China's color TV market is facing an "ice-breaking inflection point": in 2021, the retail scale of China's color TV market fell to the lowest in nearly 12 years, but under the downturn, large-size color TV shipments are still rising against the trend. According to the data of Aowei Cloud Network, the retail sales volume of products of 65 inches and above increased by 9.5 percentage points year-on-year, accounting for 34.5%.
The consumption size of large-screen color TV has leapt from 60+, 70+ to 80+, 90+ giant screens, bringing new opportunities to color TV companies, and Chinese and foreign giants such as Hisense, Samsung, and Sony have rapidly laid out in the large-screen market. Recently, Hisense once again released its second 98-inch giant screen TV, which is also the industry's first ULED XDR large-screen TV, which has achieved all-round technology leadership in brightness, contrast, color gamut, memory, etc., and opened a key year for accelerating the popularity of 9-inch giant screen TV with differentiated technological innovation.
It is worth noting that from the past few years by the super 100-inch laser TV to take the lead in the first battle of giant screen TV, and now Hisense Video has once again detonated the popularity of 98-inch ULED XDR giant screen TV, it can be seen that in the trend of diversification of consumer demand, Hisense has achieved the "adjustable mouth" of user demand in the giant screen TV market with diversified display technology, thus further consolidating the leader position of giant screen TV.
What exactly do you buy for a giant screen TV? Hisense multi-dimensional to meet the needs
What does giant-screen TV mean for different consumers? For users who love to watch movies, it is a super-large screen theater; for people who like sports, it is an immersive arena feeling; for game lovers, it is a game field with a broader field of vision... How can a product meet multi-faceted needs? Hisense's 98-inch ULED XDR TV new product gives its own answer.
In terms of picture quality, Hisense has upgraded again on the consistent color advantages of ULED TVs, comprehensively improving brightness and contrast, and achieving film-level wide color gamut and professional color accuracy. At the same time, it is equipped with Xinxin U+ super quality chip and MEMC technology to form a complete set of picture quality solutions, which can easily control high-speed motion screens and game screens. In terms of sound quality, the new product is also equipped with WAVES Master Sound, while equipped with a 2.1-channel ultra-subwoofer to create a shocking, surround immersive soundstage. In addition, with the blessing of large memory, intelligence, conference mode and other advantages, groups with different needs can find their own "favorites" on the 98-inch ULED XDR TV.
At present, the competition in the color TV industry has gone through a one-dimensional contest relying solely on display technology, but due to the diversification and segmentation of consumer demand, it has turned to a comprehensive experience and scenario-based demand to meet the transformation. For large-screen TVs, it is also necessary to work the upgrading of multi-level experiences such as sound and picture quality, health, and sceneization.
All-round layout of the large screen market: LIQUID crystal, laser joint force
It must be seen that the current giant screen TV brands on the market have long been divided into two camps: one is for the market to occupy, as long as the display screen size is enough, the main selling point is that the screen is large, the price is low, and it will also hype some technical terms and concepts to fool users; the other is from the perspective of user multi-dimensional experience, focusing on product performance improvement such as sound and picture quality, and making differentiated products steadily, aiming to truly subvert the use experience.
As a representative enterprise of another camp, Hisense TV is truly based on the innovative chassis of sound and picture quality technology, accelerating the embrace of market changes and user needs, not only completing the innovation of multi-display technology to meet the diversified development of giant screen TV, but also continuously promoting multi-dimensional innovation iteration of product appearance, function and interaction based on the diverse needs of users.
In the field of laser TV, Hisense is far ahead in global laser TV shipments, and in large-size laser TVs including 100 inches and above, it is a three-color laser innovation that constantly refreshes the global order record. According to the statistics of the first ten weeks of this year (January 1 to March 6) released by Aowei Cloud Network, Hisense 65-inch, 75-inch U7G and U7G-PRO and 65A6G a total of 5 products on the top 10 weeks of sales product best-seller list TOP10, 85-inch U7G and U7G-PRO entered the top 20 of the best-seller list. Hisense U7 series products have become the star products since the beginning of the year.
With the multi-pronged approach of display technology such as LIQUID crystal and laser in the field of large-screen color TV, Hisense aims at the goal of different users to "adjust the mouth" of large-screen color TV, which is promoting giant screen TV to accelerate into more families, and thus brewing a storm of home video quality upgrade.