People's lives are much better now than before, and home appliances that were previously luxury goods are now available in every home. These home appliances are all branded, what is the most impressive home appliance brand? It should be the most well-known Haier and Gree now.
But the mainland's home appliance brands are certainly not only so many, when the home appliance industry just began to develop, there will certainly be a lot of entrepreneurial people into this industry, so there will be a lot of home appliances on the market, the competition of these home appliances products must be more fierce, a home appliance brand in the mainland in the beginning beat the Japanese color TV, in that period occupied the domestic market, became the pride of our nation, but now why not often appear around people?
▲Home appliances
Changhong
This home appliance brand is Changhong, and many people should have heard of the name of this brand. Changhong TV was founded earlier than other home appliances, so he occupied the market early, and later home appliance brands wanted to survive in the market and could only improve themselves and expand their competitiveness. When did Changhong TV start to decline?
▲Changhong
In fact, in 2009, Changhong began to decline, and its operating profits every month declined, gradually worse than before. In addition, his competitiveness in the market is not as good as before, and his share in the market is gradually decreasing. Although the profit has decreased, but the home appliance can continue to operate, as long as you know why this is the reason, and correct, then Changhong TV will definitely have a good market, once again become the mainland's national pride. However, the leadership of the Changhong brand did not do this, and in 2020, Changhong home appliances cannot rise again.
▲Changhong air conditioner
Promotion Wars
People are buying the appliances they need when they are engaged in promotional activities, because doing so helps themselves to save a lot of money, and each brand will also carry out a large number of promotions to make their sales continue to rise. And Changhong home appliances are the same, but his riot operation makes consumers very angry, the brand's water bottle in the market price is cheaper than other homes, Changhong believes that no one buys, but found that the order of this commodity has 200,000 singles, the number of sales is relatively large, Changhong brand will also lose some money, so let consumers cancel orders, Changhong's behavior is very inappropriate, although it has entered people's vision again, but because of this incident to people left a bad impression.
▲Company
The real reason for the decline of Changhong
Changhong as a home appliance company is the most important is the quality of the product, Changhong in the development of the beginning of their own business, no longer only focus on home appliances, he entered several areas, in such a situation the company can not spend their time on an industry, which led to every industry involved in the operation is not good, Changhong also lost a lot of money. The company is not so focused on home appliances, does not pay attention to the development of its own products, and does not know the development of other home appliance industries, until other companies develop he knows how outrageous it is when it is wrong.
▲Store
summary
Changhong home appliances at the peak of development has surpassed Japan's home appliances, become the pride of the nation, the mainland people are also very happy to be able to use this product, but because he is not focused on his own development has led to today's results.