JD.com spent eighteen years turning itself into infrastructure, while New Oriental suffered its first loss in the eighteenth year after listing, facing transformation problems. Eighteen years means variables for a brand, it can be stronger, and it can also be a crisis. Obviously, products attached to enterprises will inevitably face more uncertainty.
Dongfeng Honda CR-V, since 2004 began the journey of the Chinese market, with excellent product strength, excellent user reputation, in the past eighteen years, sales volume Has been Longhong. Despite the undercurrents in China's auto market, no matter which generation of Dongfeng Honda CR-V, it has not shown any decline in the slightest, and has so far gained the trust of more than 2.4 million Chinese people. Therefore, its existence has long gone beyond the meaning of a car, but has become the memory of a generation or even several generations, and has become a clear banner in the Chinese car market.
So behind the stability and continuous hot sales, what is the secret of the success of Dongfeng Honda CR-V?
Dare to be the first, based on technology
In 2004, Dongfeng Honda introduced the second generation of CR-V into domestic production, as the pioneer of urban SUVs, it is based on the Civic car with the same platform, while inheriting the car ride comfort gene, but also a good combination of SUV space advantages and high passability, so it has become the first choice for domestic car buyers.
At the same time, the Dongfeng Honda CR-V also has a very prominent label "fuel economy", which comes from its most advanced i-VTEC engine at that time, which uses variable valve timing/lift technology to effectively improve the fuel economy of the vehicle. So since then, the image of Dongfeng Honda CR-V as fuel-saving and easy to open has begun to penetrate the hearts of the people.
Today, the fuel version of Dongfeng Honda's fifth-generation CR-V model has been fully equipped with 1.5T "Earth Dream" turbocharging starter, which integrates the three leading technologies of "intake and exhaust double VTC", "direct injection in the cylinder" and "high response turbocharging", so as to achieve lower fuel consumption (6.4L/100km) at the same time, compared with the naturally aspirated engine previously equipped, it can also give users a more surging power performance experience of turbocharged engines.
And looking at the compact SUV segment, in addition to the Dongfeng Honda CR-V, there are few Japanese competitors equipped with turbocharged engines, even compared with the German, American and other turbocharged engines of the same class, this 1.5T "Earth Dream" turbocharged engine maximum power of 142kW, peak torque of 243N·m, is also called one of the best, can provide abundant power output during daily driving, with CVT gearbox, It is also excellent in acceleration response and driving smoothness.
Insight into changes, grasp the pulse of the car market
Based on technology in the car market, the evolution of the Dongfeng Honda CR-V family has never stopped, watching the new energy revolution sweep the global car market, at the beginning of the fifth generation cr-V debut in 2017, Dongfeng Honda also launched a CR-V sharp hybrid model equipped with i-MMD dual-motor hybrid system, which is not only the first "electric shock" of the CR-V family, but also the first joint venture compact SUV equipped with a hybrid system in the domestic market segment.
Specifically, the third-generation i-MMD hybrid system equipped with the current Dongfeng Honda CR-V hybrid model is composed of a 2.0L Atkinson cycle engine, dual motors and lithium batteries, and the system has a comprehensive power of 215 horses, which has the leading power performance of the same level and the comprehensive fuel consumption is as low as 4.9L/100km.
Compared with the fuel version of the model, Dongfeng Honda CR-V sharp hybrid not only has a more sufficient power reserve, but also because of the combination of this 2.0L naturally aspirated engine and motor, so in the starting, low-speed driving range and frequent follow-up and other scenarios, the speed is lighter and smoother; and in the case of high-speed overtaking and other scenarios that require large torque, this i-MMD hybrid system can also make the engine and motor output efficiently at the same time, so as to achieve the effect of doubling the results with half the effort.
At the beginning of 2021, Dongfeng Honda CR-V Rui Hybrid e+ turned out to be a SPORT Hybrid e+ plug-and-mix system, which can achieve a pure electric endurance of 85km under NEDC conditions, while the comprehensive fuel consumption of 100 km is as low as 1.3L. This also means that if the commuting radius of consumers does not exceed 40km, then this Dongfeng Honda CR-V Sharp Hybrid e+ can fully achieve a car experience comparable to pure trams, enjoying ultra-low car costs, while also avoiding the mileage anxiety caused by trams. In addition, the Dongfeng Honda CR-V Rui Hybrid e+ that can be on the "green card" is also a blessing for consumers in limited-license cities.
From the initial single fuel model, to the expansion of hybrid models in 2017, and then to the plug-in hybrid model launched in 2021, Dongfeng Honda CR-V has also become the industry's first urban SUV covering the three power systems of "fuel, hybrid and plug-and-mix".
At the same time, it is not difficult to see that the Dongfeng Honda CR-V family has insisted on bringing users the most economical and worry-free travel mode and car experience from beginning to end.
Excellent reputation, achievement of industry benchmark
For many years on the market, Dongfeng Honda CR-V has gained a reputation in the domestic auto market with excellent product performance, stable and reliable quality, and has won the favor of thousands of users, and these have also directly laid the cr-V family's high retention rate performance in the automotive market.
According to the 2021 China Automobile Retention Rate Research Report released by J.D. Power Jundi, Dongfeng Honda CR-V won the first place in the retention rate of compact SUVs with a three-year retention rate of 62.9%. Of course, this is not the first time that it has become the most valuable model in its class, and for the Dongfeng Honda CR-V with such excellent results, everyone also thinks that it is reasonable.
After all, since Dongfeng Honda CR-V entered China, it has won a number of auto awards at home and abroad, becoming the first five-star + model in the history of C-NCAP in 2007; becoming the only Japanese car in China to be awarded the C-NCAP annual safety car in 2019; in 2020, CCTV Finance's "2020 China Automobile Storm Festival" Annual Best SUV Award; and Ward Top Ten Engines and other technical awards... These also show that the quality of CR-V has always been trustworthy, thus fermenting the user reputation of "enough peace of mind", and its industry benchmark is worthy of the name.
Write at the end
Eighteen years into China, Dongfeng Honda CR-V family to the outside world handed over a near-perfect report card, as to why it is said to be a "nearly perfect report card", one is its accurate insight into user needs, Dongfeng Honda CR-V family "fuel saving, money saving, worry-free" image has been deeply rooted in the hearts of the people; second, it is constantly self-innovation, is the industry's first urban SUV covering three major power systems. But Dongfeng Honda CR-V has not stopped moving forward, but continues to write new legends, so the myth of the car market belonging to Dongfeng Honda CR-V continues.