Right now, it is the time when agricultural products such as lotus root and callus white are on the market. There is a busy scene in the Shanghai Jiaxin Tanbai Professional Cooperative in Lutong Village, Liantang Town, where the staff are busy harvesting, sorting, and packing...... Vehicles loaded with Liantang's special agricultural products shuttled back and forth, delivering fresh vegetables to the public's table.
Shanghai Jiaxin Ranbai Professional Cooperative has more than 2,000 acres of land in Liantang Town, mainly engaged in the planting and sales of aquatic vegetables such as Ranberry and lotus root, and is a cooperative specializing in planting "Water Eight Immortals". Recently, the cooperative has launched a new strategic cooperation with a well-known fresh e-commerce platform, allowing consumers to buy fresher and high-quality agricultural products for the first time.
The sales of traditional agricultural products are restricted by multiple factors such as geographical restrictions and high circulation costs, and it is difficult for many high-quality agricultural products to go out of the locality, let alone reach the vast consumer market. With the increase in the public's demand for healthy, green and high-quality food, Jiaxin Cooperative has also set its sights on the Internet market, hoping to expand sales channels and improve market competitiveness with the help of the advantages of high-quality fresh e-commerce platforms.
The transportation of agricultural products has strict requirements for time and temperature, and cooperation with e-commerce platforms relies on efficient logistics systems and cold chain transportation to ensure the freshness and quality of products. "The cooperatives are responsible for the production and initial processing of high-quality agricultural products, while the e-commerce platform provides sales and distribution services to ensure that the products are fresh and directly to the consumers. At present, we have established strategic cooperation with fresh e-commerce platforms such as Dingdong, Mingkanghui, Jingdong, and Freshippo, which not only create an output value of more than 10 million yuan, but also drive more than 100 surrounding households to increase their income. Wan Jun, head of Liantang Jiaxin Cooperative, introduced.
In recent years, Liantang Town has focused on the development of ecological agriculture, emerging agriculture and characteristic agriculture, and a number of emerging agricultural cooperatives represented by its Li (unmanned grain farm), Jiaxin (water eight immortals), wild dragon (fruit), green coconut (aquaponics), etc., are expanding new sales channels through "going out of the production area and docking the base". At the same time, focusing on leading industries such as "one grain of rice, one vegetable, one fruit, and one fish", we will actively build urban modern agriculture with green products, efficient output, and industrial integration. In the future, Liantang Town will continue to explore the new model of Internet + agriculture, with the help of advanced Internet technology, to create a more complete supply chain of agricultural products, and inject new vitality into the development of rural economy.
Reporter: Tao Hening
Photo: Tao Hening
Editor: Shen Yiqing
Editor in charge: Li Yanli (chief)
Final Judge: Zhang Quanquan (Chief)
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