[Disclaimer: The content of this article is written with authoritative sources and personal opinions]
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Text: South Wind
Edited by South Wind
Twilight and Dawn in the TV Industry: Can Three-Mode Universal Remote Control Turn the Tide?
In the past, television was a treasure trove of entertainment for every household, carrying the fond memories of generations.
However, with the change of times and the development of technology, the glory of TV seems to be gradually fading, replaced by a dazzling array of online video platforms and short video applications.
Nowadays, the TV start-up rate continues to decline, the survival of TV stations is difficult, and the entire industry is shrouded in a haze.
In this context, the State Administration of Radio, Film and Television launched a three-mode universal remote control in an attempt to inject new vitality into the TV industry.
Can this little remote control really be the savior of the TV industry?
The TV industry is in decline: the double dilemma of cumbersome operations and lack of content
The decline of the television industry was not sudden, but the result of the long-term influence of many factors.
Among them, cumbersome operation processes and lack of content are undoubtedly the two main reasons.
Startups continue to decline: the cold numbers speak to the harsh reality
Recent statistics have found that fewer and fewer people are watching TV, which is a bit worrying.
As of 2022, the TV activation rate has been less than 30%, and in 2024, this figure will fall below 20%, hitting a record low.
The once lively living room is now often covered with dust, like an old man forgotten by the times, silently watching the hustle and bustle of the world.
This cold number, like a wake-up call, sounded the death knell of the television industry.
TV stations are struggling to survive: layoffs and salary cuts, a cold wave is surging
The decline in the TV start-up rate has a direct impact on the survival of TV stations.
The company made less money and was under great operational pressure, so it had to take measures such as layoffs and salary cuts to save expenses.
There are even some TV stations that were once glorious, but now they have to close their doors, which is embarrassing.
Although government subsidies have helped, they are only a drop in the bucket and difficult to turn things around.
The TV industry feels a bit deserted right now, and it's facing quite a big problem.
New forms of entertainment are emerging, bringing fierce competition to the market.
Much of the TV industry's woes stems from the rise of new forms of entertainment.
Online video platforms and short video platforms have sprung up like mushrooms after a rain, quickly capturing a large number of users, especially the younger generation, with their rich content, convenient viewing methods and personalized recommendations.
Platform advantages: anytime, anywhere, wonderful
The advantages of these emerging platforms are clear.
A wide variety of film and television animation resources, including movies, dramas, variety shows, etc., meet the preferences of different audiences in an all-round way.
The information is updated quickly and keeps up with the trend, so you can easily get the latest information anytime, anywhere.
According to your viewing habits and preferences, we will tailor exciting content for you to take your entertainment experience to the next level.
These platforms allow you to watch anytime, anywhere, making it very convenient and flexible to watch.
What's more, these platforms have relatively short advertising time and are more acceptable to users than lengthy ads on TV.
TV disadvantages: faltering, inadequate
On the other hand, traditional TV, its disadvantages are also exposed.
It feels like the update is slow, the program style is old-fashioned, there is no novelty, and it is difficult to attract the attention of young people.
The ad is too long, and the people who watch it are impatient.
The viewing method is inconvenient, and it can only be watched from a fixed location at home, which lacks flexibility.
In the fast-paced modern life, television has gradually lost its competitiveness and has been left far behind by new forms of entertainment.
However, in the face of such a grim situation, the TV industry has not given up hope.
The State Administration of Radio, Film and Television is actively exploring and trying to find a way to break through.
The launch of the three-mode universal remote control is one of the results of their efforts.
Can this small remote control help the TV industry rise again?
Can the upgrade of modern remote control technology attract more users to return?
In order to make watching TV easier and more convenient, the State Administration of Radio, Film and Television has joined hands with a number of institutions to create a multi-functional universal remote control.
This remote control integrates three control modes: infrared, Bluetooth, and Starlight, and is equipped with features such as focus recognition technology and custom buttons, aiming to simplify the operation process and improve the user experience.
R&D background: user experience first
For a long time, users need to use multiple remote controls to complete the operation of watching TV, which undoubtedly increases the complexity and difficulty of the operation, especially for the elderly, and increases the burden of learning and memory.
In order to solve this pain point and improve the user experience, the State Administration of Radio, Film and Television decided to develop a universal remote control that can control TVs and set-top boxes in a unified manner.
Technical support: the crystallization of Konka TV's technology
The research and development of the three-mode universal remote control has been supported by Konka TV.
Relying on years of technology and experience, Konka TV launched the industry's first three-mode universal remote control prototype, which laid a solid foundation for the advancement of the project.
Core function: Trinity, simplify
What's special about this smart remote is that it combines infrared, Bluetooth, and Starlight.
This means that users only need a remote control to control TVs and set-top boxes, and no longer need to worry about tedious switching and operation.
In addition, the remote control is also equipped with the latest focus recognition technology, which can accurately identify the user's operation intention and improve operation efficiency.
The personalized button function allows you to adjust the buttons to your liking, so that it is more comfortable to use and full of personality.
Expected goal: Nationwide popularization by 2025
According to the arrangement of the State Administration of Radio, Film and Television, in the first half of 2025, our country will vigorously promote the three-mode universal remote control.
When the time comes, it will be more convenient and comfortable to watch TV.
This is also seen as an important measure to attract users back to TV and increase the TV startup rate.
How it works: Merge control and reduce the number of operation steps
This three-mode remote control brings together the control functions of the TV and the set-top box, and can be done with a single remote control.
This remote control supports infrared, Bluetooth, and Starlight connection methods, and can be connected to the TV and set-top box at the same time, making it easy to realize one control and multiple machines.
In this way, there are fewer remote controls, and the operation is simpler, which makes it much more convenient to use.
The launch of the three-mode universal remote control undoubtedly shows the determination of the State Administration of Radio, Film and Television to improve the user experience and revitalize the TV industry.
However, the rollout of new technologies has not been without its challenges.
At the public level, there are still many voices of skepticism and concern.
Public doubts and concerns: obstacles to the promotion of new technologies
Although the three-mode universal remote control has brought technological innovation, it has faced many challenges in the process of promotion.
Public doubts and concerns have become the main obstacle on the road to the popularization of new technologies.
Information asymmetry: lack of understanding and lack of trust
Many people are unaware of the existence of a three-mode universal remote control, let alone its functions and advantages.
Even if they have heard of it, they often lack in-depth understanding, resulting in a lack of trust in new technologies.
Information asymmetry has become a major problem in the promotion process.
Usage habits: Deep-rooted and difficult to change
Everyone has long been used to it, and you have to use several remote controls to control the TV.
This deep-rooted habit of use makes them less receptive to new technologies, especially some elderly users, who are more inclined to maintain the original way of operation and have a certain resistance to learning new technologies.
Price factor: extra burden, prohibitive
Compared with traditional remote controls, the price of three-mode universal remote controls is relatively high.
For some families with limited financial means, replacing the remote control will undoubtedly add an additional financial burden, which makes them shy away from new technologies.
I am worried about privacy leakage and I am not very confident about security.
Technological advancements have made more people value privacy protection.
Some users are concerned that the intelligent three-mode universal remote control may collect the user's viewing data, thereby leaking personal privacy.
Moreover, everyone is a little drumming about the reliability and stability of new technologies.
There is not enough publicity, there is not much understanding among everyone, and the scope of dissemination is limited.
At present, the publicity and promotion of the three-mode universal remote control is not enough, resulting in low public awareness and narrow popularity.
This has also affected the popularization and application of new technologies to some extent.
The public's skepticism and concerns are not unfounded.
Can the improvement of just one remote control really save the TV industry?
The deeper problem is that the TV show itself has become less attractive, which is the root cause of the industry's decline.
The real way out for the TV industry: content is king, diversified development
In order to truly revitalize the TV industry, it is necessary to make fundamental changes in content and operating models, rather than just improving the technical level.
Treating the symptoms but not the root cause: the remote control is only an auxiliary, and the content is the core
Optimizing the remote control only improves the user experience, but it doesn't fundamentally solve the dilemma faced by the TV industry.
The more important reason why young people stay away from TV is the lack of appeal of TV content and the limitations of how they can watch it.
Content is king: make it fun, entertaining, and timely
In order to make TV shows more engaging, you have to keep up with the trends and add more fun, entertainment, and timeliness. In this way, the audience will love to watch it.
Learning how new media platforms work and creating more engaging content is key to the development of the TV industry.
Technology Enablement: Optimize content and experiences with advanced technology
With the help of big data and cloud technology, we can more accurately understand what people like to watch, so we can better adjust the content and improve the quality of the program.
Different definition options make watching more enjoyable.
Diversified development: Integrate new media and expand development space
The TV industry should not reject new media, but should actively embrace new media, strengthen integration with new media, and explore new development models.
For example, you can work with online platforms to launch more cross-platform programs and expand your audience.
Actively promote policies, create a superior atmosphere, and stimulate the spirit of innovation.
The government's support for the TV industry is crucial to its growth.
By introducing corresponding policies, encouraging innovation and attracting investment, we can create a good environment for the development of the TV industry.
Rural Extension: Bridging the Digital Divide and Expanding Coverage
Accelerate the digitalization, networking, and intelligence of rural radio and television, so that more residents in remote areas can enjoy high-quality television programs and expand the coverage of television.
The key to the rebirth of the television industry lies in its ability to adapt to the changes of the times and reinvent itself.
Where will TV go in the future?
The future of television: a long way to go, full of hope
Despite the many challenges, television, as an important form of media, still has its unique value and advantages.
Looking Ahead: The Transformation of Traditional Media
Television doesn't die easily.
It carries the memories of generations and also has a broad audience base.
In the future, TV will pay more attention to the quality of content and user experience, and through the integration of new media, it will continue to innovate the development model and find its own position in the new era.
Pursue excellence, put user experience in the first place, and constantly optimize and upgrade.
The TV industry has to continue to upgrade its technology and services to take the viewing experience to the next level.
If you want users to like it, you have to honestly meet their needs, so as to regain the trust of the market.
The three-mode remote control is only the first step, and there is a long way to go to innovate
The advent of the three-mode remote control is just a small step on the road to change in the TV industry.
If we want to truly revitalize the TV industry, we need to make more efforts and carry out deeper reforms.
The popularity of the three-mode universal remote control has brought a glimmer of hope to the TV industry, but it is not a panacea.
The future of the TV industry depends on whether it can face up to problems, actively seek change, and continue to innovate.
I believe that with the joint efforts of all parties, the TV industry can overcome difficulties, usher in new development opportunities, and continue to play an important role in people's lives.
In the TV industry, the State Administration of Radio, Film and Television has launched a three-mode universal remote control to simplify the operation process and improve the user experience to save the TV boot rate. However, the promotion of new technologies faces public doubts such as information asymmetry, usage habits, price, and privacy security. To truly revitalize the TV industry, fundamental changes are needed in terms of content and operating models, such as improving the interest of content, using advanced technology to optimize experience, diversifying development, and policy support. The future of the television industry is still promising, but there is still a long way to go.
User Comments:
This three-mode universal remote control is indeed a good attempt, but the key depends on whether the content can be attractive. The current TV show is too monotonous, and I hope there will be more innovation. However, it is already good to be able to take this step, and I look forward to greater changes in the TV industry.