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In recent years, with the development of intelligence and electrification, "overtaking in curves" and "overtaking lanes" have become the hottest topics in the automotive industry. Whether it is a traditional car company or a new force, they all hope to achieve brand upward mobility through electrification. Because, in the field of traditional fuel vehicles, it is too difficult to achieve overtaking.
However, there is a brand that intends to fight on two fronts, and this brand is the new red flag. After announcing the launch of the new Hongqi E-HS9 full-size smart pure electric SUV at the end of last year, at the China Aerospace Day on April 24, the new Hongqi brand held a high-end private tasting meeting for the new Hongqi LS7 full-size hardcore SUV, winning the new energy vehicle and traditional fuel vehicle market with a dual flagship model.
This is courage, but also confidence and strength.
As we all know, the current domestic full-size hardcore SUV market, almost by several major luxury brands, whether it can be performed in this market, is also the most powerful proof of a brand's technical strength and product strength. Under heavy pressure, the new Hongqi LS7 with the super strength and hard core strength of "five virtues and five rhymes together", allows Chinese brands to have the strength to "break the wrist" with international luxury brands on the current main track, and also allows Chinese brands to have a more powerful grip upwards.
The spirit of the red flag and the spirit of spaceflight are in the same vein
"The dream of aerospace is the dream of the Chinese nation for thousands of years, and the Hongqi brand is China's national car, and it is inevitable that the two will come together, because self-improvement and independent innovation are the core of both, and also the genes of our Chinese national culture."
At the on-site exchange meeting on the day of the event, Zhang Jian, who was the system commander of China's manned space engineering launch site and former deputy director of the General Equipment Department, said emotionally that after the launch of "Shenzhou No. 6" in 2005, he entered the space city by the red flag parade car, so he had a lot of feelings for the red flag car, and the red flag brand also supported the development of China's space industry all the way.
Wu Zhijian, chairman of the China Aerospace Foundation, also said, "As the industrial eldest son of the republic, Hongqi carries the automobile dream of hundreds of millions of Chinese; after more than half a century of development, Hongqi has become the backbone of the national automobile industry." China's aerospace industry has carried the Flying Dream of the Chinese Nation for thousands of years and has made world-renowned achievements on the road of the great rejuvenation of the Chinese nation. The spirit of 'independence, self-reliance and self-improvement' has become the common value of Hongqi Automobile and China Aerospace, and promoted the two sides to achieve brilliant achievements in their respective fields today." ”
At the event site, Wu Zhijian and Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., witnessed FAW Hongqi "holding hands" with China Aerospace and officially becoming a "strategic partner of China's aerospace industry".
"Helping the development of China's aerospace industry is FAW Hongqi's undisputed choice and unshirkable responsibility." Chen Xu said that since the release of the new Hongqi brand strategy in 2018, Hongqi has insisted on continuing to exert efforts with the innovative spirit of self-reliance and self-improvement, promoting the high-quality development of the whole industry chain to a new level, and creating an industrial miracle of 63 times sales growth in 4 years.
Up to now, the number of Hongqi car owners has reached nearly 700,000, realizing the transformation from "national car" to "national car". "FAW Hongqi and China Aerospace are writing a new chapter of their dreams for the Chinese people with independent Chinese strength. Taking this cooperation as an opportunity, FAW Hongqi is determined to fully support the aerospace industry, join hands with China Aerospace, share the responsibility of industrial power and science and technology rejuvenation, and let the automobile dream and the aerospace dream converge into a common Chinese dream, and jointly stride forward towards a better future. ”
Wu Weiren, academician of the Chinese Academy of Engineering, chief designer of China's lunar exploration project, and winner of Qian Xuesen's highest achievement award, also said excitedly, "Now China has sent the five-star red flag to the moon, and there are also lunar rovers and Mars rovers, but they are all unmanned." I hope that one day, Chinese can take the red flag lunar rover and Mars rover to the moon, Mars and other outer celestial bodies. ”
This is the most simple wish of the Chinese generation of astronauts, and it is also the national complex and the spirit of unremitting struggle for self-improvement that Hongqi people and astronauts can come together.
In the view of Pu Cunxin, a national-level actor, this spirit is the same as the principle of "cultural self-confidence" adhered to by literary and art workers, and only based on the dedication of "self-confidence" can we achieve real brilliance. The independent technological innovation of the new red flag LS7 is based on this "self-confidence" that it has achieved today's breakthrough results.
Chen Xu also announced that in the next ten years, FAW Hongqi will present Hongqi high-class cars to all aerospace meritorious figures who have won the Qian Xuesen Outstanding Contribution Award to express their respect for outstanding astronauts.
The Red Flag LS7 uses hard nuclear strength to reflect China's strength
If it is said that the self-improvement and autonomy of China's astronauts for decades has been reflected in the successful landing of the Shenzhou 13 manned spacecraft return module on the "space travel trio"; and the new Red Flag LS7, which has just been launched, is a concentrated portrayal of the self-improvement and autonomy of Chinese automen.
On the same day, on the banks of the Summer Palace in Beijing, the domineering appearance and magnificent grandeur of the new Hongqi LS7 complemented the antique traditional Chinese architecture, making people immersed in the scene, and it was easy to feel the charm of the design aesthetics of the new Hongqi brand "Shang ZhiYi". This flagship of the national car has a body length of 5.7 meters, a wheelbase of 3.3 meters and a body width of more than 2 meters, and will launch two versions of 4 seats and 6 seats, with the interior design of classical Chinese style and luxurious and spacious materials and spaces, and can't help but have a kind of "haoran world" of ease and comfort.
Matching The appearance of Jiyu Xuanang is the new Hongqi LS7's all-round hard verification strength in safety, health, power and quality.
First of all, it is worth mentioning the independently pioneered 4.0T V8 engine, its maximum net power reached 485kW, the maximum torque was 850Nm, compared with the previous generation of products, the power index increased by 73.2%, reaching the leading level of similar models in the world, setting a new benchmark for the independent high-end performance engine.
As we all know, the engine, as the first of the "three traditional pieces", has always been one of the main problems for Chinese car companies to be "stuck in the neck". Especially for large-displacement engines, there are few car companies in the world that can do a good job. At present, even luxury brands such as Mercedes-Benz and BMW are increasingly using 2.0T or even 1.5T engines, and only on flagship models, 3.0T six-cylinder engines will be used.
Scarcity and extremes are the key to the pursuit of top luxury brands.
Some people may say that in the context of electrification, is it meaningful to insist on developing large-displacement engines? This question is not difficult to answer, on the one hand, high-precision large-displacement engine technology is not only a manifestation of strength, but also a symbol of the brand. After the release of the new Red Flag LS7, many media and users compared it with Rolls-Royce Cullinan, not only because of its atmospheric appearance, but also because of its powerful performance and high quality.
In terms of safety, the new Hongqi LS7, which adopts a non-load-bearing body, has a special level of protection body that far exceeds the safety protection level of ordinary passenger cars, and the utilization rate of high-strength steel in the whole vehicle exceeds 63%, and for the first time, it is also equipped with the independent chip of "national secret algorithm" and has a "triple defense" information firewall to provide all-round security protection for high-end users.
All of this reflects the new Hongqi brand's deep insight into the needs of valued users, as well as the determination and belief of building a high-end brand. As Pu Cunxin said, only by truly recognizing how difficult it is to realize the dream of red flags and spaceflight, and how much youth and sweat how many people have paid for it, can they be qualified to play a role in it.
Because they understand, they cherish; because they understand, the elites of the automobile industry, the aerospace industry and the literary and artistic circles collided with the most moving "spark" that day.
epilogue
"People have five virtues, which are for 'courtesy, benevolence, faith, righteousness, and wisdom'; the car has five rhymes, which are for 'appearance, space, safety, driving control, and technology'. The five virtues appear to each other and achieve heroic courage; the five rhymes are born together, creating the soul of the national car. The new Hongqi LS7 has the hongqi aesthetics of 'Huaxia Weiyi', the luxurious space of 'Leisurely Heaven and Earth', the safety and health of 'National Car Security', the driving control enjoyment of 'Driving Mountains and Rivers', and the self-research core of 'Glory and Praise'.
The five charm points all contain Chinese's thinking on the supreme self-cultivation realm, corresponding to the top pursuit of 'Chinese-style new noble refinement'. Chen Xu's concise and aesthetic language can be said to be the most accurate description and summary of the new red flag LS7.
In the past 4 years or so, we have seen the new Hongqi brand launch a dazzling model, together with the General Administration of Sport of China, Wanda Group, Air China and China Aerospace and other big IP, to build a multi-dimensional ecology, to create the most core competitiveness; at the same time, all the work focus is closely focused on user operations, truly put the interests of users first, and won the support and recognition of nearly 700,000 users.
All this is the result of the unremitting efforts of Hongqi people to "let the ideal fly and make the dream come true" and make themselves self-reliant. As Chen Xu said, "The space hero's travel to the world is inspiring, and the Red Flag National Vehicle must also shine in the world to win glory for the country, and work with astronauts to strengthen themselves and forge ahead." ”