Under the trend of miniaturization of China's family size and the trend of family-oriented consumption decisions, the number of users of smart large screens, as family entertainment centers, has grown steadily, showing the huge potential of home marketing. Gouzheng Technology released the "Research Report on the Value of Smart Large Screen Home Marketing", which deeply discusses the influence of smart large screen on family consumption decisions, and this research highly reflects the accurate grasp of Youku's smart large screen family marketing plan on the market.
The report shows that since the beginning of 2024, Youku has continued to make efforts on the OTT side, and the monthly active (smart TV + OTT box) has steadily ranked first in on-demand media. Youku OTT relies on high-quality content to gain insight into the user behavior of intelligent large screens, fully release the value of content, especially in the evening and weekends through high-quality content updates to gather high-quality users.
In order to better grasp the value depression of smart large-screen home marketing, YoukuOTT has innovatively launched smart large-screen family marketing resources to help advertisers seize the highland of family marketing traffic.
(Image source above: Gouzheng Technology)