Under the general trend of high-quality and high-end consumption, whether it is young people, social elites, corporate executives and other high-net-worth individuals, they are more inclined to "move" the theater home and enjoy a high-quality private giant screen viewing experience. Therefore,As a leading new experience of high-end movie viewing"New species"New species"——Laser TV,It has become their first choice。 According to the "2023 White Paper on China's Intelligent Manufacturing 3C Home Appliance Industry" jointly released by GfK and Giant Computing, laser TV has become one of the "four innovative categories" of the year. According to other data, in the first half of 2023, the number of notes related to laser TV on the Xiaohongshu platform increased by more than 100% year-on-year, and on the Douyin e-commerce platform, the GMV of laser display products increased by more than 200% year-on-year.
So,How should the brand help consumers easily build an IMAX home theater?Recently,Hisense laser TV gave the answer。 1month15day-2month14day,Hisense laser TV joins hands with Xiaohongshu"Life Home Club"IP,Jointly launched#Home theater inspiration library#topic,Received@文韬Stefan and@李小cold不cold and other well-known bloggers responded,Let's explore"Show"Home theater inspiration,Convey exquisite and trendy、Quality style of life。
How to smoothly transport the large screen to your home and install it is the first step in creating a home theater, and it is also a key step that affects the user experience. Following @文韬Stefan's Vlog, we witnessed his friend successfully bring home the home theater in just 40 minutes. The key behind this lies in the unique design of Hisense's foldable laser TV. The TV's screen frame can be folded and the screen diaphragm can be curled, making it easy to access all kinds of elevators without having to break doors and windows. Whether it is an old community with narrow corridors or a high-rise residential with limited elevator space, the 100-inch giant screen can easily "enter the house without worry", so that small families can also enjoy the large-screen viewing experience without pressure.
Open Xiaohongshu,Search#Home Theater Inspiration Library#Topic,You can also see many bloggers sharing their home theaters built with Hisense laser TV。 For example@Uncle ® Neo realized3 meters of happiness in a small apartment with a width of 4 meters, and the scenes in the game world were spread as far as his eyes could see;In the sharing of @李小cold不cold blogger,Hisense laser TV becomes an art mural in seconds,95The owner of the post-mansion took pictures of it as a background wall,As if in an art exhibition。 Through the sharing of these bloggers, we can get a glimpse of the current quality pursuit and trend of people at home, and convey the quality of life of private giant screen viewing to more people.
Under the linkage effect of many well-known bloggers, the topic of #Home Theater Inspiration Library# has aroused great attention and active participation of the little sweet potatoes on the platform as soon as it was launched. Now go to Xiaohongshu to search#Home Theater Inspiration Library#,Click to enter the topicH5,You can view the sharing of little sweet potatoes,Explore more postures of home movie viewing together!At the same time,Complete interactive tasks every day,After making a wish through points,There is also a chance to draw two microphones provided by Hisense laser TV、Home theater gamepads and other welfare prizes~