Picture quality is the standard by which TV is good or bad! I believe that this is a major consensus of the TV industry and ordinary consumers on TV products. With the upgrading of film and television content and game screens, in addition to the picture quality, the oversized size that can provide unparalleled immersion and the high refresh rate that can provide the ultimate game experience are becoming the focus of consumer attention and gradually beginning to affect consumer choices.
From this period of time, the new product launches of major domestic TV brands can also be found that in addition to the upgrading of picture quality, oversized size and high brushing have become a new trend in the TV industry. Of course, as a leader in the TV industry, Hisense is one of the earliest TV brands to start laying out oversized size and high brush, and at the new product launch conference on April 25, Hisense shock released a new large-screen TV with another breakthrough in size, Hisense L9H full-color laser TV and a new ULED super quality TV with a picture quality refresh rate upgrade again, redefining the upper limit of the audiovisual experience, which can be described as a surprise and highlight.
First, the competition for large-screen TV has entered a new era, and Hisense full-color laser TV L9H was released
With the scramble layout of major brands, the number of 86-inch, 98-inch oversized LCD TV products on the market has gradually increased, but consumers' pursuit of large size has no end, as long as the conditions allow the TV to be larger, the more it can bring an immersive experience beyond imagination. However, because the LCD TV itself is highly dependent on the characteristics of the display panel, if you want to further break through in size, whether it is manufacturing or transportation and installation, it will cost higher costs.
Therefore, in the TV market of more than 100 inches, with the property that it is easier to break through the size limit, laser TV is the absolute leader and the pioneer of the process of large-scale TV. At the Hisense new product launch, Hisense broke the size of the large-screen TV to 120 inches and released the L9 series of new products.
1, 120 inches, the size of a sports car
120 inches looks like 20 inches more than 100 inches, and it doesn't seem to be much bigger. In fact, the inches in the TV size actually refer to the length of the diagonal line of the TV screen, so it seems that the diagonal length is only 20 inches more, but in fact, the display surface of 120 inches is nearly 1.5 times that of the 100-inch TV, and the area is about the size of a national standard table tennis table.
Mr. Liu Xianrong, general manager and chief scientist of Hisense Laser Display Co., Ltd., said at the press conference that the 120-inch is "as big as a two-seat supercar".
2. Laser TV technology set master, Hisense laser digital engine LPU
In addition to the breakthrough in size, the Hisense laser digital engine LPU equipped with the new Hisense L9 series is the culmination of laser TV technology.
Hisense LPU is a new generation of laser engine that now integrates all the most cutting-edge technologies on the market, which can actually achieve ultra-narrow laser spectral control. We know that different colors of light wavelengths have different wavelength orientations, such as the wavelength range of red light is 640-780nm, if you can achieve more fine spectral control, you can achieve more accurate color performance.
At present, the spectral bandwidth of the industry display technology is above 20 nanometers, and the Hisense LPU realizes the control of the ultra-narrow laser spectrum as fine as 1nm. This undoubtedly makes the Hisense L9 series have a more amazing color performance, achieving 10bit color depth and high resolution, and 107% BT.2020's super color gamut coverage. And with the help of 1nm ultra-narrow laser spectral control, Hisense L9 series completely avoids short-wave harmful blue light of 400-455 nanometers, eliminating blue light hazards from the source.
Second, the full-scene immersive audio and video experience, Hisense ULED new products upgraded
ULED series TV as the flagship series of Hisense products, this conference is also ushered in a heavy upgrade, in addition to the upgraded U7 series, Hisense also launched the U6 series, expanding the ULED series of product lines. This time, the biggest highlight of the U7 and U6 series is naturally the 240Hz high brush and the super picture quality of the whole scene.
1. The TV refresh rate has broken through again, and the new experience of high brush TV has been achieved
Looking at the new product launches of major brands throughout the spring, the high brush is almost absent, and the current high brush of the TV in the industry is mainly based on 120Hz and 144Hz, and Hisense has actually achieved a refresh rate of 144Hz on the U7 series last year. This year, Hisense has increased the refresh rate to 240Hz.
In view of the current situation that most of the mainstream film and television resources are still 60 frames or even 24 frames, Hisense relies on the powerful computing power of the core U+ super picture quality chip to achieve 240Hz MEMC motion compensation, so that ordinary film and television resources can also reach 240 frames.
2. Professional cooperation to create full-scene super picture quality
In addition to the more advanced TV use scenarios brought by the 240Hz high brush, the new ULED super quality series released by Hisense this time has united top institutions and brands in various fields to deeply customize and optimize different use scenarios.
As a World Cup sponsor, Hisense has carried out in-depth cooperation with FIFA officials for sports event scenes, made exclusive adjustments for sports events, and optimized the picture through 240Hz tuning for common sports blur in sports events. For the game scene, Hisense and The Phantom Game TURBO cooperated to deeply configure the game, and optimized the game from the aspects of delay, screen tearing, and HDR.
In terms of color adjustment, Hisense has united the image brand and the film crew to optimize the movie viewing scene from the dimensions of color, color gamut, AI optimization and so on.
Whether it is 240Hz high brush or the whole scene super picture quality, in fact, it reflects Hisense's emphasis on user experience, hoping to bring every user an immersive experience of all-scene audio and video entertainment, and this is also the most surprising place brought to us by the new Hisense ULED series.
brief summary
In the spring, this new TV release season, his finale Hisense did not disappoint us. The 120-inch L9 full-color laser TV released Hisense's large-screen strategic layout and brought the competition of large-screen TVs to another stage. The new ULED series of TVs also allows us to see Hisense's continuous innovation and breakthrough in TV technology, which has been leading the development trend of the industry, and the full-scene super picture quality proposed by Hisense this time may become another major trend in the next TV industry.
The surprise of this conference also makes us have higher expectations for Hisense's next new products, such as the UX and U8 series previewed at the conference, as well as the self-developed 8K chip released by Hisense at the beginning of this year, which is expected to bring us more different surprises and shocks.