What does Made in China look like in 2023?
If you want to talk about China, the label that people all over the world know, the answer must be: Made in China.
As of 2022, China's manufacturing industry has ranked first in the world for 13 consecutive years, from plush dolls, lighters, bicycles, to photovoltaic equipment, 5G communication equipment, China's high-speed rail, laser TVs, high-end medical equipment, etc.
Recently, the micro-video of "Made in China" jointly produced by the Economic and Social Department of the People's Daily and the News and Publicity Center of the Ministry of Industry and Information Technology was launched, witnessing the profound changes that are taking place in China's manufacturing, selecting brand representatives in all walks of life, and making up the puzzle of "new look" with a technical profile. In the first batch of lists, 18 typical industries such as domestic large aircraft, China's high-speed rail, and laser TV were selected.
Among them,Hisense launched the world's first8KThe laser TV with revolutionary innovation,Become the first batch of"Made in China new look"Representative products,It is also the only selected enterprise in the TV industry,It highlights the surging vitality of the new look made in China。
Let's first take a look at its made-in-China story.
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"Laser display" technology is known as the fourth generation of display technology (*The first three generations are black and white display, color display and digital display).
It uses laser as a light source to achieve image display,The light enters the human eye after being reflected by the screen,It is consistent with the principle of the human eye to see all things in nature;Compared with the traditional TV active light,The picture is softer and more natural,More eye protection。 And there is also a great advantage - high color gamut, reaching the industry's highest color gamut 110% BT.2020, color expression is 2-3 times that of traditional TV. At the same time, it has a long life and low energy consumption (*more than 50% energy saving compared to traditional TVs), making it the most environmentally friendly technical solution in the TV category.
And in addition to home entertainment, conferences, education, engineering, vehicles, aviation, VR virtual reality and other fields are also its "comfort zone", and the development prospects are very broad.
Continental has always attached great importance to the development of laser display technology.
As early as 2012, the "Twelfth Five-Year Plan for the Development of New Display Technology" was released, which put forward a clear goal for the development of the mainland laser display industry - an annual output value of 10 billion yuan.
In the latest 14th Five-Year Plan, laser display is also included in it, as a key layout for the display industry to "change lanes and overtake" and the high-end manufacturing in China at this stage.
However, the development of the laser display industry is not simple, and it can be called a technical "no man's land".
Professional precision optical instruments, its components - laser light source, optical lenses, processing chips, etc., each research and development is difficult, the domestic industrial chain in the early stage of development is also relatively "weak" backward, it is difficult to provide support for terminal manufacturers to keep up.
Among domestic enterprises,Hisense is the first batch of manufacturers to enter the laser display industry。
2007year,LCD TV just began to gradually replace CRT TV,Hisense has begun to reserve laser display technology。
In their view at the time, this is the Chinese display manufacturers that have been lagging behind Japan and South Korea display companies once "change lanes and overtake", at that time, Japan, South Korea, and the United States have a certain laser display technology layout, but have not yet produced a clear lead.
Chinese display companies have the opportunity to gain a first-mover advantage - Hisense has the judgment and "ambition" to complete this matter and become a pioneer in the field of laser display in China.
In 2007, Hisense had just entered this unknown blue ocean.
Laser display technology has just shifted from "exclusive precision instruments" to "ordinary household consumer goods", and all entrants are blank in front of them.
What kind of thing should laser TV be,What components should it be,How should the optical path be designed...... It's all unknown, and there is no technical route to refer to, which is a good thing, but also a headache.
At that time, the R&D team did countless trial and error, and finally locked the concept of "ultra-short throw", and it took more than 4 years of trial and error to find the current technical route of laser light source + ultra-short throw lens + anti-light screen.
Before them, the laser display products on the market were basically telephoto lenses and one-time imaging, and the reason was very simple, although the distance was long, the optical path design and later maintenance were simple.
Changing to ultra-short throw, the transmission distance is closer, and the brightness loss is smaller, but the design requirements of the optical system are higher, and the precision of lens processing is also higher.
It can be said that,From the beginning of the selection of this route,Hisense"Not afraid of difficulties"The technical temperament has come out。
2012year,At the event of the science and technology industry——CES in the United States,Hisense exhibited a DLP hybrid light source laser TV technology prototype,For the first time, it showed its own laser TV technology route,Although it is still a prototype,But it has shown signs of leadership。
Because of similar products, the South Korean display giant LG was officially exhibited a year later.
2014month9month,Hisense launched the world's first self-developed 100Inch ultra-short throw laser TV,Achieved their breakthrough in the field of laser display from 0 to 1,Breaking the "monopoly" position of foreign display companies。
2016month7month,Hisense released the world's first ultra-short throw 4K laser TV,Once again stood at the peak of the laser display field。
For consumers, the laser display device is no longer a device that must be hung overhead and watched in the darkroom, and the viewing experience of a larger screen has since been "optimized".
It's an achievement, but it's also a pressure and a challenge. While constantly improving and optimizing the 4K laser display scheme, where to play the next move has become a new problem.
After all, in the field of technology, the dark clouds of advance or retreat are always in the air.
2020year,Hisense has chosen a new direction-challenge8K。
At this point in time, the world's high-end theaters have just begun to popularize 4K, and 8K laser is still a technical no-man's land.
It is very similar to the previous R&D experience, and you have to start from scratch.
8KLaser TV,The difficulty of starting from scratch is in the three core parts——chip、Lens and laser light source,Each of the three has its own difficulties。
Let's talk about the chip first,8K The clarity of the display, It is4K display4 times,But the complexity of image processing is far more than 4 times,Chips with such display processing capabilities,There is no ready-made one on the market,Hisense takes the lead in project development、Deeply involved in the customization of chips,Constantly evaluate the scheme、Test products,Finally, we jointly created a usable chip。
But it's not enough to have a chip,There must also be a brand new lens,8KThe ultra-short throw lens needed for laser TV,It can be called the most difficult lens in the entire civilian field。
It's much harder to do than the mobile phone cameras, surveillance lenses, and DSLR lenses we use every day.
Generally, the camera lens is 6P and 8P, that is, it is composed of 6-8 lenses, and the high-end SLR camera lens has about 13 lenses in total, and this lens has 20 lenses.
Because Haixin is an aspherical micron-level precision lens, it cannot be processed by geometric polishing and high-temperature processing, and the overall manufacturing difficulty is much higher than that of ordinary lenses.
In order to better achieve8K-level resolution display,Hisense and its partners spent nearly two years of development time,Made a catadioptric optical system architecture lens based on wave speed mixed material,Solve the manufacturing difficulties of the lens。
But that's not enough, the light source also has to be updated, and it has to be greatly updated - to support 8K, to support 120-inch 8K, which is another long customization process of co-development.
Throughout the development process of 8K laser TV,Engineers have no precedent to learn from,From how to decode the signal to how to drive the display,You have to start from scratch,Debug little by little。
In the past three years,Every time there is an important exhibition,Internal expectations for whether the results can be displayed externally,Curiosity and doubts about whether the outside world can do8KThe laser TV can be made,Mixed with daily pressure and confusion,Constantly pushing the entire R&D team forward。
After the hardware was ready, the days passed in the daily boring and repeated debugging of the engineer, until one day in October 22, a parameter changed, and the 8K laser TV screen was lit.
Super Mario,Finally cleared!The world's first 8K giant screen laser TV was born in Hisense!
By 2023, Hisense officially released the world's first 8K laser TV.
This laser TV,Equipped with Hisense's self-developed digital laser engine、It has the highest color gamut in the industry,Nano-level light control has been realized、Microsecond-level dimming,It presents the real picture quality of the human eye。
Again、Again、Again,Hisense has become the leading pathfinder in China's laser display industry,Bringing consumers the ultimate cinema-level viewing experience in advance。
Deeply cultivated laser display technology17years,Hisense started from the realization of"Zero breakthrough",Step by step completed from monochrome to tricolor、From 2K to8Ktechnological breakthrough,Overcome a number of technologies"No man's land",Realize independent research and development and manufacturing of laser TV。
This also means that China's display industry has successfully "changed lanes and overtaken" and occupied an international leading position in the field of laser display technology. As of September 30, 2023, Hisense has applied for more than 2,300 domestic and foreign patents in the field of laser display, leading the world.
While leading in technology, through the joint innovation of the upstream and downstream of the industrial chain, Chinese enterprises have also achieved the market leadership of laser display.
According to Omdia data,In the first half of 2023,Hisense laser TV global shipment market share reached41.8%,Ranked first in the world for a second time。 Moreover, it has frequently "gone out of the circle" overseas, becoming a new business card for Made in China to go overseas, and has successively appeared in global events such as the Harvard China Forum and the United Nations Chinese Day.
Behind the leadership,In addition to cooperation and innovation,Hisense's concern and observation of user pain points also play an important role。
For example,After gaining insight into the pain points of traditional large-screen TVs that are difficult to enter the home,Hisense will"foldable"Technology was applied to large-screen TVs for the first time,Officially released the world's first foldable laser TV。 From home entry, commissioning to installation, it only takes 40 minutes to easily build an "IMAX home theater".
In addition to traditional home movies and commercial theaters, laser display is also constantly expanding application scenarios and entering outdoor camping, vehicle display and other fields. Behind this,Hisense is at the same frequency,In addition to continuing to expand the brand's share and influence in the high-end market,It is also reaching out to explore new application areas。
Just as the title of the People's Daily: chasing the light all the way, and finally becoming a "new look made in China". How will Hisense continue to write a new look、A new chapter,It's worth looking forward to。