Beijing time on January 7th, early morning,CES2025Before the opening of the exhibition,Hisense held2025Display technology conference,The world's first RGBThe three-dimensional color control liquid crystal display technology,At the same time, it also exhibited the application of this technology116Inch The world's first and largest RGB-Mini LED TV was also exhibited in CES。
TV display has entered the era of RGB-Mini LED
Picture quality is still one of the primary bases for consumers around the world to buy TV. From the perspective of technical parameters, image quality is determined by many factors, including color purity, color gamut area, color volume, color control accuracy, and so on. For example, color purity determines the vividness of the color and the visual impact of the picture, and high-purity colors will make the picture more vivid. The color gamut area determines the range of colors that the display device can present, and the larger the color gamut area, the more colors can be presented, and the richer the picture looks.
In terms of display technology, whether it is WOLED or QD-OLED, it cannot directly emit light in three primary colors, but must carry out secondary color conversion. For example, QD-OLED uses blue OLED lamp beads as the main light source, and excites quantum dot coating to convert blue light into red and green light, which has an additional conversion step.
In contrast,HisenseRGB-Mini LED adopts RGB three-color light source and zonal control light control color LCD display technology,You can independently control the luminous brightness of RGB three-color light source,Mix to produce the required brightness and rich color,No need for secondary color conversion,Truly achieve"Three primary colors produce trillions of colors。 In addition, compared with ordinary light sources, RGB three-dimensional color control liquid crystal display technology adds chromaticity dimension control on the basis of two-dimensional partition (space) brightness control, which evolves from single light control to light and color control, forming a major technical upgrade.
Li Wei, President of Hisense Video Technology, said: "The RGB-Mini LED TV released by Hisense this time,It can achieve97%BT.2020Ultra-high color gamut area,More than 20% higher than the traditional Mini LED,Approaching the ideal range of the industry's highest color gamut standard。
in addition,HisenseRGB-Mini LEDTV also has87%Color volume,High color purity reaches99%/92%/100%,Light source color control accuracy up to3*26bits。 These parameters allow RGB-Mini LED TVs to create a new ceiling.
Not only that,Compared with QD-OLEDTV and traditional Mini LED TV,HisenseRGB-Mini LEDTV achieves energy saving20%more。 Based on the world's 1.5 billion TVs, the world can reduce carbon dioxide emissions by about 490 million tons per year.
"Two cores" detonate the display revolution
From white LED backlight to RGB LED backlight for LCD TV, it is a revolutionary upgrade based on the underlying technology, and for the upgrade that also belongs to the underlying technology, the larger the screen, the more difficult it is. There are many color TV brands that have tried, but none of them have been able to reach the threshold of mass production.
Hisense's successful research and development of RGB three-dimensional color control liquid crystal display technology and its application in RGB-Mini LED products The key breakthrough lies in the strong independent chip research and development strength support.
HisenseRGB-MiniLEDTV is equipped with a new generation of Xinxin independently developed by HisenseAIThe image quality chip,It is also the world's first RGB light and color same control image quality chip,Break through the industry's light and color same control problem for the first time。 Its hardware computing power increases the single-core CPU performance by 40%, the computing capability of perception scenes by 70%, and the more powerful AI computing image quality capability provides the foundation for more complex 3*26bits high-precision color control. Hisense's upgraded RGB light and color co-control image quality chip adopts RGB backlight and LCD panel dual light control architecture,Redefine the color management system,Realize from display scene AI analysis and recognition,toAIIntent light control,And then to high-precision color controlRGB multi-primary color display color precise control。
In order to realize the mass production and application of RGB three-dimensional color control liquid crystal display technology,Hisense relies on Qianzhao Optoelectronics to develop the world's leading high-performance RGB-Mini LED backlight chip,And overcome the efficiency、Life、Color shift、Key bottlenecks such as color purity in the application of LED three-color chips,Take the lead in achieving the industrialization of the backlight of the trichromatic light source。
in addition,With the image quality chip as the core,Hisense also pioneered a setRGBThe three-dimensional color control chip control chip control system,Through the full-link control of LCD and backlight-related display modules、All-round coordinated control,Realize the extremely fast transmission and control of backlight data,Achieve the extreme synchronization of backlight and image,It can make the backlight and the picture updated synchronously。
In terms of back-end display devices,Hisense's original RGB light color control algorithm,According to the different life curves of three-color backlight LEDs,Customized、Personalized anti-aging treatment,Extend product life,Provide users with a stable picture quality experience from the beginning。
The world's largest 116-inch RGB-Mini LED TV is about to reach mass production
With the release of RGB three-dimensional color control liquid crystal display technology, products using this technology have also been implemented. At CES 2025,The world's largest and first Hisense equipped with RGB three-dimensional color control LCD display technology116InchRGB-Mini LED TV was unveiled simultaneously,And will be mass-produced in March this year,It marks the beginning of HisenseRGBThe three-dimensional color control LCD display technology has officially entered the market。
Data from Omdia shows that as of the third quarter of 2024, Hisense has ranked first in the world for four consecutive quarters in the share of global shipments of TV products of 100 inches and above. Hisense116InchRGB-Mini LEDTV,Not only for HisenseThe field of 100-inch large screen has added a new army,At the same time, it also further consolidates Hisense's leading position in the global 100-inch TV。
Proofread by Faye Wong