Since its listing on March 28, the total number of orders has exceeded 5,000 units, and as the latest achievement of Ford's China 2.0 strategy, Lingrui has won market recognition and highlighted the potential of dark horses.
A few days ago, the editor of "Car Brothers" came to Chang development Vanke Plaza and explored the store to shoot the Jiangling Ford Lingrui who stopped in the mall.
A different shop-exploring experience
The FamilySpace Home Space Ford Experience Store has three core features.
First, the new quotation and configuration system, open and transparent, so that users can achieve price peace of mind.
Second, in the Family Space Home Space Ford Experience Store, there is a diversified experience living space, so that family members can be well taken care of, so that seamless care.
Third, the Family Space Home Space Ford Experience Store provides a warm family-style design style, entering the store like a family feeling, so that every time you enter the store, it becomes a destination for families to gather.
Family Space Home Space Ford Experience Store currently has more than 180 Family Space in more than 150 cities across the country. This time, the car brothers went to visit one of the Family Space.
After entering the Family Space store, you are greeted by lingrui, lingyu, collar (and other exhibition cars, in order to facilitate customers who come to the mall with children, the store also has a children's play area, so that you can place a good "god beast" and look at the car with peace of mind, I have to say that this service is very intimate. If you have a car in sight, you can also arrange a test drive, which is parked in the underground parking lot of the mall, and also provides a door-to-door test drive service.
Appearance: More than size
The shape of Jiangling Ford passenger car products has always been atmospheric and sharp, so is Lingyu, and so is Lingrui. In terms of appearance, Lingrui adopts the design concept of "potential energy aesthetics", the front face is equipped with an octagonal large-size grille with rounded corners, and the interior is a large number of exquisite chrome trims, like dragon scale armor, with a split headlight group, hook-shaped daytime running lights and a strong sports style of lower encirclement decoration, the overall look is atmospheric and sharp.
The new car features an upturned waistline on the side, which creates a nice dynamic with the lines above the rear arches, and the chrome strips at the top of the windows also bring a more slender visual effect to the body.
From the perspective of body size, Lingrui has obvious advantages compared with the same level of Veranda, CR-V, Tanyue, the longest width of the same class of 1935mm brings more spacious horizontal rear space, plus 295mm aisle space with rear flat platform, and 448-1422 liters of luggage compartment space.
The design of the rear of the car and the front face echo each other, the style is basically similar, but it does not use the popular through-type taillights, and the internal structure of the tail light group is quite unique, and it has a good recognition after lighting. The lower part is decorated with chrome trim strips, and the hidden exhaust design is adopted, which is more integrated.
Interior: Standard digital cockpit
Entering the Ford Lingrui car, you can first feel that the overall design of the interior is not unfamiliar, and it is still a simple style similar to that of Lingyu. Among them, the center console adopts a T-shaped layout, and is covered with a large number of soft-lined plastic materials and leather materials, plus wood grain trim embellishments at the details, reflecting a certain sense of quality.
In terms of technology configuration, Lingrui also has a good performance, and the center console is arranged with double 12.3-inch suspension screens. Among them, the central control screen has a built-in Tencent TAI 4.0 intelligent car machine system. The car machine system has built-in AutoNavi + Tencent dual online navigation, of which Tencent Map also has a built-in AR real-world navigation function, which can switch the display in the central control screen or LCD instrument. In addition, the car machine system also has in-vehicle WeChat, remote mobile phone interconnection, Tencent applications and a large number of third-party APP, which can meet the various needs of consumers with a degree of intelligence.
Lingrui is also rich in active safety configuration, equipped with Ford Co-Pilot360 Intelligent Driving Assistance System, which is composed of 2 monocular cameras, 3 millimeter wave radars, 4 panoramic cameras, 12 ultrasonic radars, and Mobileye EYEQ4 vision processing chip + Infineon AURIX TriCore radar processing chip, which can realize THE TRAILS track reversing assistance with queuing function, DCLC intelligent lane change assist, Incorporates visual fully automatic parking APA5.0 and more.
In terms of power, Ford Lingrui is equipped with an EcoBoost170 engine, a 1.5T in-line four-cylinder turbocharged engine with a maximum horsepower of 170 hp and a maximum torque of 260 N·m, which is higher than that of the RAV4 Rongfang, in other words, "more powerful". At the same time, it is equipped with the same Magna wet 7DCT dual-clutch transmission with BMW X1 and Mercedes-Benz GLA, and has reached 97% in terms of transmission efficiency, which is quite good.
In addition, Lingrui uses aviation-grade high-strength body materials, 1500Mpa high-strength boron steel in key parts, and a 360° cage-shaped ring design body skeleton that also improves the integrity and continuity of the body, so that the body stiffness performance has reached the industry's excellent level, and the whole series is equipped with 6 airbags with all-round coverage, providing all-round protection for drivers and passengers.
As another blockbuster product of Jiangling Ford's passenger car offensive, Jiangling Ford Lingrui has a super cost performance, showing the sincerity of the brand, and achieving dimensionality reduction for many products in the same price range. From the scene of this store visit, I think everyone is also clear that Jiangling Ford is not limited to the traditional 4S store sales model, and the channel upgrade brought by the Family Space Home Space Ford Experience Store will also help the brand to step onto a new level in the field of passenger cars.
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