On April 18, 2022, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology") once again passed on the good news, and its blockbuster new car "Wide Body High Energy Pioneer SUV" Jiangling Ford Lingrui has exceeded 5,000 units since its listing on March 28, winning the listing opening. As the latest achievement of Ford China 2.0 strategy, Jiangling Ford Lingrui relies on the three core advantages of wide-body design, pioneer technology and high-energy quality to create a cross-level hard-core product force, and with a very sincere and far-sighted price strategy, it breaks the domestic mainstream SUV market pattern in one fell swoop, redefines the value benchmark of mainstream SUVs, and gains the unanimous recognition of the majority of users, showing the new sharp strength of the industry's "challengers" with a sharp and unbeatable hot sales situation!
Precise insight, marketing innovation, Jiangling Ford Technology and users to establish emotional resonance
At present, China's passenger car market has entered a new normal of stock competition, slowing growth and product convergence, and the rise of cutting-edge consumer groups represented by Generation Z has shifted the discourse power of the automotive industry from the manufacturing end to the consumer side. Jiangling Ford Technology, through standing in the overall situation and grasping the general trend of the industry, takes the lead in making accurate insights into the trend of new opportunities, new challenges and new patterns in the automobile market, and launches Jiangling Ford Lingrui that exceeds user expectations.
This wide-body high-energy pioneer SUV integrates the reliable quality of the joint venture, the technical heritage of the century-old Ford brand, the humanized intelligent technology, and the value-added shocking price in one fell swoop, breaking the dilemma of lack of innovation in the mainstream SUV market. Four models, with different configurations to meet the differentiated needs of users; accurate price positioning, igniting the enthusiasm of consumers to buy cars, detonating the market; at the same time, differentiated price range, accurate benchmarking market head models, forming a trend of encirclement, to achieve winner-take-all.
President of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. Xiang Dongping
If accurate insight has laid a solid foundation for Jiangling Ford Lingrui orders to quickly exceed 5,000 units, then marketing innovation is that Lingrui has become a explosive combustion agent. From the opening of pre-sales on February 14 to the launch of the elite-collar type on March 14, from the surprise price of the blockbuster listing on March 28 to the official announcement of the product spokesperson Su Jianxin, from the launch of the exclusive theme song "Dakai New Realm" that detonated the whole network, to the brand's close friends Shuhei Aoyama and Jian Hong also interpreted Lingrui to break the boundary between design and tradition, and constantly innovated marketing measures around all aspects of the new car listing, bringing users a new brand and product value experience, and promoting the rapid rise of sales orders.
Jiangling Ford Lingrui product spokesperson Su Jianxin
Surprises don't stop there. In view of the enterprising attitude of contemporary young people and the pursuit of avant-garde and elegant lifestyle, Jiangling Ford Technology and "Basha Man" invited fencing celebrities to tell the story behind love and sweat, dreams and glory. Fencing international athletes Sun Wei and fencers Xu Anqi and Zhang Yu used the rigidity and softness of fencing to show the beauty of Lingrui's potential energy.
Chinese female fencer Xu Anqi
Through creative initiatives, we break into the circle of youth, and through cross-border cooperation, we stimulate the emotional resonance of the up-and-coming people of the times. Jiangling Ford Lingrui vividly explained to contemporary young people the brand attitude of Jiangling Ford's pioneering innovation, forge ahead and continuous pursuit of professional off-road lifestyle, and helped the brand recognition and soft power continue to rise.
Hardcore products shocked, Jiangling Ford Ledrui subverted the market pattern
As the first blockbuster new car after the establishment of Jiangling Ford Technology, Jiangling Ford Lingrui perfectly interprets the latest "potential energy aesthetics" design language of the Ford brand with high value. The 1935mm skip-the-line shock width, the 295mm best aisle space of the same class combined with the rear flat floor and the maximum 1422 liters of trunk space bring extraordinary comfort and storage performance, and enjoy a new level of comfort. In terms of quality, the entire series is equipped with Ford's high-performance EcoBoost170 engine, with a maximum power of 125 kW and a peak torque of 260N·m, which is combined with the third-generation Magna 7-speed wet dual-clutch transmission to achieve the perfect balance of strong performance and low fuel consumption. In addition, hard-core safety technologies such as 1500MPa high-strength thermoformed boron steel, 6 airbags, and the same level of leading 6.4 degrees front and lower field of vision blind spot provide all-round protection for drivers and passengers.
Based on the strong demand of young users for vehicle intelligent technology, Jiangling Ford Lingrui sharpened the product strength of intelligent driving assistance and intelligent cockpit, and established an intelligent benchmark of 150,000 mainstream SUVs. Ford Co-Pilot360 Intelligent Driving Assistance System, using the industry's leading millimeter wave radar visual fusion solution, has LRAS trail reversing, DCLC intelligent lane change assistance, APA 5.0 fusion visual automatic parking and other cutting-edge technologies, bringing a smart experience comparable to the new forces; double 12.3-inch suspension integrated intelligent connection screen, implanted with Tencent TAI 4.0 intelligent car machine system, AR real-life navigation, WeChat car version and other functions, seamless connection to the intelligent connected world, smooth and natural human-computer interaction.
In the face of the "lack of core" dilemma that has continued to spread in the industry since last year, in order to effectively safeguard the consumer rights and interests of every user, Jiangling Ford Technology has overcome difficulties such as repeated epidemics after the listing of Lingrui, relying on the Family Space Home Space in 150 cities across the country Ford Experience Store, opening the delivery of new cars in 100 cities with the momentum of national linkage, and using "fast strength" to fulfill the user commitment of listing and delivery.
With the high-fuel listing of Jiangling Ford Lingrui, Jiangling Ford Technology has formed a comprehensive coverage from compact SUVs to medium and large SUVs, from hardcore off-road to family travel, and the strategic layout of challenging the passenger car market territory with an increasingly powerful professional joint venture SUV family has begun to emerge. In the future, in the face of the new consumption environment in the Chinese market, Jiangling Ford Technology will continue to position itself as a "challenger", and continue to increase the competitiveness and development of enterprises through professional SUV products, differentiated experience upgrades, personalized user exploration and a young new Ford posture, bringing the most Attractive Ford product family lineup and innovative technology experience to a new generation of users.