On April 16th, faw-hongqi jointly held the "Mission Sharing, Glory Peers - Delivery Ceremony of China's Glory Athlete Hongqi Luxury Car" jointly organized by FAW Hongqi and the Winter Sports Management Center of the State General Administration of Sports. Ni Huizhong, director of the Winter Sports Management Center of the State General Administration of Sports, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., Wu Dajing, Ren Ziwei, Li Wenlong, Fan Kexin, Qu Chunyu, Gao Tingyu, Su Yiming, Xu Mengtao, Qi Guangpu, Sui Wenjing, Han Cong, Yan Wengang and hundreds of media attended the event to witness the glory moment.
At the event, Wu Dajing, Ren Ziwei and other ice and snow glory athletes took over the keys and certificates of the red flag car issued by Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., and Li Hao, deputy director of the Winter Sports Management Center of the State General Administration of Sports, and officially became the owner of the Hongqi H9 and became the glory member of the Hongqi Friends Association.
The ceremony of presenting the Hongqi senior car to the ice and snow glory athletes is an important measure for the new red flag to support the construction of China's sports power, and it is also a measure for the new red flag to firmly fulfill its commitments since the launch of the red flag luxury car project for china glory athletes on January 19 this year, marking the development of FAW Red flag's support for Chinese sports in a broader and deeper direction.
Glory and Glory to Build the Dream of a Strong Country The new red flag joins hands with Chinese sports to continue the blueprint of the prosperous world
At this delivery ceremony, the ice and snow glory athletes officially became the owners of the red flag car, injecting a magnificent force into the elite group of the red flag car friends association, and adding a glory to the nearly 700,000 red flag car owners. While enhancing the honorable image of Hongqi car owners, it also promotes the brand value of Hongqi and the ecology of Hongqi users to a higher level.
At the event site, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., said in his speech that the gift of Hongqi senior cars to all athletes who won gold, silver and bronze medals at the Beijing Ice and Snow Event was a firm practice of the previous commitment. Chen Xu revealed in his speech that the silver and bronze athletes of the Tokyo Summer Sports Event who had previously received the right to use the H9 for one year expressed their love for the Hongqi products and hoped to buy the H9 in their hands after the use rights were over. Out of respect for the athletes' glory for the country and in response to the athletes' love for Hongqi products, Chen Xu announced on behalf of FAW Hongqi that all the silver and bronze medal glory athletes who have delivered the right to use Hongqi H9 for one year have been upgraded to gift Hongqi H9 luxury cars. Chen Xu also said that in the future, in important events at home and abroad, Hongqi will continue to escort Chinese athletes to the field: "Where the Chinese team is, the Hongqi car must drive to where it is!" ”
In his subsequent speech, Wei Yuyu, deputy director of the Winter Games Center of the State General Administration of Sport, expressed his gratitude to FAW Hongqi for its responsibility and responsibility in supporting China's sports cause, and expressed his expectations for the future cooperation between the two sides.
The light of the arena shines red flags. At the scene of the event, Chinese short track speed skater Wu Dajing and steel frame snowmobile athlete Yan Wengang said in an interview that the spirit of perseverance and the spirit of struggle to break through, dare to challenge and dare to win have created the spirit of Chinese sportsmanship. As a Chinese athlete, whenever I stand on the field, a sense of mission and responsibility for winning glory for the country arises spontaneously. The moment when the five-star red flag rises with the light of glory, it makes every athlete more determined and forges ahead.
Since last year, more and more Honor athletes have accepted the premium cars delivered by Hongqi. In the continuous delivery ceremony throughout the country, the athletes said: As sons and daughters of China, they are proud of the national brand of Hongqi in China, and are proud of hongqi's brand status and excellent product quality.
The glory of the national brand and the glory of Chinese sports shine together, and the red flag pays tribute to Chinese sports is praised by more Chinese people and enters the hearts of more users. With the dream of a strong country, FAW Hongqi will hold hands with glory athletes and shoulder to shoulder with nearly 700,000 car owners to jointly open a new journey of brilliant rejuvenation. In the future, Hongqi will provide the ultimate service for the wonderful travel of the glory athletes with full enthusiasm, escort the beautiful life of the owners, and work together with the Chinese athletes to create brilliant achievements!
Keeping in mind the mission to help the construction of a sports power to highlight brand responsibility
New Hongqi actively shoulders the mission and responsibility of helping the development of China's sports industry, and writes a glorious course for the national automobile brand to help China's sports industry with firm faith, strong support and ultimate innovation.
Since last year, New Hongqi has actively invested in various undertakings to help the development of Chinese sports. On September 10 last year, FAW Hongqi signed a contract with the Winter Sports Management Center of the General Administration of Sport of the People's Republic of China and became a strategic partner of the Chinese Snowmobile National Team, the Steel Frame Snowmobile National Team and the Bobsleigh National Team, fully supporting the three national teams to prepare for the Beijing Ice and Snow Event. On January 19 this year, China FAW strategically signed a contract with the "TEAM CHINA" Chinese national team to provide vehicle service guarantee for Chinese athletes in major domestic and international sports events in the next few years; become a strategic partner of the national shooting team, and help Chinese athletes create brilliant achievements with sincerity and strength.
In terms of helping China's ice and snow sports, FAW Hongqi joined hands with aerospace science and technology to overcome technical difficulties and support China's sports industry to become more self-reliant and self-reliant with industrial strength. Last year, the domestic snowmobile equipment developed by Hongqi was officially delivered to the State General Administration of Sport, breaking the long-term monopoly of snowmobile equipment by foreign brands, and supporting China's ice and snow sports to create good results with independent scientific and technological strength.
During the Beijing Ice and Snow Festival, FAW Hongqi cooperated with the Zhangjiakou government to provide a support team of 120 Hongqi cars for the Zhangjiakou region. While helping ice and snow sports with industrial strength and paying tribute to ice and snow athletes with red flag products, we have completed the vehicle support task of ice and snow events with excellence.
Glory shines together, lyrical and progressive. Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., participated in the torch relay task of the Beijing Ice and Snow Festival, which expressed the glory and responsibility of Hongqi people, and showed the brand spirit of Hongqi people holding high the torch and forging ahead for Chinese sports.
In addition, on the day of the event, FAW Hongqi joined hands with China Ice and Snow, with the support of xinhua media, to release the co-creation IP "Ice and Snow Is Just Red", and displayed the first video featuring Honor Athlete Ren Ziwei, adding new highlights to help China's ice and snow sports and innovative sports marketing communication.
Glory shines with strength and affection to bring a better life experience
The delivery of the Hongqi H9 senior sedan of China Ice and Snow Glory athletes shows the new look of the Hongqi brand in the new era, comprehensively opens the prelude to brand innovation, product innovation and technological innovation, and sets a new benchmark for C+ class luxury flagship cars in the new era with "five beyond innovation" and "nine top technologies".
Hongqi H9 is FAW Hongqi's new work of using global resources and integrating forward-looking technology. It adopts the design language of the new red flag "Shang• Zhiyi" and the concept of "Chinese-style new noble refinement", while combining user needs and life scenes, it innovates in the inheritance, and integrates China's excellent traditional culture and art, fashion aesthetic design and cutting-edge technology. As a well-deserved flagship product and the collection of independent technology of FAW Hongqi, Hongqi H9 is the vehicle that can best highlight the glory of athletes.
As China Ice and Snow Glory Athletes become elite owners of Hongqi, the flagship label of Hongqi H9 and the national attribute of Hongqi brand will be further established, once again highlighting Hongqi's national car style as an excellent representative of national brands. Another group of glory athletes officially became the owners of Hongqi H9 and joined the "Riders Association with the highest gold content" of Hongqi, which will undoubtedly continue to strengthen the respected status of Hongqi in the hearts of the Chinese people, shape the image of the times of the Hongqi car owner group "walking with the country", and inject a strong sense of national feelings into the vision of "wonderful travel and beautiful life".
epilogue
Mission sharing, honor walking together. From praising the glory athletes to fully supporting the national team, New Hongqi and the majority of users have deeply interpreted the feelings for the country and the glory athletes, and have deeply blended this feeling with the responsibility of supporting the national sports cause.
New Hongqi will continue to take the ultimate experience as the starting point, focusing on the brand concept of "all for customers, all serving customers, all being humble to customers", and dedicating itself to users with the highest honor value and surprise experience while creating products and services with technology, safety and health as the core. The dream of red flag, the dream of automobile, the dream of sports, and the dream of a strong country will surely converge into a common dream and stir up a magnificent force!