On May 19, IOC President Thomas Bach visited the Shanghai International Media Port of China Central Radio and Television, and together with Shen Haixiong, Deputy Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television, he awarded the Paris Olympic Games broadcast team of the main station, released the logo of the Olympic Games report of the main station, and launched the broadcast of the Paris Olympic Games column "Sports Morning News" of the main station. IOC Vice President Huang Simian, IOC members Yu Zaiqing, Li Lingwei and Zhang Hong, and members of the Editorial Board of the General Station Xue Jijun, Jiang Wenbo and Peng Jianming attended the event.
△ Shen Haixiong, Deputy Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television
In his speech, Shen Haixiong said that not long ago, during President Xi Jinping's visit to France at the invitation of the People's Republic of China, he and President Macron exchanged Olympic torches and reached a series of consensus on the Paris Olympic Games, especially the proposal of a global ceasefire and cessation of hostilities during the Olympic Games put forward by the two heads of state, which aroused strong resonance and further confirmed the practical significance of the Olympic spirit of "more unity".
Shen Haixiong said that as the world's largest comprehensive international media carrier, China Central Radio and Television will go all out to fulfill its responsibilities as the main broadcaster of the Paris Olympics and the rights-holding broadcaster of all media. Yesterday, the 8K ultra-high-definition broadcast truck of the main station has departed from Beijing, will depart from Ningbo Zhoushan Port, and arrive in Paris, France in late July. This is the world's first broadcast of the Olympic Games in 8K ultra-high definition. Previously, 10 standard containers of 1,256 pieces of broadcast and reporting equipment have been shipped from Ningbo Zhoushan Port to Le Havre Port in France. The station is willing to work with the IOC to continue to deepen cooperation in accelerating technological innovation and developing e-sports events. The main station is ready for the Paris Olympic Games, and we will send a strong broadcast team to present the wonderful Olympic events with world-class event production and broadcast standards, and bring more surprises to global audiences.
△ IOC President Thomas Bach
In his speech, Bach said that he was very happy to get together with old friends from China Central Radio and Television at the Shanghai International Media Port and feel everyone's enthusiasm for the Olympic movement. The international leading sports communication strength of the main station has made great contributions to the promotion of the Olympic spirit.
Bach pointed out that he is glad to see that the development of the main station's technology has brought a new way of presenting the broadcast coverage of the Olympic Games, and looks forward to the application of artificial intelligence and immersive audio technology to bring a new Olympic viewing experience to the audience. In the future, the IOC will continue to deepen cooperation with the main station in the fields of e-sports and artificial intelligence, and it is believed that the development of new technologies represented by artificial intelligence will bring new changes to the Olympic movement. He emphasized that he once again congratulated the main station on its world-leading reporting level, and looked forward to the cooperation between our two sides in the future, which can be faster, higher, stronger and more united! I believe that with our excellent cooperation history and experience and the world-class sports communication strength of the main station, we will definitely create another great achievement in Olympic communication and make greater contributions to the promotion of the Olympic spirit!
△ Bach and Shen Haixiong jointly awarded the medal to the representatives of the Paris Olympic Games broadcast team of the main station
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△ The main station reports on the preparations for the Paris Olympic Games
Representatives of the international public signal production, broadcast and technical support teams of the main station respectively introduced the preparations of the teams covering the Paris Olympic Games at the event site. Bach and Shen Haixiong jointly awarded the plaques to the representatives of the broadcast report, technical support, table tennis public signal production, badminton public signal production, gymnastics public signal production, and rock climbing public signal production team.
△ Bach and Shen Haixiong jointly released the logo of China Central Radio and Television for the Paris Olympic Games
△ China Central Radio and Television Station Paris Olympics report logo
At the event, the China Central Radio and Television Station Paris Olympics report logo was released. Combined with the characteristics of the Paris Olympic Games, the logo of the main station, the Olympic rings, the Eiffel Tower, a landmark building in Paris, and Chinese characters are artistically integrated. This is the first time in the history of the main station to use the joint artistic reporting logo of CMG and the Olympic rings, marking a new level of cooperation between the main station and the International Olympic Committee.
△ Bach and Shen Haixiong jointly launched the "Sports Morning Post" column
△ "Sports Morning News" column poster
From May 20, from 7 a.m. to 9 a.m. every day, it will be broadcast live on CCTV Sports Channel, CCTV Sports Client, CCTV, Cloud Listening Client and other platforms to introduce the Olympic preparations and event-related information to the audience.
According to reports, as the main broadcaster and the international media that have won the most bids for the Paris Olympic Games broadcast project, China Central Radio and Television will broadcast the Paris Olympics broadcast report scale in history, through channels, frequencies and new media clients broadcast and distribute more than 11,000 hours of high-quality event signals, and for the first time abroad to achieve full 4K/8K ultra-high-definition broadcast production. The main station will be responsible for the production of international public signals for the four major events of gymnastics, table tennis, badminton and rock climbing, with a live broadcast duration of more than 400 hours.
△ Bach and Shen Haixiong jointly unveiled the art exhibition "From Beijing to Paris: Chinese Artists' Olympic Tour".
On the same day, the art exhibition "From Beijing to Paris - Chinese Artists' Olympic Tour" opened at Shanghai International Media Port. Bach and Shen Haixiong jointly inaugurated the art exhibition.
The exhibition consists of two parts, "Encountering the Olympic Games" and "Walking with Art", featuring 68 artworks by 62 well-known Chinese artists and 11 treasures from the collection of the Shanghai Sports Museum. Previously, the "From Beijing to Paris - Sino-French Artists Olympic Tour" Chinese Art Exhibition was successfully held in Paris, France, and received enthusiastic responses, and this exhibition is one of its series of cultural and sports exchange activities.
Xu Bin, Director of the Shanghai Municipal Sports Bureau, Xia Yujing, Secretary of the Party Leadership Group and Full-time Vice Chairman of the Shanghai Federation of Literary and Art Circles, Fan Yang, winner of the Coubertin Medal and Deputy Director of the Chinese Painting Art Committee of the China National Academy of Painting, Chen Jialing, representative of the "Shanghai School Artist", Huang Jian, Olympic Art Ambassador of the International Olympic Committee and famous sculptor, as well as heads of relevant departments of the International Olympic Committee, the General Administration of Sports of the People's Republic of China, and China Central Radio and Television, as well as representatives of some creators of the art exhibition attended the event.
(Photo: Zhu Yan, Zhou Yin)
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