The order volume of Ford Lingrui in the 20 days of listing quickly exceeded 5,000 vehicles, becoming the most popular product of Jiangling Ford. While the new car is selling hot, it has a greater impact on the territory of its own positioning.
According to the data, the number of insurance vehicles insured in The Ford Territory S in March was only 469 vehicles, down 67.59% year-on-year and 34.13% month-on-month; the cumulative number of insurance vehicles in the first quarter was 3,083 vehicles, down 44.61% year-on-year.
According to the new car traffic insurance data, Jiangling Ford sales in March 2022 were 1,682 units, down 2.1% year-on-year and up 10.01% month-on-month, and sales in the first quarter were 7,063 units, up 10.88% year-on-year. Specifically, Lingyu's sales in March were 670 vehicles, an increase of 1458.14% year-on-year, an increase of 13.75% month-on-month, and sales in the first quarter were 2,927 vehicles, an increase of 6706.98% year-on-year; Lingrui's sales in March were 303 vehicles, an increase of 1415% month-on-month, and sales in the first quarter were 323 vehicles; Road shakers' March sales were 161 vehicles, an increase of 46.36% year-on-year, an increase of 9.52% month-on-month, and sales in the first quarter were 459 vehicles, an increase of 10.87% year-on-year.
Ford's new roadbreaker has been released in overseas markets, and Jiangling Ford is expected to make it domestically within this year. The current road-shaker has a length, width and height of 4892x1862x1837mm, and a wheelbase of 2850mm (wheelbase is the same as Highlander) It is expected that the new generation of models will be comparable overall. After the introduction of the new car in China, the starting price is expected to remain at about 270,000 yuan, and it will compete with models such as the Tank 500 and the Haval H9.