Listing price: 13.98-16.58 million yuan
Competing models: CR-V, X-Gun Honor, Changan CS75 PLUS
Monthly sales forecast: 1500-2000 units
Buyable Index: 70%
If you have 150,000 yuan, do you choose the brand recognition and reliable reputation of the joint venture model, or choose the high configuration and high cost performance of the independent model? This has always been a classic puzzle in the Chinese auto market that cannot give an absolute answer.
Now, Jiangling Ford has given consumers a new answer, both the endorsement of the Ford brand and the cost-effective and cross-level size of its own models. This new model is the third SUV model of the Jiangling Ford passenger car system , Lingrui.
The biggest selling point of Lingrui is that the joint venture car companies generally launch the entry compact SUV and even the small SUV range of 130,000-160,000 yuan, giving a medium-sized SUV size. The body size of Lingrui is 4630mm/1935mm/1706mm, and the wheelbase reaches 2726mm, which is half a turn larger than the CR-V and X-Jun models. It is even said that although Lingrui is a five-seat SUV model of Jiangling Ford, it is 5mm more than the body width of its own three-row Lingyu, which is a real "wide-body SUV".
In terms of design, Lingrui is led by Ford China, using the latest potential energy aesthetic, this front face design is consistent with the newly released fifth-generation Mondeo, and even the taillight design is similar to the design of the three-pillar lamp that pays tribute to Mustang. The car has a dual screen, knob-type gear shift design, and the 12.3-inch central control screen uses the new system of Tencent TAI 4.0.
In terms of powertrain, Lingrui also adopts a newly tuned 1.5T engine, with a maximum power of 125kW and a maximum torque of 260N·m, and the gearbox is Getrag's seven-speed wet dual clutch, which has more advantages in power output and performance performance than the lower level of the collar.
This time, Jiangling Ford released four models, all of which are 1.5T+7DCT assembly, full LED headlights, daytime running lights, six airbags and reversing images, rear reversing radar These safety configurations are available. In terms of comfort and technology configuration, the entry-level version comes standard with keyless entry/start, leather seat + steering wheel, automatic air conditioning, electric main seat adjustment, 6 speakers, and the 12.3-inch large screen and the internet of vehicle system are not differentiated.
However, we still recommend that you choose the platinum-collar type of 143,800 yuan, and the extra 4,000 yuan can provide more auxiliary driving system functions, such as lane departure warning, lane keeping assist, and the most critical AEB pre-collision assist, etc., which are still very helpful for driving. The only regret is that although Jiangling Ford has equipped all the L2 level assisted driving functions, the vehicle only provides fixed speed cruise, not the ACC adaptive cruise we imagine.
The previous level of configuration will cost an additional 12,000 yuan, and the price of more than 150,000 yuan can be exchanged for 19-inch wheels, L2 driver assistance system, adaptive long-range lighting, and electric trunk. In terms of comfort, this configuration also upgrades the LCD dashboard to 12.3 inches, forming a true dual screen; in addition, there are more in-car mood lights, 8 speakers, and wireless charging of front mobile phones.
In terms of configuration, these configurations are obviously worth 12,000 yuan, but for consumers, the difference between 143,800 yuan to buy a car and 155,800 yuan to buy a car is actually very large, and many people may not be willing to spend more on this price.
Therefore, from the perspective of cost performance, the platinum-necked type is indeed the most cost-effective configuration, and then the entry-level model is followed by the elite-collar type. What's more, Jiangling Ford also provided a 1935 yuan deposit expansion plan, which can be deducted 4630 yuan, which is equivalent to a discount of nearly 2700 yuan, so that the platinum-collar price is close to the 140,000 yuan range.
In general, the Lingrui launched by Jiangling Ford at a price of 150,000 yuan is completely a joint venture model of the same level of Hanging Japanese and German, whether it is body size, chassis configuration or power Chengdu is one or two levels higher. Even compared with the independent model, although the 150,000 yuan Lingrui is slightly more expensive, it has almost erased the gap in size, cost performance and configuration, and the extra part is undertaken by the Ford brand.
For Jiangling Ford, Lingrui is obviously a higher specification than the Lingjie S, and it is also a product that is more oriented to the mainstream market than Lingyu, and this model is aimed at the largest A-class car consumer market in China - although it is a B-class size, but the price is in the A-class - so it also carries the ambition of Jiangling Ford's second development in the passenger car market.
Text| JackieLXX
Figure | network