According to the data provided by the Federation of Passenger Vehicles, the annual wholesale sales of domestic narrow passenger cars in 2021 are only 21.098 million units, although it has achieved a year-on-year increase of 6.7%, but due to the impact of the epidemic and chip shortage, the overall performance of the domestic car market last year was not optimistic, which also made many car companies fail to complete the sales targets set in early 2021.
With the arrival of the new year, the major domestic car companies have also launched a new round of competition, have set up this year's flag, the author found through statistics, in the sales target of the top 7 car companies, the total reached a staggering 13.18 million, more than half of last year's total sales. In this way, there must be someone bragging in these 7 car companies, who is it?
The sales target of 7 car companies alone is more than 13 million units
Judging from the sales targets announced by these seven car companies, FAW-Volkswagen, Dongfeng Motor Group, GAC Group and Chery Automobile have set a target of more than 2 million vehicles, while bydd, Geely and Great Wall have set a sales target of more than 1 million vehicles.
Specifically, FAW-Volkswagen's annual sales target this year is 2 million units, Dongfeng Motor Group is 4 million units, GAC Group is 2.43 million units, and Chery Automobile is 2 million units. Next up is Great Wall Motor, which aims to sell 1.9 million units in 2022, Geely Automobile at 1.65 million units, and BYD with 1.2 million units.
Judging from the sales targets announced by these car companies, some brands still have a high probability of completion, such as FAW-Volkswagen, with an annual sales of 2 million is not difficult for FAW-Volkswagen, but last year, because of the epidemic and the impact of chips, sales fell seriously. But for some brands, the sales targets set are obviously a bit lofty.
Who is bragging is at a glance
The first is Dongfeng Motor Group, according to official data, in 2021, Dongfeng Motor Group's cumulative sales of 3.2753 million vehicles, basically the same as the performance in 2020. In the sales composition of Dongfeng Motor Group, Dongfeng Nissan and Dongfeng Honda are the absolute main sales forces, of which Dongfeng Nissan contributed 1.1348 million units and Dongfeng Honda contributed 793,200 units.
Whether Dongfeng Motor Group can complete the sales target of 4 million vehicles is mainly based on the performance of Dongfeng Nissan and Dongfeng Honda, and these two joint venture car companies have suffered different degrees of decline in sales last year, and it is almost impossible to achieve substantial sales growth this year.
Next is Chery Automobile, which can be regarded as a beautiful dream for Chery Automobile's sales target. Last year, Chery Automobile Group sold 961,900 units, up 31.7% year-on-year, setting a new record for the brand's record sales. It is precisely because Chery's sales increased last year that Chery completely floated up and directly shouted out the slogan of "guaranteeing 1.5 million vehicles and striving for 2 million vehicles" in 2022.
But the fact is often cruel, as far as the current domestic auto market environment is concerned, if you want to double sales in a year's time, in addition to new energy vehicle companies, traditional car companies simply cannot reach this height.
Chery's self-confidence comes from the creation of new products, according to the plan, Chery will launch a car including OMODA 5, Tiggo 8Pro, Tiggo 9, the first MPV and a 1.6T engine this year, and on the Side of Jietu will also launch Jetto Dasheng, Jetto T-X, Xingtu side will also be listed to chase the wind ET-i and Xingtu Yaoguang, accumulatively listing as many as 9 new models, so that Chery Automobile product matrix has been further expanded.
However, it is not that the addition of new models will inevitably achieve rapid growth, Toyota last year is an example, although Toyota has been launching new models last year, but the main source of sales is still Corolla, Camry and other veterans. Chery wants to double sales with the addition of new models, which is almost impossible.
Finally, great wall motors, compared to Chery, great wall motors are obviously much more convergent, only giving a sales target of 1.9 million vehicles. However, Great Wall Motors' total sales last year were only 1.28 million units, which means that Great Wall Motors sold 620,000 new cars more than last year to achieve its sales target. Coincidentally, BMW Brilliance has sold only 650,000 vehicles this year, and within a year, the Great Wall will sell more sales close to BMW Brilliance, and the challenge is not small, and this goal is almost difficult to achieve. For Great Wall Motors, it may be more appropriate to target sales of 1.5 million units.
Write at the end:
In contrast, Chery, Great Wall and Dongfeng Motor Group have almost no possibility of achieving sales targets, FAW-Volkswagen has the best chance of achieving annual sales of 2 million vehicles, while BYD, Geely and GAC Group are still very likely to strive to achieve sales targets.
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