"Three-two-one, connect!" "10month16day,Suning Tesco joined hands with Samsung to open a special subsidy live broadcast for color TVs in advance on Double 11。 Liu Jianhong, a well-known host and sports commentator, walked into Suning Tesco stores as an experience officer, selected Samsung large-screen color TVs, and distributed large consumption coupons and super lucky bags through live broadcasts. "Online coupons, offline experience", Suning Tesco co-branded to increase the double 11 replacement subsidy for users to create a convenient replacement experience.
According to the data, more than 55,000 people watched the live broadcast online, with an average of 28 tickets sold per minute, and the amount of tickets sold exceeded 1 million. At the live broadcast site, Liu Jianhong, a famous mouthpiece, incarnated as a "color TV experience officer", and Wang Lingjun, president of Suning Tesco Consumer Electronics Products Division, and Sun Zhitao, vice president of Samsung Electronics' audio-visual business department in Greater China, experienced and bargained prices, bringing double 11 color TV surprise prices to consumers in the live broadcast room. 500 to 5500 yuan 85-inch TV group purchase coupon, 200 to 1200 yuan 75-inch TV group purchase coupon, 100 to 200 yuan Samsung brand general coupon...... As soon as the group purchase coupon was launched, it was empty in seconds, and netizens in the live broadcast room shouted to replenish the stock in the air.
"After receiving coupons in the live broadcast room, consumers can go to the nearby Suning Tesco offline store to buy their favorite home appliances and verify the coupons." According to the relevant person in charge of Suning Tesco's live broadcast, "the coupons received by the live broadcast and the store's double 11 preferential activities can be superimposed, such as trade-in, set purchase subsidies, pre-deposit discounts, etc., hoping to reach and serve more users through online live broadcast coupon collection + offline in-store purchase, and create a dual-line linkage, rich and diverse scene experience." ”
With the channel advantage of "localization + scenario-based + one-stop", Suning Tesco has become an important channel for Samsung's mid-to-high-end products to enter the Chinese market. In the first half of the year, a number of Samsung's new products debuted on Suning Tesco, covering TVs, refrigerators, mobile phones and other categories. The data shows that art TV, OLED TV, 8K ultra-high-definition TV, 7400 flat embedded refrigerator, Bespoke refrigerator, clothing care machine, folding screen mobile phone and other high-end products have achieved rapid growth in Suning Tesco. Among them, Samsung's 98-inch TV increased by more than three times, and the clothing care machine increased by 189% year-on-year.
It is reported that this year's Suning Tesco Double 11 focuses on "10,000 stores make up for it, more than 5% off", on the basis of fully undertaking the government's 20% subsidy for trade-in, the joint brand factory will increase resource investment, during which more than 100 live broadcasts will be carried out and millions of red envelopes will be distributed. Including super BOSS live broadcast welfare night, CCTV new quality home appliances and other special live broadcasts, to create a live broadcast matrix of presidents, stores, and talents, in the form of "online coupons, offline experience", live broadcast delivery, short video planting, etc., so that consumers can enjoy entertainment at the same time, they can also find more high-quality and good things, and activate the consumption vitality of new quality home appliances.