In the increasingly competitive SUV market in China, it can be said that the inner volume is extremely serious.
In order to expand market share, both joint venture car brands and independent car brands have launched many competitive models in the SUV field.
As ordinary consumers, most people may only focus on brand and sales when buying a car. One of the most important factors in buying a car is often overlooked, that is, product strength.
Two days ago, a very good friend asked me for a budget of about 150,000 to buy a high-value, high-configuration and large-space SUV model.
Of course, it is best to be a joint venture car brand.
As for sales and used car retention rates, they are not in his consideration.
Because he feels that the most fundamental thing to buy a car is to use it comfortably. It is really good to have a good feeling when you use it yourself.
After listening to his appeal, I did not hesitate to recommend to him the Jiangling Ford Lingrui, which had just been listed.
As for why I first thought of Jiangling Ford Lingrui, it can be summarized for the following reasons:
Intelligent aesthetic design The widest body in its class
As a collection of Jiangling Ford technology in one of the new technology of Lingrui, but also an important model of the "Ford China 2.0" strategy, in terms of appearance design, it can be said that there is both a sense of power of american cars and the concept of oriental aesthetics.
In my opinion, Lingrui, which adopts the "potential energy aesthetic" design, is definitely the SUV model with the highest value in Ford in China.
The positioning of Jiangling Ford Technology to Lingrui is a wide-body high-energy pioneer SUV. In terms of body size, the new car has a length, width and height of 4630/1935/1706mm, and a wheelbase of 2726mm.
Note that the Ford Lingrui is nearly 1.94 meters wide, which is wider than the Highlander.
The widest body in the same class, so that the Ford Lingrui has 295mm of ultra-wide aisle space, and the knee space has reached 117mm. Coupled with the flat chassis design of the rear seat, it can bring a very comfortable ride to the rear passengers.
This is also why Jiangling Ford Technology will position Rui as a wide-body high-energy pioneer SUV.
The four models on the market are priced at CNY 139,800 to CNY 165,800.
This price, for a joint venture mid-size SUV, is still full of sincerity.
Hardcore technology configuration brings leapfrog enjoyment
I always believe that a good car, in addition to having a super high value, rich scientific and technological configuration is naturally indispensable.
Let's take a look at what are the highlights of the Jiangling Ford Lingrui in the configuration.
Unlike many joint venture models, the starter version has nothing to offer.
Priced at 139,800 yuan, the Lingrui elite-collar model is equipped with a 12.3-inch central control LCD screen, navigation and road condition information display, mobile phone interconnection, voice control air conditioning telephone navigation and sunroof, Vehicle Networking OTA upgrade, keyless entry function, remote start function, engine start-stop, steep slope slow descent, electric adjustment of the main driver's seat, automatic air conditioning, openable panoramic sunroof and roof rack.
It should be said that among the less than 140,000 joint venture SUV models currently on sale, in addition to the Jiangling Ford Lingrui, it is difficult to find a second car that can have such a rich configuration.
The 165,800 yuan Lingrui Zun-led PLUS model is equipped with 12.3-inch dual screen, adaptive cruise, AR real-life map navigation, 360-degree panoramic image, mobile phone wireless charging, rear side privacy glass, trunk position memory function adaptive near and far light these relatively advanced configurations.
Most importantly, the car is also equipped with Ford's Co-Pilot360 Intelligent Driving Assistance System, which combines cutting-edge technology functions such as LRAS track reversing, DCLC intelligent lane change assist, and APA 5.0 fusion visual automatic parking through millimeter-wave radar and vision fusion solutions.
Not only can the vehicle automatically return to the original road of the latest 50 meters, it is very practical for novice drivers and narrow sections, and when the speed is greater than 60km/h, the DCLC intelligent lane change assist equipped by Ford Lingrui will also assist the driver to drive the vehicle into the adjacent lane under the situation of ensuring safety.
In addition, Jiangling Ford Lingrui is also equipped with Tencent TAI 4.0 intelligent car machine system, which can log in to WeChat on the car machine, which is very convenient.
Seeing this, you can compare the Volkswagen Tanyue, which costs more than 200,000 yuan, and some Japanese SUVs at the same price, and it is clear who is more cost-effective to buy.
1.5T class of maximum torque for a perfect driving experience
The jiangling ford lingrui series of models is equipped with ecoBoost 1.5T four-cylinder turbocharged engine, matching the same Magna 7-speed wet dual-clutch transmission as Mercedes-Benz GLA and BMW X1. The maximum power is 170 hp and the maximum torque is 260 Nm.
This power level, also compared to the 1.4T Volkswagen Tiguan L and the 1.5T Honda CR-V, has a very obvious advantage in torque.
Thanks to the deep accumulation of Jiangling Ford Technology in the field of hardcore off-road vehicles, all models of Lingrui are also equipped with off-road mode. Compared with ordinary urban SUVs, Lingrui's playability is also higher.
When it comes to Ford, it is natural that it can't go around the chassis and suspension.
Jiangling Ford Lingrui's new chassis design inherits the century-old Ford mature technology, and the four-wheel independent suspension is tuned by the Trust-Mark Ford global standard, which balances the two aspects of handling and comfort to the greatest extent. While being able to meet the driving pleasure, there should also be a good performance in terms of reliability.
Rich active and passive safety Escort travel at any time
In terms of safety, Jiangling Ford Lingrui is unambiguous.
The entire body frame adopts a 360-degree cage ring design, and the application of high-strength steel materials in the body has reached 65.4%. In key parts such as A/B columns, all models are equipped with 1500Mpa high-strength thermoformed boron steel with a strength of more than 4 times that of ordinary steel, which is equivalent to the strength level of the landing gear of an aviation aircraft.
In addition, Lingrui's doors also adopt thermoforming door knocker design, and the side door frame reinforcement ring also adopts laser welding integral thermoforming technology for the first time. While increasing the structural strength of the car body, the weight has also been reduced.
The full range of models is equipped with six airbags with all-round coverage as standard, which not only provides all-round protection for drivers and passengers, but also is equipped with pedestrian protection functions. In the event of a collision between a vehicle and a pedestrian, the degree of injury caused by the vehicle to the pedestrian can be minimized.
The care for children is even more meticulous. The Connected Car Intelligent Car Seat Interaction System equipped with Jiangling Ford Lingrui deeply integrates the car machine system with the child safety seat. Front passengers can not only control the heating and ventilation of the child safety seat with one button, but also monitor the child's condition in real time, and also have the function of child forgetting reminder, which is very intimate.
The CN95 intelligent health cockpit is also a highlight of Jiangling Ford Lingrui.
In summary, changing from "Jiangling Ford" to "Jiangling Ford Technology" is enough to see that Jiangling Ford has entered a new era in the domestic market.
Among them, youthfulness, personalization and excellent user experience are the most significant features of Jiangling Ford Technology.
On the basis of the above, Jiangling Ford Technology will also bring high-quality and high-grade services to users.
In view of the car needs of young consumers after the 90s in different scenarios, in 2021, the industry pioneered Ford's new Family Space home space Ford Experience Store, which has become a new sales and service scenario for Jiangling Ford Technology in the field of passenger cars.
As of now, there are more than 180 Ford Family Space home spaces in more than 150 cities across the country Ford Experience Store.
It is precisely because the competition is fierce enough and the opponents are strong enough that ford lingrui, which came into being in the name of "challenger", not only must the product be excellent enough, but the service must also be innovative
If not, how can it gain a foothold in the powerful SUV market and become an important cornerstone of Jiangling Ford's technological transformation?
Therefore, just to buy a joint venture SUV model with strong product strength and high cost performance, Jiangling Ford Lingrui is worth starting.
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