Recently, a high-profile industry "challenger" came to the good news: the total number of orders of Jiangling Ford Lingrui exceeded the 5,000 mark, and the listing was a good start! This news has only been more than half a month since Lingrui's listing on March 28, and the speed of this burst order is undoubtedly surprising.
It is no accident that such a beautiful report card can be handed over, as early as February 14, the pre-sale was opened, and Lingrui was unanimously affirmed by the professional media with the "smart configuration table" of the new forces of PK car manufacturing and the "big" physique of crushing the same level of SUVs. What is even more surprising is that Lingrui sits on the value performance of more than 200,000-level joint ventures, but when it is listed, it plays a "king bomb" and breaks the price through the bottom line of the 150,000 yuan market. The pricing strategy and product strength of this step in place have undoubtedly set off a "wave of value" in the mainstream SUV market that has not had a "wave" for too long.
As a new technology joint venture company born under the "Ford China 2.0" strategy, Jiangling Ford Technology has chosen to conform to the development of the times and has embarked on a "new joint venture" road with the attitude of "challenger" - both the quality assurance of Ford's century-old technology accumulation, the innovative spirit of "new forces", the courage to use cutting-edge technology to create a more intelligent car experience, and the innovation of "buying a car with quality service". Because of this, the first blockbuster model, Jiangling Ford Lingrui, became the focus of the whole audience as soon as it was launched, attracting the attention of the industry.
Hardcore product strength, quickly breaking the existing pattern of the mainstream SUV market
Founded on January 26, 2022, Jiangling Ford Technology is a "young" joint venture company, the first model launched by Jiangling Ford Lingrui, is also a "new face" in the crazy inner-rolled SUV Red Sea market, and the rapid acquisition of 5,000+ order reservation sales in the first half month of listing can be described as a blockbuster. Behind this, it is inseparable from the "hard core" of the competitiveness of lingrui product, and has achieved a comprehensive transcendence of the mainstream SUV of the joint venture at the level of value.
But this is by no means a simple step ahead, but a crushing advantage of "dimensionality reduction strike" is constructed. From the perspective of product strategy, this joint venture medium-sized SUV priced at 13.98-165,800 yuan, but with a width of 1935mm, sits on a wide physique that surpasses the medium and large SUV Toyota Highlander, in the case of a very balanced comprehensive product force, with the same level of leading intelligent driving and wisdom cabin to make the "longboard longer", in the case of the price has entered the hinterland of the joint venture small SUV, the product force can "break the wrist" with models with higher positioning than itself, and lingrui's "latecomer advantage" allows it to have a "spoiler" of up and down "Competence.
Facing the 200,000-level B-class joint venture market, Lingrui has opened up a new path for the intelligence of fuel SUVs to access the intelligent cockpit of Tencent's ecology and the L2-level intelligent driver assistance system of the same level, completely disrupting the existing category concept, redefining the logic of the intelligent configuration of the SUV, and thus completely conquering the hearts of young family users.
In the field of intelligent technology that the new generation is highly concerned about, Lingrui is fully equipped with the intelligence level of "new forces" products. Dual 12.3-inch suspension integrated smart interface, equipped with Tencent's latest TAI 4.0 intelligent car machine system, with OTA upgrade, Tencent intelligent driving map, AR real-life navigation, WeChat one-click start, Tencent small scene... The intelligent cockpit carefully built by Jiangling Ford Lingrui can completely replace the smart machine that young people "love to let go" and bring a new life of intelligent travel to Z generation users
When the 200,000-level SUV market is still stuck in the LCD screen below 10 inches and obsessed with simple human-machine interaction, Lingrui's intelligent cockpit has been aligned with the new forces of car manufacturing, setting a new benchmark for the mainstream SUV market car machine intelligence.
In addition, the Ford Co-Pilot360 Intelligent Driving Assistance System equipped with Jiangling Ford Lingrui can complete active lane keeping and full-speed automatic follow-up, and is also equipped with Tesla's same light automatic lane change and BMW's same follow-up function, and can realize one-click parking and automatic storage/outbound operations. In terms of driving safety, Lingrui can actively monitor the blind spot of vision, as well as front cars, pedestrians, bicycles, etc., and intervene in protection, and can also accurately identify traffic signs and signals, and automatically complete speed regulation and comply with traffic regulations.
Lingrui has DCLC intelligent lane change assist function
Jiangling Ford Lingrui knows that the essence of science and technology is to serve people, so the functions pay more attention to the experience in the actual car scene, emphasizing driving safety, compared with the mainstream SUV market CR-V and Tanyue, Etc., Jiangling Ford Lingrui has established a crushing advantage.
More than half a month after the official listing, the total number of orders exceeded the 5,000 mark, and the excellent report card established the "challenger" status of Jiangling Ford Lingrui, becoming a new joint venture force that cannot be ignored in the mainstream SUV market, and also raising the standard of joint venture SUVs to a new height.
All-round precision marketing, the achievement of the trend of explosive models
The phenomenon of Jiangling Ford Lingrui becoming a "blockbuster" on the market is not accidental, in addition to the super product hard power, accurate marketing strategy, so that users quickly form a high degree of recognition of Lingrui, which is also the magic weapon for Lingrui to win 5,000 sales orders.
First of all, at the product level, Jiangling Ford Technology has a deep insight into the "new needs" of young people, equipped with the L2 intelligent driving system, so that the driving steps "simplify complexity" and maximize the time saved by young people on the road of struggle; while the intelligent cockpit of Tencent TAI 4.0 system is "simplified into complex" for monotonous traffic time; so that young people can enjoy a rich and interesting new experience when traveling boringly.
Secondly, to achieve deep communication and resonance with young people, Jiangling Ford Technology has advanced in the marketing of Lingrui products, without the clichéd "traffic play", without the "eyeball incident" deliberately created by rushing for quick success and profit, and more focused on narrowing the "psychological distance" with young people. At the time of listing, the "strength" rock singer Su Jianxin was invited to open the hearts of the post-80s and post-90s generations with an exclusive theme song "Opening a New Realm" created for Lingrui. Standing with young people, Lingrui invites pioneer music creator Jian Hong, who is also a close friend of the brand, to interpret the challenger's heart with more than 20 years of dream pursuit.
At the same time, Jiangling Ford Technology has gone deeper into the field of young people's beloved sports, and together with the fashion magazine "Bazaar Men", invited fencing international athlete Sun Wei, Olympic champion Xu Anqi, and fencer Zhang Yu to tell the voice of contemporary young people to open a new realm of life with their extraordinary challenge stories about dreams and glory, and also to the concept of Lingrui adhering to the concept of opening a new realm with attitude and strength to resist the hustle and bustle of the times.
The hot data confirms the high degree of affirmation of young people. On the day of Lingrui's listing, the number of reads on the relevant Weibo special pages has exceeded 130 million. At the professional automotive forum, Ford Lingrui is also hot, the ranking of the autohome car circle hot list has soared rapidly, and in the attention of the medium-sized SUV of EasyCar, Ford Lingrui has firmly occupied the top of the list, leaving other models far behind.
Lingrui also has a precise product pricing strategy. Pre-sale was opened on February 14, and the pre-price immediately set off an uproar as soon as it was announced, and according to market feedback, on March 14, Lingrui quickly launched a lower-priced fine-collar type, which once again triggered expectations. It can be seen that Jiangling Ford Technology hopes to gain user recognition with the greatest sincerity and the most competitive price, and truly challenge the mainstream SUV market as a "challenger", which is why the price of Lingrui was lower than the pre-price when it was listed on March 28.
Finally, we have kept the promise of delivering the car as soon as possible after listing, which has completely won the trust and recognition of consumers. From March 28 to April 30, Jiangling Ford Technology opened the delivery activity of 100 cities with a national linkage trend, and the first batch of car owners can be sorted by order and extract their cars through the Family Space Home Space in more than 150 cities across the country, officially opening the life of Smart Car.
With more and more "new forces" joining the car track, "buying futures" has become a common game on the market, "first sell the concept of fire, then raise funds to build a car" routine, so that consumers have to wait bitterly, not to mention the current repeated epidemic, affecting the entire automotive supply chain is blocked, many car companies have become a problem, had to postpone the listing. In such a context, Lingrui can still come as promised, proving the strong system capability of Jiangling Ford Technology.
A brand new car company can achieve such results without the pioneering consciousness and innovative spirit of the helmsman and the decision-making level. Looking at the high-gloss resume of Xiang Dongping, president of Jiangling Ford Automobile Technology (Shanghai) Co., Ltd., it is not difficult to find that he has more than 20 years of experience in the automotive industry, has served joint ventures, foreign capital and independent brands and other car companies, has rich experience and "achievements", since joining Jiangling Ford in August last year, only half a year of enterprises and products have been successful, once again confirming his identity as a big coffee in automobile marketing.
Service upgrades have set a new benchmark for China's auto market
Excellent products + excellent marketing strategies can certainly attract users, but if you want to retain users, you also need continuous quality services.
In this regard, Based on the needs of users, Jiangling Ford Technology launched the industry's first Family Space Ford experience store, creating an immersive car purchase experience of "home comfort and warmth", redefining the scene of passenger car consumption service home space, and bringing a new feeling of "sincere peace of mind, sincere hospitality and love care" to the young and cutting-edge generation with the concept of "hospitality as a family". The newly launched online mall allows users to quickly understand the entire product family without leaving home, check the vehicle configuration, color, get the same transparent quotation as offline, and independently choose financial insurance solutions and value-added services, which is indeed very convenient.
Relying on the upgraded Family Space home space as the carrier, the service links of Jiangling Ford Technology are also being refined and improved. "Always-on" new user service system plan, through digital upgrading, open up the "online + offline" full-link service channels, and actively create a full-time, all-round new customer relationship, with digital upgrading, bringing subversion of the user's expectations of a new experience process. The exclusive service group composed of customer experience officers, Xiaofu assistants, store sales consultants, service consultants, and users can allow users to establish contact with dealers, suppliers, partners and employees in the whole business scenario in real time, and any questions about car purchase and use can be answered in the first time and respond to user needs in real time.
Write at the end:
From hard-core products to successful market strategies to continuously upgraded service experience, Jiangling Ford Technology uses a set of "combination punches" to make Lingrui quickly gain a foothold in the mainstream SUV market, setting off a "challenger whirlwind". As an industry challenger, Jiangling Ford Technology is winning the recognition of more and more consumers, and the arrival of Lingrui has promoted the evolution of China's SUV market and brought new changes to the Chinese market.