Dog toys are walking like real dogs, toy dogs that are remotely controlled by gesture induction, toys are telescopes that can observe nebulae, and children's toys are becoming more and more intelligent; Fat version of the animal world, work hitchhiker plush forest, plush handmade bag ...... Plush toys are on fire, and more adult fans are captured; Disney cards debuted, Brooke Marvel series building block people build new toys, and there are more and more cross-border toys and IPs...... From the 16th, the China Toy Fair was held at the Shanghai New International Expo Center, bringing new toys with more patterns.
Children's toys are getting smarter and smarter
The smart toy market is also "rolling" to the "black technology", the exhibition is dedicated to smart toys, the reporter saw that many toy companies through cutting-edge toy technology, so that the current children's sense of toy technology is getting stronger and stronger, and playing is more and more interesting.
It's too much trouble to have a dog, buy a dog toy to walk? At an exhibition specializing in simulated toys, the reporter saw dogs with different shapes and similar cuteness "walking" forward one by one, and the staff held the dog walking rope with one hand and constantly interacted with them with one hand.
"We have a lot of different 'breeds' of dogs, Pomeranianians, Pugs, Chihuahuas...... Not only is the appearance very realistic, but the interaction with people is also very realistic. "When the staff gently touches the back of the Pomeranian dog's toy, it will be very happy to shake its little tail, and then pat it gently, and it will walk forward, leading the toy dog to stop and go, and feel the feeling of walking the dog anytime and anywhere.
At the booth of a toy company from Shantou, the reporter saw a toy dog remotely controlled by gesture sensing.
Put a sensor on your hand and use your index finger to control the toy dog to move forward and backward. Unlike a realistic stuffed dog, this dog is more like a robot dog, and through the gesture sensor, it can also manipulate the dog to start singing, standing upright, somersaults and other skills.
The staff told reporters that this brand-new remote control dog is a new toy that has just been launched, and it currently supports remote control control and gesture sensor control.
At the booth of Gu Yu toys, which focuses on young toys, the reporter saw the toy version of the crane machine, which restored the real crane machine in terms of shape and gameplay. First put in the coin, then manipulate the handle, aim and press the grab button to see if you can successfully grab the doll, and the adults also have a lot of fun in front of the crane machine.
"Nowadays, many children like to observe outdoors and look up at the starry sky, these telescopes are toys, but they are also very professional, and they can see the moon, Saturn, Jupiter...... "The astronomical telescope developed for children has also become the favorite of many children, and at the booth, it has attracted many enthusiasts who want to "watch thousands of miles of stars".
Plush toys have become the hottest toys at the moment, and adults are more likely to play with them
When the clerk uses tongs to pinch out a soft and cute "cake" from the cupboard, "spray the cream" with the empty cream spray bucket one by one, and finally wrap it in a delicate blue box. You thought it was a dessert shop? Actually, this is a plush toy from United Kingdom brand Jellycat. The clerk uses the method of "playing house" to increase the interactive shopping experience for consumers and provide emotional value.
Jellycat has exploded lately.
Represented by Jellycat, plush toys are not only children's playmates, but also a kind of comfort and emotional sustenance in adult life. It is no exaggeration to say that plush dolls have become a "new track" in the toy industry after building blocks and cards.
Relevant industry insiders told reporters, "Due to the crossover with IP, plush toys have successfully broken the circle, and now plush dolls are bought more by adults than children." In the exhibition hall, the reporter also saw that plush toys occupied almost half of the booth, and there were also many innovative forms.
A few years ago, a short film called "If the Animal Kingdom is Fat" exploded, men, women and children were cute, and a toy company in Dongguan made these fat animals into plush dolls, which were loved by many people at the scene.
"We not only restored the round animal shapes in the short film, but also tried to restore the touch of different animals through different materials, such as the soft feathers of the flamingo, and the appearance of the crocodile with a smoother material."
In Jellycat's way, a toy company builds a furry forest.
Macrophyllous plants in the primeval forest, different varieties of flowers, koalas, raccoons, snakes...... In the Velvet Forest, you can match different shapes of plush toys with each other to create a natural landscape that you like.
The staff introduced the new way of playing for young people nowadays, "Many people put these natural velvet forests next to their desks, which are the work companions of many people."
Pompoms, fluff threads, plush twisting sticks...... At the Milu booth, plush handmade bags are still popular with many people, "I originally bought it to let children play creative DIY, but later found that it seems to be more suitable for me to play by myself...... A young mother said, after buying such a plush handmade toy for her daughter, she found that she was happier, using twisting sticks to make dogs, butterflies, and flower headdresses for her daughter...... Have a lot of fun.
All kinds of IP and different forms of toys "crossover"
The addition of popular IP has made the popularity of toys reach a peak at the moment, and at this exhibition, the reporter also saw many very popular IPs.
Disney returned to the Toy Fair with four themed spaces, featuring nearly 70 toy licensors, more than 1,500 toy items, a rich range of toy products, interesting photo check-in devices, and product interactive areas.
On the same day, Disney Locana, a card game product with fantasy magic stories, rich and unique Disney character story series, and games, collections, and trading functions was also launched at the exhibition site.
According to reports, in the world of Locana, the image of the character Jing Ling, who was created according to Disney's story fragments, is highly consistent with Disney's film and television works, which everyone is very familiar with; The artists also recreated the original image for Disney Locana, and their personalities, motivations, costumes, appearances, and abilities will be drastically changed or enhanced.
In addition, Bruco's Marvel brick man building toys were also announced at the show, "Little Spider and His Magical Companions Part 3" and "Marvel Heroes Stars Edition Part 2".
"AL series spider and his magical companions 3rd product" series of products, exquisite restoration of characters, exclusive paints and accessories; The material is soft and easy to adhere to smooth surfaces, bringing more possibilities for playing; Props are interacted with to restore the classic scenes of animation.
The "GV Series Marvel Heroes Edition Part 2" series of products has upgraded the building block body and craftsmanship, showing rich character details, and adding exclusive accessories and hidden all-metal paints.
At the booth of China National Geographic, the reporter saw models of wild animals displayed on the wall, such as Siberian tigers, mandarin ducks, nightingales, and red-headed long-tailed...... It's so vivid that it can even make a simulated sound.
It is understood that the exhibition will last until October 18, CTE China Toy Fair & Trendy Toy Exhibition, CLE China Licensing Exhibition, CKE China Baby Products Exhibition, CPE China Preschool Education Exhibition will be held at the Shanghai New International Expo Center at the same time, with an exhibition area of 230,000 square meters, and more than 2,500 exhibitors at home and abroad will bring more than 2,500 genuine IP, more than 5,200 brands and more than 500,000 products to participate in the exhibition.
展会期间，70.9%的展商将现场发布和展出新品，首秀2024年双11和圣诞、2025年趋势产品。 乐高、美泰、孩之宝、万代、多美卡、Epoch、FUNKO、Spin Master、playmobil、JELLYCAT、Steiff、Ravensburger、Asmodee、Thinkfun、HABA、GB好孩子、Cybex、Britax、Stokke、Joie、Nuna、艾沃华、光酷、传承育乐,蓝兔子等玩具潮玩、婴童用品、幼教产品头部品牌独家参展。
As the key activity of the first "Shanghai Summer" International Consumption Season, the China Play Association and the China Hundred Association will continue to host the IP Quality Life Festival with the theme of "IP Unbounded, Teach All Things", and link up with 10 business districts such as Shanghai Pudong New Area Expo Source and Jiuliu Square to launch dozens of creative activities such as IP-themed flash mobs, special shopping, and cultural experiences. It focuses on presenting the two internationally renowned IP-themed consumer experience check-ins of Expo Source Sanrio and One Piece.