On October 16th, Bruco appeared at the 22nd China International Toy Fair (CTE China Toy Fair) and brought many of its new products, such as the Marvel Heroes Star Edition Part 2 Amazing Wonder, the Spider-Man Companion Magic Edition Part 3, the Kamen Rider Stars Edition Part 2 Acceleration World, and the Heroes Infinite Starlight Edition Part 5 Star Craft. In addition to a variety of new products, the exhibition also brought many classic products, original IP Bruco, Hero Infinite series products, Ultraman, Marvel Infinity Legends, Transformers and Naruto and other series of hot-selling products, providing rich choices for audiences at home and abroad. Many products were unveiled at the same time, showing the rich product matrix of Bruco.
Among them, the product developed by Blue according to the original IP - Hero Unlimited Starlight Edition Part 1, Hero Departure, was successfully selected as the 2024 toy and baby products industry upgrade and innovative products announced by the China Toys and Infant Products Association. According to reports, a total of 273 companies participated in the award, and 701 products were declared, involving 312 domestic and foreign brands. After several rounds of rigorous screening, Bruco was on the list together with many well-known brands, showing the unique charm of China's original IP and traditional Chinese hero stories. In addition, Bruco also won the "China Toy Industry Quality Award". This award is not only an affirmation of Bruco's long-term focus on product development and innovation, but also a recognition of its innovative product strength by the industry.
Launched a number of new products to create an international IP product matrix
Organized by the China Toy & Juvenile Products Association, the China International Toy & Educational Equipment Exhibition is the only "China International" Toy & Educational Equipment Exhibition approved by the Ministry of Commerce, and is also one of the largest and most influential toy fairs in Asia. Bruco's booth attracted a lot of attention, and the booth was crowded, among which many of Bruco's new products attracted the interest of many domestic and foreign buyers.
It is reported that this time, Bruco brought a variety of products covering original, Japanese, and American IPs, among which the Marvel Heroes Stars Edition 2nd Extraordinary Miracle and Spider-Man Companion Magical Edition 3rd Bomb are new products for the first time. Bruco has put a lot of effort into the production of the product, and in the second Marvel Heroes Edition Extraordinary Miracle product, through exquisite laser engraving technology and fine texture technology, the rich details of Spider-Man, Ant-Man, Wasp, Doctor Strange, Star-Lord and other characters have been presented, and the accessories have been comprehensively upgraded, exclusive equipment accessories have been added, so that the gameplay is more diverse, and the character cards have been made into the form of movie ticket stubs, which further increases the playability of the product.
In the 3rd product of the Spider-Man Companion Magic Edition, Bruco adheres to the concept of "more hands-on and smarter", creating a more suitable educational building block man toy for children, the product highly restores the image of IP characters, and creates a wealth of interactive gameplay, making the experience puzzle and interesting, and the building block size is also very suitable for children to play.
Kamen Rider Stars Edition 2nd Acceleration World is the third new product in collaboration with the well-known IP Kamen Rider, and the previously launched products have received enthusiastic market feedback after being released this summer, triggering repeated reminders from users on various platforms.
The Hero Infinity Building Block Man is based on the original animation of "Brooke Heroes Unlimited" to launch the same animation product, the highlight of this series is that it cleverly integrates the classic characters in classical Chinese mythology and literature to create a batch of distinctive building block man products. The exhibition exhibited the 5th product of the Bruco Heroes Infinite Starlight Edition, aiming to tell the story of Chinese heroes to the world and inherit the traditional Chinese culture.
Actively promote the global strategic layout to deliver the joy of spelling to global users This year, Bruco announced a new building block strategy of "all people, all prices, and globalization", indicating that it will continue to innovate categories and is committed to creating the world's leading fun products. Bruco has been deeply engaged in product research and development, and continues to innovate in many aspects such as building system, technical process, and production methods. Its innovative product structure cleverly takes into account the standardization and personalization of building block products, showing the exquisite design beauty of the product, and at the same time, it can highly restore the charm and details of the IP. This structure not only provides users with a smooth and comfortable building experience, but also makes Bruco win the favor of many world-renowned IPs.
As of May 10, 2024, Bruco has licensed more than 30 well-known IPs, including Ultraman, Transformers, Naruto, Marvel Infinity Saga, Marvel Spider and His Amazing Friends, Minions, Pokémon, Kamen Rider, Detective Conan, Hatsune Miku, Saint Seiya, Neon Genesis Evangelion, Hello Kitty, and Sesame Street. IP licensing covers a wide range of countries around the world, taking Transformers as an example, and has obtained sales authorizations in major toy markets including China, United States, Europe, and Southeast Asia. The original IP products Hero Infinite Building Blocks and Variety Brook Building Blocks have been loved by many users since their launch, rejuvenating the strong development potential of Chinese culture and original IP.
Bruco's innovative product structure and rich IP matrix provide users with ample creative space. Bruke players spontaneously formed a rather distinctive circle - BFC (Blokees Figures Creator). Users can integrate their imagination and creativity with classic IP characters through various forms such as self-modification, painting, creative magic modification, film and television reproduction and video creation, giving new life to building block people. This sense of engagement and creative freedom greatly enhances the value of the user's experience, while also adding personality and social attributes to the product.
As of July 17, 2024, Brooke's overseas social media has covered 114 countries around the world, with more than 1.4 million subscribers and more than 14 million views of published content. And with the cooperation of experts in 15 countries around the world, the content released by the cooperation has more than 100 million views, linking global users, sharing high-quality product information, and comprehensively displaying the Bruco building block people.
At the same time, as of March 31, 2024, Bruco has established an industry-leading position in the offline distribution channels of retail outlets and professional outlets in China, covering more than 140,000 offline outlets, including all first- and second-tier cities and about 80% of third-tier and below cities. The online channels cover mainstream e-commerce platforms such as Tmall, JD.com, Douyin, Pinduoduo, etc., as well as Bruco's own WeChat mini-program. At the same time, it actively expands overseas markets, entering many countries and regions including United States and Southeast Asia, and sells in online and offline channels such as Amazon, Toys"R"Us, and 7-Eleven. The deep channel strength supports Bruco to deliver products to global buyers and continuously promote the globalization process.
In recent years, with the acceleration of global economic integration, more and more Chinese enterprises have begun to enter the international stage and actively expand the international market. In the future, adhering to the mission of "passing on the happiness of fighting", Bruco will continue to actively explore the international market, increase international IP cooperation, and strive to create the world's leading fun products for consumers.