On April 16th, faw-hongqi jointly held the "Mission Sharing, Glory Peers - Delivery Ceremony of China's Glory Athlete Hongqi Luxury Car" jointly organized by FAW Hongqi and the Winter Sports Management Center of the State General Administration of Sports. Ni Huizhong, director of the Winter Sports Management Center of the State General Administration of Sports, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., Wu Dajing, Ren Ziwei, Li Wenlong, Fan Kexin, Qu Chunyu, Gao Tingyu, Su Yiming, Xu Mengtao, Qi Guangpu, Sui Wenjing, Han Cong, Yan Wengang and hundreds of media attended the event to witness the glory moment.
The ceremony of presenting the Hongqi senior car to the ice and snow glory athletes is an important measure for the new hongqi to support the construction of China's sports power. Since the launch of the H9 delivery ceremony to honor the glory athletes and give the red flag on September 10 last year, FAW Hongqi has held more than 100 activities to deliver H9 to the glory athletes in 55 cities across the country, which has won wide praise and praise, and demonstrated to all sectors of society the determination of the new red flag to help the sports cause.
Fulfill the promise to show the new Hongqi brand responsibility
At the event site, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., said in his speech that the gift of Hongqi senior cars to all athletes who won gold, silver and bronze medals at the Beijing Ice and Snow Event was a firm practice of the previous commitment.
Chen Xu revealed in his speech that the silver and bronze athletes of the Tokyo Summer Sports Event who had previously received the right to use the H9 for one year expressed their love for the Hongqi products and hoped to buy the H9 in their hands after the use rights were over. Out of respect for the athletes' glory for the country and in response to the athletes' love for Hongqi products, Chen Xu announced on behalf of FAW Hongqi that all the silver and bronze medal glory athletes who have delivered the right to use Hongqi H9 for one year have been upgraded to gift Hongqi H9 luxury cars. Chen Xu also said that in the future, in important events at home and abroad, Hongqi will continue to escort Chinese athletes to the field: "Where the Chinese team is, the Hongqi car must drive to where it is!" ”
In his subsequent speech, Wei Yuyu, deputy director of the Winter Games Center of the State General Administration of Sport, expressed his gratitude to FAW Hongqi for its responsibility and responsibility in supporting China's sports cause, and expressed his expectations for the future cooperation between the two sides.
At the scene of the event, Chinese short track speed skater Wu Dajing and steel frame snowmobile athlete Yan Wengang said in an interview that the spirit of perseverance and the spirit of struggle to break through, dare to challenge and dare to win have created the spirit of Chinese sportsmanship. As a Chinese athlete, whenever I stand on the field, a sense of mission and responsibility for winning glory for the country arises spontaneously. The moment when the five-star red flag rises with the light of glory, it makes every athlete more determined and forges ahead.
The new red flag fully contributes to the construction of a sports power
Since last year, New Hongqi has actively invested in various undertakings to help the development of Chinese sports. On September 10 last year, FAW Hongqi signed a contract with the Winter Sports Management Center of the General Administration of Sport of the People's Republic of China and became a strategic partner of the Chinese Snowmobile National Team, the Steel Frame Snowmobile National Team and the Bobsleigh National Team, fully supporting the three national teams to prepare for the Beijing Ice and Snow Event. On January 19 this year, China FAW strategically signed a contract with the "TEAM CHINA" Chinese national team to provide vehicle service guarantee for Chinese athletes in major domestic and international sports events in the next few years; become a strategic partner of the national shooting team, and help Chinese athletes create brilliant achievements with sincerity and strength.
In terms of helping China's ice and snow sports, FAW Hongqi joined hands with aerospace science and technology to overcome technical difficulties and support China's sports industry to become more self-reliant and self-reliant with industrial strength. Last year, the domestic snowmobile equipment developed by Hongqi was officially delivered to the State General Administration of Sport, breaking the long-term monopoly of snowmobile equipment by foreign brands, and supporting China's ice and snow sports to create good results with independent scientific and technological strength.
During the Beijing Ice and Snow Festival, FAW Hongqi cooperated with the Zhangjiakou government to provide a support team of 120 Hongqi cars for the Zhangjiakou region. While helping ice and snow sports with industrial strength and paying tribute to ice and snow athletes with red flag products, we have completed the vehicle support task of ice and snow events with excellence.
Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., participated in the torch relay task of the Beijing Ice and Snow Festival, which expressed the glory and responsibility of Hongqi people, and showed the brand spirit of Hongqi people holding high the torch and forging ahead for Chinese sports.
In addition, on the day of the event, FAW Hongqi and China Ice and Snow jointly released the co-creation IP "Ice and Snow Just Red", and displayed the first video featuring The Glory Athlete Ren Ziwei, adding new highlights to the promotion of China's ice and snow sports and innovative sports marketing communication.
New Hongqi has always been in the same heart with 700,000 Hongqi car owners
The data shows that the sales volume of the new hongqi brand in 2021 exceeded 300,000 units, an increase of more than 50% year-on-year, and the growth rate was 10 times higher than the industry average, and the sales volume of the collision brand was a new milestone. In particular, the two flagship models of the new Hongqi product matrix, the Hongqi H9 and the Hongqi E-HS9, have exceeded 40,000 units and 5,400 units in the whole year, respectively, ranking in the forefront of their respective market products. With "five beyond innovation" and "nine top technologies", Hongqi H9 has set a new benchmark for C+ class luxury flagship cars in the new era.
Under the guidance of the new Hongqi brand strategy, the new Hongqi series of products has been endowed with many spiritual values such as innovation, courage, responsibility and persistence, especially the courage to climb the new peak, which is in line with the hearts of the owners of the Hongqi car who are active in various fields and play the role of navigators, representing the spirit of the new Hongqi brand. For example, since the outbreak of the epidemic, FAW Hongqi and Hongqi riders across the country have joined hands and actively organized to participate in the frontline of the "epidemic", and Hongqi riders everywhere have made great contributions to the national and Jilin "epidemic" actions, demonstrating the strong sense of social responsibility and responsibility of Hongqi car owners.
With another batch of glory athletes officially becoming Hongqi H9 car owners, it not only injected a magnificent strength into the Hongqi Riders Association, but also added a brilliance to nearly 700,000 Hongqi car owners. While enhancing the honorable image of Hongqi car owners, it also promotes the brand value of Hongqi and the ecology of Hongqi users to a higher level.
In addition, the honor athletes joining Hongqi's "Riders Association with the highest gold content" will undoubtedly continue to strengthen the respected status of Hongqi in the hearts of the Chinese people, shape the image of the times of the Hongqi car owner group "walking with the country", and inject a strong sense of national feelings into the vision of "wonderful travel and beautiful life".
In the future, New Hongqi will continue to focus on the brand concept of "all for customers, all services for customers, all humble for customers", and constantly create products and services with science and technology, safety and health as the core for users, and bring together Hongqi dreams, automobile dreams, sports dreams, and strong country dreams into common dreams, so that the ideals fly and the dreams come true! (End)
This article was published simultaneously on The China Automotive Trend Network