Japan's Pizza Hut announced the launch of its first-ever "AI Pizza", increasing the amount of cheese in pizza products nationwide to 130%. It turns out that AI technology is really used behind this promotion, and they have developed "AI taste sensor" hardware to analyze the taste and texture of pizza using AI. "AI Pizza" will be available in stores nationwide from October 21, with cheese increments but the price remains the same.
Pizza Hut uses an AI taste sensor "Rio" developed by Keio University to determine the optimal amount of cheese. Rio simulates taste buds through electrical signals, and uses neural networks to digitize the sensory experience of sweet, salty, sour, bitter, and umami, so that the analysis of taste is no longer affected by human conditions or seasonal changes. After a series of tests, Rio found that a 130% to 140% increase in the amount of cottage cheese achieves the best taste sensation. However, when the tasters tried the 140% cheese pizza, the balance of the six pizzas was problematic, so they chose to increase the amount of cheese to 130%.
For this AI-driven cheese upgrade, Pizza Hut also launched a set of generative AI-generated promotional videos, accompanied by the background music of "AI Pizza", to promote this latest AI Pizza.
Source: YouTube