Recently, GfK, a world-renowned market consulting agency, and Giant Computing jointly released the "2023 China Intelligent Manufacturing 3C Home Appliance Industry White Paper", which provides an in-depth analysis of the 3C home appliance industry trends and successful cases. The white paper shows that at this stage, the national consumption demand has basically transitioned from "whether it is available" to "whether it is good or not", and the type of consumption has basically been upgraded from survival consumption to development and enjoyment consumption. People's pursuit of quality life has gradually become prominent, high-end major appliances have gradually come into view, and the interaction volume of high-end major appliances related content on Douyin has increased by as much as 142%.
In the context of consumption quality and high-end upgrading, the high-end home appliance market is growing rapidly, according to GfK Zhongyikang offline retail monitoring data, from January to October 2023, the share of color TVs with more than 10,000 yuan accounts for 37%. Among them,Leading the new experience of high-end movie viewingColor TV"New species"Laser TV was rated as one of the "four innovative categories" of the year,Together with built-in refrigerator、Integrated stove、Kitchen air conditioner has become the industry"Dark horse。
Douyin's official data shows,As a high-end large-screen TV that brings"Emerging category innovation and new experience",Laser TV with its healthy eye protection、Super size、Ultra-high color gamut、Low carbon and energy saving and other unique category advantages,Consumer awareness and attention are steadily improving。 And Hisense is the first to develop laser display technology、The most complete laser TV product matrix and the best laser TV display platform,It has become the preferred product for high-end people at home and abroad。 Omdia market data shows that in the first half of 2023, the market share of Hisense's laser TV shipments will reach 41.8%, ranking first in the world for a second time.
2022-2023 years,Hisense has successively launched screen sound laser TV、The world's first8K laser TV、The world's first foldable laser TV,Become a representative of the industry's cutting-edge emerging technological innovation。
9month9month,Hisense launched the world's first foldable laser TV,With"Foldable home"Installation scheme is the first in the industry,Completely solve the problem of entering the home of 100-inch TV,Let large-screen TVs enter the homes of ordinary people without worries。 Hisense foldable laser TV adopts a "split lightweight" home solution,The screen frame can be folded,The diaphragm can be curled,Ensure100%Access to all kinds of elevators,Let the super 100-inch TV say goodbye to the "broken doors and windows"、Easy installation;The screen thickness is only2cm,Seamlessly adapt to different walls,Integrate into various home decoration styles。
As large-screen TVs have become the main theme of the color TV market, carbon emissions in the living room have also become the focus of attention. Laser TV as the most environmentally friendly technical solution in TV products,Compared with traditional TVs50%Energy saving,With the increase in TV size,The energy-saving advantages of laser TVs are becoming more and more obvious——Take 100Inch laser TV as an example,Its power consumption is only about 250W,About one-third to one-half of the power consumption of LCD TVs of the same size。
At the same time,Laser TV adopts the principle of reflection imaging,The light source has no harmful blue light,The picture is soft and not dazzling。 The screen is not powered or radiated, and you can watch 100 inches at a 3-meter viewing distance. Hisense laser TV through"foldable"Innovative forms such as,Make it easy to enter the home of a large screen TV above 100 inches,Bring the concept of healthy eye protection、Energy saving and environmental protection into the homes of more and more users。
With the continuous development of healthy、Quality、Rational consumption trend,Laser TV that effectively meets the new demand of consumption will usher in a good opportunity for growth。