Whether it is an incremental market or a stock market, cars are ultimately consumer goods, and cars, as bulk consumer goods that most people can only choose less, their own advantages in attracting consumers are often reflected in the selling points of large space, strong power, high technology, high value, high quality and so on. Looking at the current popular SUV market, there are not a few products that flaunt "all-round strength", but from the perspective of consumers' use experience, there are very few products that can truly meet all the demands of consumers with "all-round strength".
Just like some SUV models, mingming in order to design the appearance of the "compromise" of the interior space, but because of the parameters of the external size and advertise "medium-sized SUV, large space" and other product keywords; or most of the main "smart seat" models, although the car entertainment configuration is rich, but there is no reasonable UI design and matching hardware configuration, resulting in the final presentation of the effect like chicken ribs "useless food, abandonment of pity", as well as pure electric vehicle models in the endurance of the "reasonable shrinkage". All kinds of consumer dissatisfaction with the product is often because when it is finally delivered to the consumer, many functions are not yet mature as product selling points, resulting in a great discount on the consumer experience. Today's consumers no longer believe too much in the product advantages marked on the official posters of car brands, and are more inclined to comprehensive comparison and personal experience.
However, Jiangling Ford Lingrui, which was previously listed on March 28, has exceeded 5,000 units in total orders so far. In fact, at present, most people still consider fuel vehicles as the first choice before buying a car, but such consumers often tend to be cost-effective, or market reputation has been precipitated automotive products. And Jiangling Ford Lingrui once listed to achieve the achievement of "new product listing opening", it is not difficult to imagine that it is nothing more than the recognition of the product itself and the rights and interests of multiple services, in their view, good products + good service is the double reason that touched them to choose Jiangling Ford Lingrui.
Good product: Jiangling Ford Lingrui
As the cost-effective choice under the "Ford China 2.0" strategy, the launch of Jiangling Ford Lingrui is a challenge for Jiangling Motors and Ford Motor to break through the depth of the foundation, and the two sides have leveraged their respective advantages to create this joint venture brand SUV with sincerity by virtue of nearly 30 years of cooperation experience since 1995. On the Jiangling Ford Lingrui, we can see that the two sides have played their respective advantages to create this joint venture brand SUV with sincerity, on top of this, Jiangling Ford Lingrui has come up with the advantages and sincerity of the joint venture automobile products, combining the cost performance and technical quality. At present, the official guidance price of the four models launched by Jiangling Ford Lingrui is 13.98-16.58 million yuan, from the perspective of price and product strength, Jiangling Ford Lingrui not only benchmarks the mainstream joint venture SUV products in terms of quality, but also holds the "living space" of the mainstream independent SUV in terms of price.
In terms of appearance design, its performance of "dynamic and flexible shape", "creation and intelligence response", "force and strong aura", the three basic principles, are based on Ford China's new generation of design concept "potential energy aesthetics" is expressed. And based on the in-depth consideration of the "multi-child" family car, the new car brings the 1935mm widest body of the same class, 117mm of the best knee space of the same class, 295mm of the best aisle space of the same level, the rear flat platform and other design ingenuity, which can not only meet the needs of the whole family, but also provide convenience for the rear occupants to get on the car; in addition, the new car also has a large enough trunk volume, and after the rear seats are receded in proportion, the volume can be expanded from 448 liters to 1422 liters.
At the same time, the intelligent technology system equipped with Jiangling Ford Lingrui has also opened up a gap with the joint venture products of the same level. Equipped with many technology configurations such as suspension integrated smart screen, Tencent TAI 4.0 intelligent car machine system, Ford Co-Pilot360 intelligent driving assistance system, all-round coverage of 6 airbags, CN95 air filters and negative ion air purifiers, etc., it can not only provide convenience in the process of using the car, built-in weChat, Tencent small scene and other functions, but also meet the needs of consumers to eat, live, travel, play and online social needs.
In order to bring consumers the purest driving experience, Jiangling Ford Lingrui this "big man" is also equipped with a strong "core" dirty, built-in Ford high-performance EcoBoost170 engine, using Honeywell small inertia high-speed turbocharger, can effectively improve the intake efficiency, the maximum power of 125kW, peak torque of 260N·m, with transmission efficiency of up to 97% of the third generation of Magna wet 7DCT dual-clutch transmission, to achieve the perfect balance of strong performance and low fuel consumption, Let consumers experience "oil with half the power" driving.
Good service: Jiangling Ford
As a subversive in the 100,000-200,000-level joint venture SUV market, Jiangling Ford Lingrui not only reflects all aspects of its advantages in product strength, but also launches a lifetime warranty of engine and gearbox core components, first of all, to calm consumers' anxiety about "quality". At the same time, in order to establish a more intimate emotional connection with consumers, so that consumers do not regard buying a car as a simple "buying and selling behavior", in the terminal channel that can most closely contact consumers, Jiangling Ford has created the industry's first Family Space Home Space Ford Experience Store, which builds an immersive experience space of "comfortable and warm like home" for consumers, so that the passenger car consumption service scene not only focuses on the car, but also meets the different needs of consumers' life, entertainment, leisure and so on. To date, there are more than 180 Family Space in more than 150 cities across the country.
In addition, Jiangling Ford Technology will continuously improve and refine various service links, innovate and launch the "Always-on" new user experience plan, and open up the "online + offline" full-link service channels through digital upgrading, so that consumers can see cars online. In addition, for car owners, Jiangling Ford Technology has also created a set of exclusive service functions, only a mobile phone, car owners can achieve online appointment maintenance, query maintenance progress, find nearby stores, vehicle online physical examination and other online experience.
Auto Network Review: Jiangling Ford accelerates the construction of "Ford China 2.0"
In recent years, with the acceleration of the "Ford China 2.0" strategy, Jiangling Ford has improved the SUV product matrix from compact, medium-sized, medium-sized and large-scale SUVs with SUV products such as Lingyu, Collar S and Road Shakers, and now jiangling Ford Lingrui, which emphasizes cost performance, has met the personalized needs of consumers and contributed to the development of the Ford brand and sales growth.
At the same time, in today's consumption model from brand-led to consumer-oriented, Jiangling Ford has also innovated a more comprehensive service system while building a perfect and powerful product layout, from offline "real look, real test, real experience" to online "simple, fast and more comprehensive", which not only facilitates the contact channels of various types of consumers to JAC Ford, but also raises up the slightly weak enthusiasm of traditional joint venture brands in the past in terms of service experience, providing more satisfactory services for consumers with escalating car needs. Through the listing of Jiangling Ford Lingrui, we can also see that Jiangling Ford Technology focuses on real consumer needs and consumer experience with the strategic idea of "specialization, differentiation, personalization and youth", embraces Young Chinese consumers with practical actions, and then promotes the confidence and ambition of the automobile market to develop new.