No Party in Caodong, Chen Chusheng, Second-Hand Rose, Escape Plan, Rejuvenation Pill, Mayuan Poet, Landlord's Cat, Neon Garden, Hailai Amu, Zhao Zhao...... The lineup of the 2024 Texas New Youth Music Festival is still strong and exciting. Based on the transformation of youth, Kelon Air Conditioning has joined hands with the New Youth Music Festival to travel to many cities, accompanying groups of "new youth" to feel the freedom and joy of youth. This year's Texas New Youth Music Festival Kelon Air Conditioning will once again open a special live broadcast on JD.com and once again open a "cloud carnival".
In the current era of informatization and digitalization, how to better communicate with young consumers and convey brand value has become a problem that every enterprise is thinking about. As a well-known home appliance brand in China, Kelon air conditioner has been committed to exploring a new mode of interaction with young consumers. Kelon Air Conditioning has continuously sponsored the New Youth Music Festival, gradually penetrated the target consumer circle, and conducted a unique interaction with young consumers through the JD Live platform, successfully building a new ecology of high-quality content of the brand's JD Live.
As a music IP that is popular among young people, the New Youth Music Festival has always adhered to the concept of youth, freedom and passion, and the cooperation between Kelon Air Conditioning and the New Youth Music Festival is based on the common understanding and pursuit of young culture by both parties. It is reported that this year, Kelon air conditioning will create a "20-second cool" product experience space at the music festival site through the new products of the power-saving treasure series, so as to send coolness to the hot music festival site.
During the music festival, Kelon air conditioner power-saving treasure series will also appear in the brand Jingdong live broadcast room, according to the information released by Kelon air conditioner, the power-saving treasure series not only has a new energy efficiency standard, but also is more energy-saving than the traditional first-class energy efficiency air conditioner. It adopts the advanced ESO high-speed two-way circulation system and refrigerant rapid distribution technology, which can achieve the extremely fast experience of "20 seconds of cooling, 40 seconds of room warming", and at the same time operate with lower power consumption. In addition, in addition to the new level of energy efficiency, the Kelon Power Saving Series also has an AI power saving mode, which can further reduce energy consumption while maintaining indoor comfort through intelligent control technology, saving young consumers on electricity bills.
(The above picture is from Kelon Air Conditioner)
Familiar joy, more benefits, double the pet fans. It is understood that Kelon Air Conditioning has also prepared a number of surprise rights and interests for consumers in the Jingdong live broadcast room. Viewers who place an order to buy air conditioners in the live broadcast room will not only have the opportunity to participate in the carousel lottery and win up to 2024 yuan of JD E card, electric oven, electric kettle and other rich prizes, but also have the opportunity to draw a free order grand prize and enjoy the surprise of zero yuan purchase. In addition, Kelon Air Conditioning has also launched full discount and cashback activities, so that consumers can reap more benefits while shopping.
In recent years, through the cooperation with the New Youth Music Festival, Kelon Air Conditioning has successfully combined the brand image with the young, free and passionate music culture, and enhanced the brand's recognition and favorability in the hearts of young consumers. At the same time, through the interactive marketing method of Jingdong live broadcast platform, Kelon Air Conditioning has also established closer contact with consumers in the promotion and distribution of new products, realizing two-way communication and value co-creation between brands and consumers. From June 1st to 2nd, lock in the Jingdong live broadcast of the Kelon Air Conditioning New Youth Music Festival, and feel the charm of music and the comfort of a cool summer in 20 seconds with Kelon Air Conditioner!