"Do you still watch TV?"
"Do you feel that TV is slowly moving away from our lives?"
Recently, the topic of less than 30% of the national TV start-up rate has been pushed to the hot search, causing heated discussions among the majority of netizens.
So why are few people using TVs that were originally in the field of home appliances and have a dominant position?
And the user doesn't like the TV very much, and it has even caused some netizens to abuse......
The TV industry is "self-inflicted"
In the 80s and 90s, TV sets were still the object of everyone's pursuit, and I believe some people still remember the pictures of a family buying a TV set and neighbors coming to watch it together.
There are also memories of writing homework on weekends when I was a child, not wanting to write, and secretly watching TV while my parents were not at home, these are all good memories that TV sets give us.
So why is no one watching TV now?
Some people even say that the TV does not deserve to have a low startup rate?
At first, the TV industry also kept up with the pace of the times, from the disadvantages of hardware facilities to leniency and heavy, upgraded to thin and lightweight, and the software also changed to intelligent networking.
But this is actually all appearances, if you think about it, this may still be a trap dug by TV manufacturers for the audience, they have united various channels, and the appearance is "getting more and more ugly", and they can't wait to go directly to your pocket to get money.
Although advertising may be the main channel of income in the TV industry, the problem of "nesting dolls" charging discourages audiences, and the long and high frequency of advertising seriously affects the audience's viewing experience.
Especially during some prime time, there are frequent ad breaks, and viewers have to interrupt their viewing.
The TV charging model is not transparent,Many viewers reflect a series of advertisements after the start-up,Repeated flashes,If you want to watch a program, you have to pay extra,Often you have to buy a VIPPs when you enter an APP,You need to buy other APP programs,This further reduces the desire to watch。
What's worse in recent years,TV still has the function of live broadcast before,You can see the broadcast of various local stations,But now it's canceled,You need to buy broadband,But after buying,He has the phenomenon of buying broadband TVVIP,This has to make people ask,Can you let the relevant departments manage it。
Optimizing the advertising model, reducing the duration and frequency of advertising, and improving the viewing experience of the audience have become urgent things for the TV industry.
If these are not innovative, then the TV industry will inevitably be abandoned by the times.
The impact of electronics on traditional TVs
Too many advertisements are said to be a serious illness affecting the development of the TV industry, but in the new era, the TV industry not only has to face a run on its peers, but also has to endure cross-industry bullying.
Zhengyin's sentence: "It may not be your peers who beat you, but it may be cross-border." ”
With the popularization of the Internet and the popularity of smart phones, more and more users choose to obtain information and entertainment content through mobile devices such as mobile phones and tablets.
These devices are not only portable, but also have rapid content updates and strong interactivity, which greatly meets the needs of users for personalization and immediacy.
Then there is the rise of streaming media platforms, which have further diverted TV audiences, such as iQiyi, Tencent Video, Youku and other video platforms, providing a large number of film and television dramas, variety shows and documentaries, etc., users can freely choose to watch according to their interests and time.
This kind of anytime, anywhere, on-demand viewing has greatly weakened the appeal of traditional TV programs.
There is also the complexity of the operation of smart TVs is also an important factor affecting the boot rate of TVs,Although smart TVs have Internet access functions and rich applications,But its operation interface and user experience are often not as friendly as mobile devices。 Some elderly users and unskilled users often feel confused and inconvenient during the use process, and finally choose to give up using the TV.
In the face of such a grim situation, if the traditional TV industry wants to gain a firm foothold in the fierce market competition, it must undergo profound transformation and change.
TV manufacturers and content providers should work together to optimize the operation interface, improve the response speed of the system, and reduce the difficulties encountered by users in the process of use.
Such continuous innovation and development can rejuvenate the TV industry.
Netizen comments
Netizens still generally reflect that the advertising time of current TV programs is too long and too frequent, which seriously affects the viewing experience.
Especially in some popular programs or prime time, advertisements are frequently inserted, so that viewers have to frequently switch channels or choose other entertainment methods.
Many netizens mentioned that not only do you need to pay a viewing fee to watch TV, but also many programs need to buy additional members to watch them.
This "matryoshka" charging model has made many viewers feel dissatisfied, especially for those who don't watch TV often or just want to watch a specific program.
However, some netizens believe that TVs still have advantages in terms of screen size, picture quality and sound effects, especially in home entertainment and watching big sports events.
In addition, with the continuous progress of technology and the continuous innovation of the TV industry, the future of TVs may show more diversified, immersive and intelligent characteristics in appearance, meeting the multi-level needs of consumers.
epilogue
Finally, I hope that the TV industry can step up the pace of innovation and optimization, so that we can feel the happiness of childhood again.
Reference Sources:
[1] Official media: China.com "Members are helpless to see everything!" The TV boot rate has dropped to less than 30%, causing heated discussions" 2024.05.22
However, in order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
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