are gradually becoming a part of young people's lives.
Editor|Duan Lian, Du Hengfeng, Du Bo
Proofreading|Sun Zhicheng
The daily economic news is synthesized from China Securities Journal, Shenzhen Business Daily, Beijing Business Daily, Qilu Evening News, Jiupai News, Jiangnan Metropolis Daily, netizen comments, public information, etc
National Business Daily