On April 25, Hisense held a spring new product launch conference, further expanding the size of the TV screen, launching a 120-inch full-color laser TV, redefining the upper limit of the giant screen audio-visual experience. Since then, the layout of Hisense laser TV has added a competitive product.
Innovative display technology is the source of power to promote the progress of the TV industry, and every iteration of technology represents that TV has entered the next era. In 2021, the retail scale of the mainland market was 38.35 million units, down 13.8% year-on-year. According to data from Lottu Technology, laser TVs, as a subdivision of the TV industry, achieved a counter-trend growth of 31.9%.
The counter-trend growth of laser TVs is changing the landscape of innovative display technologies in the TV industry. Why laser TVs can achieve rapid growth, become one of the innovative technologies that can be expected in the future, and are expected to become the most favorable competitors for the next generation of display technology. This has to start with the advantages of laser TVs.
The core advantages of laser TVs help speed up its layout
First of all, the advantages of laser TV large screen. Under the trend of consumption upgrading, the size of consumers choosing TVs is also getting larger and larger, and the oversized screen can bring a wider field of view and a more shocking visual experience, which is also a very obvious status quo and trend in the TV industry in mainland China in recent years. Under the situation that the industrial chain and the terminal market are optimistic about large-size products, the trend of large-size in the entire TV industry is becoming more and more obvious.
Large-screen is an undisputed development trend in the color TV industry, but in the existing display technology, only LCD TVs and laser TVs have a mass production capacity of more than 80 inches, and laser TVs can even reach a maximum of 120 inches. Laser TVs start at 80 inches, generally in 80, 85, 100, 120 inches, and even up to 200 inches of oversized frames.
Secondly, the laser TV is not only large, but also more excellent in terms of cost performance. Horizontal comparison of products above 80 inches, the price advantage of laser TV is very obvious, and at the same price, laser TV continues to improve brightness, resolution, sound quality and size of the expansion, is the most cost-effective large screen choice.
Finally, the characteristics of laser TV health eye protection. Laser display using reflective imaging method, the light received by the human eye is very soft, and effectively reduce the light intensity within the unit area, long-term viewing is not easy to cause visual fatigue of the human eye. The laser TV brightness is between 300-400 nits, located in the linear area of the best visual perception of the human eye, and the viewing is comfortable while showing high color saturation and delicate color variation.
Hisense laser TV has become a "brother" in the market
As a global laser TV leader, Hisense laid out laser display technology in 2007 and took the lead in releasing laser TV in the world in 2014. Hisense laser TV product line L5, L7 series as the fourth generation of Hisense laser TV products, the standard laser TV fully into the 4K era, audio and painting has been comparable to or even surpass the traditional LCD TV to reach a new height.
After a large amount of R & D investment, Hisense has also made many breakthroughs in the field of laser display, at present, Hisense has applied for 1366 patents at home and abroad in the field of laser TV, authorizing 531. As of March this year, Hisense Laser TV has applied for 1713 patents at home and abroad, with a total of 708 authorized patents, leading the industry.
With the leading core technology, Hisense has firmly occupied more than half of the global laser TV market share, in 2021, Hisense laser TV sales increased by 27.59% year-on-year, which also makes Hisense laser TV become the hegemon of the global laser TV field.
According to the data of Aowei Cloud Network, in 2021, Hisense TV firmly occupies the first place in the high-end large-screen market of 75+ and more than 8,000 yuan. In the 100+ large-screen market, Hisense is also the first brand. Aowei Cloud Network omni-channel monitoring data shows that in the first quarter of this year, in the sales of 100-inch + large-screen TVs, Hisense laser TVs accounted for 63.6%, ranking first.
Not only that, Hisense continues to exert efforts in the field of laser TV, with the advantages of super large screens to continuously break through the blockade of traditional TVs, adding new strength and blood to the TV industry. At the press conference on the 25th, Hisense brought an upgraded version of the 120-inch full-color laser TV to increase the size of the large-screen market.
It is reported that this is not the first time that Hisense has released a 100,000-level TV. In 2020, Hisense launched the world's first 100-inch full-color laser TV, priced at 99,999 yuan, opening up a new commercial track of 100,000 classes in China's color TV market, selling 100 units in the first week of listing, once out of stock, laying the leading position of Hisense laser TV in this high-end consumer market.
It is reported that the 120-inch full-color laser TV launched by Hisense this time is the world's first laser TV that meets the TV brightness standard, and the price is 119999 yuan.
Hisense laser technology helps national strategy and independent innovation
From CRT to liquid crystal to today's OLED, QLED, the right to speak or dominate these technologies is foreign companies, and it has always been controlled by Japan and South Korea in the field of display technology. Since decades ago, the mainland has continued to increase investment in research and development in laser display technology, hoping to dominate the future discourse power of this technology.
Hisense has been fighting in the field of laser display for many years, and its years of technical polishing have made its technology leading the world. In 2014, Hisense was the first mass-produced laser TV in the world, and finally successfully applied this theoretically optimal display light source to commercialized products, achieving a breakthrough in laser display from zero to one.
With the gradual increase in the localization rate of the core devices of laser display technology and the scale effect brought about by the expansion of superimposed sales, the localization rate of core devices of laser TV is expected to reach more than 75% in 2024.
It is not difficult to find that laser display has become an innovative display technology that is independently controllable in the mainland.
It is worth mentioning that according to Ren Aiguang, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, laser display is one of the mainstream display technologies in the future, and it is also a key strategic technology for the key development of the mainland. In 2021, laser display, together with the third generation of semiconductors, has been jointly included in the "14th Five-Year Plan" key special projects such as "new displays and strategic electronic materials" of the Ministry of Science and Technology.
The development of laser TV can be described as a bumpy road, the development of the blank market requires very large investment, from the early research and development layout to the promotion, the need for real money and silver and investment regardless of return, in order to create today's laser TV market. Compared with traditional TV, laser TV is the only technology in the mainland that has sufficient voice in the field of display.
From the strategic level, the industrial chain level and the terminal market level, laser TV has ushered in the best era. With the maturity of the upstream industry chain and the improvement of localization, the performance of laser TV products continues to upgrade, the price continues to decline, the advantages of laser TVs in oversized TV products are highlighted, and the market popularity is expected to accelerate.