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Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

author:True Dream Digital

Apple has always been a leader in the technology field, but according to the second quarter quarterly report, the global technology giant is facing a lot of challenges, the main C ace product iphone continues to be weak, and its revenue in Greater China fell by 8%, all signs that the era of Apple lying down to make money is over.

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

To be reasonable, the decline of the iphone is related to the return of Huawei and the strong rise of Mi OV, but then again, in terms of core performance, in fact, the iphone 15 series is not inferior to the Snapdragon flagship, and even better than the Huawei Kirin chip that has just returned not long ago.

The main reason is that Apple's successive generations have remained unchanged and coping, basically continuing the iPhone 6 design 10 years ago, including the screen, there is not much breakthrough, the new iPhone still has a wider upper and lower bezels, and it is placed in the mobile phone market with an increasingly high screen-to-body ratio, which is extremely lacking in visual impact.

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

In this regard, domestic manufacturing is obviously more distinctive. For example, the Huawei P series, last year's P60's Rococo White gave each phone a unique texture, and this year's Pura 70 series is equipped with a new triangular camera island design, which has become a visual symbol with great memory points.

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

It is not only domestic mobile phones that win in visual impact, but also domestic TVs. As a family entertainment center,TV should be more visually extreme,Everyone understands that big is justice,But making the screen bigger is not something that every manufacturer can do。 At the time of OLED, the large-screen TV market was monopolized by Sony, Samsung, LG and other international brands, but since TCL began to open up another track, after making efforts in MiniLED, this situation has been reversed.

TCL sits on Huaxing, and through independent research and development and industrial chain layout, it has formed a complete Mini LED ecosystem. Today's Huaxing has 9 panel production lines、5Major module bases,Including the most advanced G11 generation production line in the field of large screens and the 8.5 generation line acquired from Samsung,So now we will find that TCL TV large screen choices are particularly rich,Through the advantages of production lines, large screens can also be achieved at low cost。

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

The most intuitive feeling is,In the past OLED era,65Inch、75Inch is already a large screen for us,But now TCL has been able to do115Inch complete and unspliced large screen,115What is the concept of inch? To put it figuratively, it is equivalent to the size of a standard ping-pong table.

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

In the field of luxury housing,TCL also created163InchX11H MaxTV,With the advantages of Huaxing Optoelectronics in the upstream of supply,It is 20 W cheaper than Samsung TVs of the same size。 There is no harm if there is no comparison,OLEDTV is born with a low yield rate,The disadvantage of high cost of manufacturing large screens,So today,Most of the top sizes of Japanese and South Korean MiniLED TVs that can be mass-produced are still staying75inch、85Inch。

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

TCL's unique size shock has also made more and more people begin to give upOLED, and prefer to choose domestic high-end large-screen TVs. Among them, the mass-produced level98InchHigh-end MiniLED large screen sales,TCL has achieved a far lead,This leading has also affected the large-screen cognitive minds of many foreign people,Like overseas blogger Linus also came to "smuggle"TCL's large screen TV to try it,It can be said that TCL is constantly refreshing people's perception of the visual shock of size。

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

TCL brings not only the visual shock of size, but also the shock of picture quality. A typical example is the flagship-level 98-inchX11H,14112Backlight partition+XDR 6500nitsIt is a top-level existence in the market,The effect is from the animal chase in the documentary to the starry night scene in the movie,X11H can present more details and clearer pictures,There is no dead black and no gray,With a 98-inch large screen,There is an immersive sense of immersion。

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

High parameters are just an appetizer for a visual feast,Control the halo well,It's something that high-end large-screen TVs should do。 To this end, TCL sacrificed a full-link killer move on X11H, equipped with six crystal square coresII, super concentrating microlenses, transient response, two-way16bit, macro OD and A++ butterfly wing star screen, from the source to the picture presentation of full-link light control, now the most headache dark scenes, movie subtitles no longer have virtual shadows, it is perfect to watch Hollywood special effects blockbusters.

Rejecting iphone-style aesthetic fatigue,Domestic TV has a whole wave"Big work"Refresh the visual cognition

Contemporary savvy consumers want to want both wants, excellent configuration is the same, on this basis, there is a strong visual impact to have a soul. Whether it is a mobile phone or a TV,If you want to stand out in the homogeneous market,You must achieve the ultimate in vision,With both large size and stunning picture quality98inchX11H as a visual symbol,I believe that in the future, we can expect more pleasant surprise products in the TV market。

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