Not much more stylish! Hisense vacuum refrigerator interprets the wisdom magic of space and art

Since the end of March, a round of hoarding in many parts of the country has once again driven the sales of refrigerators, freezers and other products against the trend, and even the hot models have been out of stock on many e-commerce platforms, which has also pushed the diversified needs of consumers and the technological innovation of refrigerator companies to a new tide. However, some insiders also remind that the hot sales of refrigerator products caused by this round of hoarding tide have also caused a round of consumption misunderstandings and chaotic battles by manufacturers. For example, the appearance of the refrigerator does not mean that it is really used, the large area does not mean that it can really be loaded, and the long-term preservation does not mean that it is really fresh.

This requires refrigerator head companies to not only meet the needs of users, but also to gain insight into users' pain points in order to create good products that exceed users' surprises. Since the outbreak of the epidemic in 2020, Hisense, a refrigerator head enterprise, has gained insight into this round of consumption change trends in advance and taken the lead in the industry to embark on a scientific and technological innovation road based on the scene of family space.

On the one hand, based on the refrigerator's basic capabilities such as "more and more preservation", with the new "large capacity occupies less", as well as the two original technologies of "vacuum preservation" to push up the competition threshold of the refrigerator "large space and long preservation"; on the other hand, based on the fashion aesthetics of the family living space, promote the integration of refrigerators and cabinets and other furniture, and open the in-depth innovation from technology to art, from space to aesthetics, the newly released Hisense vacuum refrigerator 415 is a masterpiece.

Starting from vacuum preservation, we will lead scientific storage with wisdom

How to make "fish and bear paws have both", how to make the refrigerator where the ingredients are fresh does not occupy much space and is more stylish? In the past three years, many families in the epidemic prevention and control cycle have "appropriately stocked more" for the daily refrigerator at home, and stockpiling for one week or even half a month has become the standard.

This new way of life is also promoting the refrigerators used by many families for food preservation, and stepping out of a new trend of "large capacity and long-term preservation". However, in the perspective of Hisense refrigerator, long-term preservation is only the basic ability of the refrigerator. For users, what is needed is not only the length and shortness of the preservation time, but whether the nutrition of the freshness of the ingredients is lost, and whether the nutrients of the ingredients can be really locked.

Since the opening of the new category of "vacuum preservation refrigerator" in 2020, Hisense launched the "vacuum ecology" in 2021 and promoted the technology, performance and user experience upgrade of the "vacuum preservation refrigerator" with full form and all scenarios. A few days ago, with the new products of the vacuum refrigerator 415 being upgraded and listed again, this also opened the wave of Hisense refrigerator focusing on the new category of "vacuum preservation", the new positioning to empower industrial upgrading and consumption renewal, that is, to leverage industrial change with user demand innovation.

Different from the traditional refrigerator preservation, Hisense vacuum refrigerator jumps out of the technical logic of traditional refrigerator preservation, and explores new standards such as time, space and nutrition of refrigerator preservation from the user dimension with innovative thinking such as "vacuum + ice temperature vacuum + moisturizing vacuum + sterilization", which solves the problem of long-term preservation and brings a more nutritious and fresher experience.

In the industry's view, the vacuum preservation refrigerator is not only a new arena and new stage for the development of Hisense for the refrigerator industry, but also a new experience and quality new life brought by Hisense to Chinese families.

Leap from comprehensive ultra-thin, recreate a new life with spatial aesthetics

Under the channel of continuous upgrading of the quality of life, the refrigerator for many families has long been not only a home appliance with fresh ingredients, but also a smart life platform that pays attention to the healthy cooking and healthy diet of the family, and it is also an ornament for the family to pursue fashion aesthetics.

Through the new products of Hisense vacuum refrigerator 415, it can be seen that Hisense relies on the forward-looking insight of users' quality life in the home, keenly grasping that after the preservation of refrigerators, the thinner, larger capacity, and space aesthetics are becoming the next outlet for explosive consumption in the industry.

Because, for the refrigerator in the pursuit of capacity development process can not blindly increase the refrigerator footprint and appearance volume, this "large volume and large capacity" for the user value is very small; at the same time, the refrigerator is now as the protagonist of healthy home cuisine and cooking, how to integrate with other equipment in the kitchen space such as kitchen cabinets, but also test the strength of innovators.

Standing at this crossroads of industrial development, Hisense Refrigerator takes the initiative to open three-dimensional innovation under the vision of business users. First, with the new ultra-thin technology, it brings the innovation of "small size and large belly". It is reported that Hisense based on the blessing of the VIP vacuum insulation board with the highest scientific and technological content, set slim, large space, constant temperature for a long time, low energy consumption, environmental protection and other advantages in one, so that the refrigerator wall thin is only 33mm, and the capacity expansion is achieved under the same volume.

The second is to use the design aesthetics of the space, based on the indoor environment and decoration style of different families, with a new color combination method, open the refrigerator in the family "freedom +" experience, bring users a free definition of storage space, from 1 to 3, 6 sets, etc. of free customization, independent combination, thus opening the kitchen space structure and gourmet cooking health perfect collision.

In addition, in this era of Internet of Things, as a leader in home appliances, Hisense has also opened a new wave of refrigerator intelligence, in addition to the "vacuum preservation, ultra-thin space, and space aesthetics" of the refrigerator, providing users with a series of active intelligent services, especially for the classification and accurate perception of food storage, to intelligently give the refrigerator more performance for long-term safe nutrition storage.

In the end, this also releases the sustainable, open and dynamic development power of Hisense refrigerators to more families and users, which can bring users not only a new refrigerator with innovative technology, but also a fresh and healthy lifestyle and fashion aesthetic life concept that keeps pace with the times.