On April 15, the 131st Spring Canton Fair opened online, and Changhong made a stunning appearance with a full range of products such as 5G ecological complete sets of home appliances and M8 series TVs, Eva model air conditioners, Space Pro refrigerators and washing machines.
In the past year, Changhong's overseas home appliance business sales increased by 10% year-on-year, and its brand business increased by more than 20% year-on-year, which is one of the representative enterprises representing the rapid expansion of China's home appliance enterprises in overseas markets. This year, Changhong gave full play to its advantages in the Internet of Things, AI, big data and 5G, and took the lead in applying it to product development and manufacturing, leading the technology trend and improving the user experience. The author has sorted out the "seven highlights" of Changhong at this Canton Fair, which is convenient for you to visit the "Cloud Exhibition":
Highlight 1: The buyer's scene experience is more abundant.
As a well-known brand, buyers are full of expectations for the product innovation of Changhong technology iteration, which has aroused the high attention of channel providers.
In order to better display Changhong's full range of new products to buyers around the world, this Canton Fair, Changhong further enriched the online platform function, the level of digital marketing has been greatly improved, and set up online new product launches, VR exhibition halls, virtual pavilions, online live broadcasts and other columns, so that buyers can see more product details in multiple dimensions. The online booth will display, promote, supply docking, online negotiation, etc. 24 hours a day, effectively breaking through the time and geographical restrictions, allowing buyers to visit the exhibition hall and experience products and services.
Highlight 2: Digital transformation highlights the advantages of intelligent manufacturing.
In recent years, Changhong has accelerated the implementation of digital transformation for the Internet of Things, while continuing to strengthen mature industries such as smart home appliances, it has accelerated its layout in emerging industries such as new energy, semiconductors, and computing and storage based on its own industrial layout, technical capabilities and other advantages, as well as policy guidance such as national "new infrastructure".
From the perspective of digital achievements, this Canton Fair is a collective display of Changhong's digital phased achievements in the smart home appliance business, and the 5G ecological complete sets of home appliances and M8 series TVs, Eva model air conditioners, Space Pro refrigerators and washing machines and other full range of products are all exhibited.
This year, Changhong gave full play to its advantages in the Internet of Things, AI, big data and 5G, and took the lead in applying it to product development and manufacturing, leading the technology trend and improving the user experience.
Watch point three: Smart TV performance outstanding.
Since the development of the global color TV industry, Changhong has always been the leader and promoter of the industry. Changhong has a profound foundation and conditions in color TV technology innovation. At the meeting, Changhong M8 series smart TV is equipped with the latest generation of 4K multi-core smart chips, which can support 5G WiFi and Bluetooth 5.0, and is equipped with MEMC function, HDR10+, Dolby Vision and other advanced HDR technologies, combined with QLED quantum dot technology to enhance picture quality color performance, bringing users a better film and television viewing experience. It has excellent performance in sound processing, design, etc.
Watch point four: offline voice control air conditioning leads the industry
In terms of air conditioning technology innovation, Changhong's offline voice control technology leads the industry. Changhong launched the world's first multilingual offline voice control air conditioner Eva model at this Canton Fair. The product adopts offline voice control technology, with 8 interactive languages (English, French, German, Italian, Spanish, Portuguese, Arabic, Russian, etc.), and the wake-up rate of wake-up words in home scenes exceeds 95%, achieving an interactive experience of "open-end".
True technological innovation must be people-oriented and able to create consumer demand. Air conditioning is no longer a simple industrial product, in the home more emphasis on the sense of design and the adaptability of the overall home. Changhong offline voice air conditioner subverts the tradition in terms of panel design, creating a unique 3D metal brushed texture with ultra-high-tech display, making the air conditioner a furniture artwork.
Highlight 5: Hand-held ice washing world's top comprehensive thin technology.
In terms of innovation in the ice washing industry, Changhong has significantly accelerated in recent years. At this Canton Fair, Meiling Space Pro refrigerator and washing machine with the world's top comprehensive thin technology were officially unveiled.
In terms of design, the overall body thickness of space Pro refrigerators is reduced by 11% compared with ordinary refrigerator products; in terms of capacity, the effective volume is increased by 20%, the footprint is reduced by 38%, and the effective 1cm is freely embedded; in terms of preservation technology, the refrigerator water molecules activate the freshness preservation technology after the comprehensive upgrade, effectively activate the food cell preservation state, and better extend the food storage time.
The Space pro washing machine is more than 100mm thinner than ordinary products on the market, plus the stable design of the patented technology inclined barrel of Meiling, with a large inner cylinder diameter, which makes the laundry cleaner and cleaner on the basis of more water saving.
Watch point six: overseas performance increased by 10% year-on-year, tv is the highlight.
Although 2021 is still affected by the epidemic, maritime crisis, exchange rate risk, rising material costs and other factors, the overall performance of Changhong Overseas has reached a new high.
Changhong's overseas home appliance business in 2021 sales revenue increased by more than 10% year-on-year, and the brand business increased by more than 20% year-on-year. Among them, the performance of the TV industry is particularly eye-catching, creating a number of 1 billion regional markets, and the ice washing industry and the air-conditioning industry have also greatly improved in channel expansion and intelligent manufacturing.
Highlight seven: the speed of all categories overseas, Changhong CHiQ brand into 20 countries.
In terms of overseas channels, in the face of the continuous fermentation of the global epidemic, Changhong further optimized terminal sales channels and accelerated the construction of overseas channels and the layout of global e-commerce with online and offline two-wheel drive.
In 2021, Changhong CHiQ brand has entered more than 20 countries around the world, more than 40 e-commerce platforms, and the product categories are constantly enriched, from TVs, refrigerators, air conditioners to washing machines, monitors, sweepers, batteries, etc., and the competitiveness of products continues to increase. In 2021, e-commerce sales revenue increased by more than 40% year-on-year, and CHiQ brand TVs and refrigerators have long ranked among the top best-selling products on platforms such as Amazon in Europe, Shopee in Southeast Asia, and Lazada.