SUV models in the Chinese market because of the driving comfort, wide field of vision, good passability and other advantages occupy half of the entire car market, the market share reached 45.7%. Since the mention of SUVs, we have to mention a car, that is, Dongfeng Honda CR-V. It is no exaggeration to say that 17 years ago, it was precisely because Dongfeng Honda CR-V, with its unique product positioning and driving experience, opened up the segment of china's auto market urban SUVs, and this field has also become the fastest growing and highest growth market in the entire auto market. Pioneer Dongfeng Honda CR-V has also created unlimited possibilities for Chinese urban SUVs, winning the recognition and trust of the Chinese market and users in multiple dimensions such as word of mouth, sales, quality and performance.
Dongfeng Honda CR-V in addition to deep understanding of the Chinese market car demand, seize the opportunity, to bring consumers the most suitable products, it also has other magic, can harvest nearly 2.4 million car owners in 17 years. With these questions in mind, the editor of the ring car came to the Dongfeng Honda CR-V to take a look at it.
Phenomenon: Buying a compact SUV, people can't get around the Dongfeng Honda CR-V
Although SUV is popular, but the market related models are also numerous, take the Dongfeng Honda CR-V in the compact SUV field as an example, whether it is an independent brand or a joint venture brand, they all spend a lot of manpower, material resources, financial resources to launch their own products, each model has a high competitive strength, can be described as a group of heroes, it is difficult to distinguish between the high. However, the editor of the ring car found that no matter what generation of consumers are ready to buy a compact SUV, the Dongfeng Honda CR-V is a model that everyone cannot avoid.
As long as there are people around you who have purchased a compact SUV, you can know that basically everyone has been to dongfeng Honda's 4S store to see CR-V. If you ask a car-savvy friend how to choose a car and how to choose an SUV, as long as the Dongfeng Honda CR-V is mentioned in the joint venture compact SUV, it will often get affirmation. It can be seen that Dongfeng Honda CR-V has a fairly high mass base and consumer reputation in compact SUVs. This has become a CR-V phenomenon in SUVs.
Essence: high quality and high performance, is the basis of consumer word of mouth
The Ninth Floor Platform begins with the accumulation of soil, and the Dongfeng Honda CR-V's ability to have such a high mass base begins with its performance in terms of vehicle quality. We take the new generation of Dongfeng Honda CR-V as an example, which won the first five-star + SUV model in the history of C-NCAP in 2007, the first crash score in 2012/2017, the safety car in 2019, the IIHS 2017/2020 TOP SAFETY PICK, and the first place in the IQS 2008/2009/2011/2016 SUV category. Passing these different types of safety tests is enough to prove that Dongfeng Honda CR-V has a continuous and stable high-quality performance in safety, all in order to ensure the safety of users.
The high quality of Dongfeng Honda CR-V is also reflected in its excellent reliability. According to the statistics of the number of 100 vehicle failures in each model in the industry, Dongfeng Honda CR-V can get a relatively excellent ranking by virtue of its much lower level than that of the same class of models. The data will not lie, the lower failure rate means that users can save a lot of worry, but also save maintenance costs, for Dongfeng Honda CR-V owners, such reliability can naturally be trusted, recognized and loved.
In addition, the new generation of Dongfeng Honda CR-V also has a very prominent performance in product performance. In terms of power, it provides three power options of fuel, HEV and PHEV, of which the 1.5T fuel version of the model has a maximum power of 142kW, and most of the same level of 1.5T engines have greater output power and torque, and can provide the power output of comparable performance cars in the process of daily driving, whether it is response speed or power reserve, it is called "abundant".
The comprehensive power of the 2.0L hybrid version of the model system is 158kW, which not only has the characteristics of sufficient power reserves, sensitive response and fuel saving, but also has the characteristics of speeding up and lightening in scenarios such as low-speed starting and urban follow-up because of the addition of motors. In scenarios such as high-speed overtaking and steep hill climbing, its hybrid system can make the motor and engine work at the same time when large power output is needed, realizing the power performance of 1+1>2, providing users with a very high-quality driving experience.
In terms of technology, the new generation of Dongfeng Honda CR-V is not only equipped with a feature-rich intelligent car-machine system, which can meet the tasks of multimedia and navigation in the network environment. In intelligent driving, it is also equipped with a more complete system, such as its full-speed adaptive cruise function, which can automatically complete lane keeping, car following, braking, road traffic sign recognition and other functions according to the surrounding environment of the vehicle, which greatly reduces people's driving intensity. Another example is its automatic parking entry system, which can help "parking difficulties" to complete the parking and driving out of the drill parking space, not only making driving easier, but also further improving the safety of driving.
In addition, the new generation of Dongfeng Honda CR-V also has a further improvement in space, its 4621/1855/1689 (1679) mm of length, width and height and 2660 (2661) mm wheelbase, so that the car has a large space "bottom", in addition, Dongfeng Honda CR-V is through the magic space design concept, so that the ride experience in the car to achieve the effect of comparable to the medium-sized SUV. When the front row is adjusted to a comfortable position, the rear row is fully loaded, and the passengers still have a considerable amount of horizontal, vertical and head space. And its rear seats can be completely flat, the vehicle can instantly transform into a "van cargo", and the transportation of large materials can also be carried at hand.
The result: the market recognition is bursting, and the retention rate is even more amazing
If you have ever visited the second-hand car market, you will find that these second-hand car dealers like to collect Dongfeng Honda CR-V, but also prefer to sell Dongfeng Honda CR-V, that is, they can sell it quickly. The fast speed of the transfer means that people have a high degree of recognition of Dongfeng Honda CR-V, which is the positive impact of Dongfeng Honda CR-V's product strength. And because of the excellent performance of Dongfeng Honda CR-V, low fuel consumption, strong reliability and other characteristics, it also determines that people do not need to focus on renovation, maintenance can be used normally and the cost of use is low, further enhance its own value, this value is reflected in the price of second-hand cars, naturally it is the word "firm". Therefore, the editor of the ring car found that the Dongfeng Honda CR-V also has a valuable killer - the vehicle retention rate is very high, which needs to be driven out with quality and performance.
Of course, Dongfeng Honda CR-V on the performance of the retention rate, is also recognized by the industry authorities, Dongfeng Honda CR-V for many years to win the First Place in the SUV category of China Passenger Car Retention Rate Research Report; "China Automobile Retention Rate Report" SUV Retention Rate Ranking 1-5 years, Dongfeng Honda CR-V 5 year retention rate ranking is still the first for many years. It turns out that consumers are always wise, and what models are more valuable can be understood very thoroughly by looking at the retention rate.
The reason is that in addition to the support of the above high-quality product performance, it is also because Dongfeng Honda CR-V has always enjoyed a reputation for economical and practical products, and the overall positioning is very much in line with the needs of Chinese families. And its post-maintenance is affordable, the national service network of more than 600 dealers to provide comprehensive services for car owners, the use of "love, fast, accurate, real, sincere" perfect after-sales service concept, practical and worry-free, so that users are extremely assured.
At the same time, Dongfeng Honda CR-V has been selling well for many years, with a large market ownership and wide brand influence, and is well-known among the 2.4 million car owners and users, and finally formed a good market reputation of Dongfeng Honda CR-V and a super high retention rate. To achieve such an achievement, it is by no means that other models can catch up overnight, Dongfeng Honda CR-V is like a benchmark, not only for the compact SUV market to lead the direction of development, but also let people see a high-quality all-round good car should look like.
Write at the end:
Understanding what consumers need, understanding what the market needs, Dongfeng Honda CR-V has been catching up in the SUV market and has never been surpassed. Its leading advanced technology, excellent vehicle quality, comfortable driving experience, replacement and evolution with the times, coupled with its high retention rate, all illustrate the absolute comprehensive strength of Dongfeng Honda CR-V in the field of compact SUVs. Market pioneer, leader, creator, Dongfeng Honda CR-V with multi-dimensional NO.1 to meet the expectations of every car owner, if you want to buy a compact SUV, the editor of the ring car highly recommends: Dongfeng Honda CR-V is worth planting grass.