The pure autonomy and true hard core of the new Hongqi LS7 not only represent the ceiling of the current Technology of China's automobile industry, but also the strength and confidence of FAW Hongqi that can look at the world and match the top luxury brands.
Author 丨Lu Shan
Edited by 丨 Dahua
Produced 丨 Automan Media
A history of China's aerospace is a history of the development of China's science and technology.
In a sense, China's aerospace, like Chinese automobiles, both represent the Chinese nation, facing the reality of the international environment surrounded by wolves, facing the essence of great power competition that is backward and about to be beaten, knowing shame and then being brave, constantly striving to break through and strive forward with courage and wisdom.
Today, based on this same value, there is more integration between them.
April 24, China Space Day. On the same day, FAW Hongqi officially became a "strategic partner of China's aerospace industry", and the cooperation between the first brother of China's independent automobile and the first brother of China's aerospace science and technology kicked off.
At the same time, the new Hongqi LS7, which represents the technical ceiling of China's independent automobiles, appeared on the scene, opening up the era of full-size hardcore SUV of the national brand "fully autonomous and true hardcore".
Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., Wu Zhijian, chairman of the China Aerospace Foundation, Wu Weiren, academician of the Chinese Academy of Engineering, chief designer of the China Lunar Exploration Project, and winner of Qian Xuesen's Highest Achievement Award, Zhang Jianqi, former deputy director of the General Armament Department, and Pu Cunxin, chairman of the China Dramatists Association and a national first-class actor, witnessed this historic moment together.
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Automotive and Aerospace
A match made in heaven for China's power
Perhaps many people do not know that in the murals of the Dunhuang Grottoes, more than 50% of the murals depict scenes of flying skies. Flying is a dream of the Chinese nation that has been passed down for 2,000 years.
From the return of the "Chang'e 5" lunar exploration to the successful landing of the "Zhurong" on Mars, the achievements of China's aerospace in recent years have continuously shocked the world. Among them, the Chang'e-5 mission is the sixth mission of China's lunar exploration project and one of the most complex and difficult tasks in China's spaceflight.
It can be said that the outstanding achievements of China's aerospace are a true portrayal of the strength of a strong country, which is in line with the mission of the national car red flag. The cooperation between the two is not only a match made in heaven, but also a sacrifice for others!
As Chen Xu said: "Helping the development of China's aerospace industry is FAW Hongqi's undisguised choice and unshirkable responsibility. FAW Hongqi and China Aerospace are both writing a new chapter of their dreams for the Chinese people with independent Chinese strength. ”
Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd
To this end, FAW Hongqi signed a strategic cooperation agreement with the China Space Foundation and officially became a "strategic partner of China's aerospace industry".
According to the agreement, in the next 10 years, FAW Hongqi will present Hongqi's senior automobile to all aerospace meritorious figures who have won the "Qian Xuesen Highest Achievement Award" and promote a series of innovative measures for in-depth cooperation to help China's aerospace industry to create new glory with industrial strength.
Wu Zhijian, chairman of the China Space Foundation, said that the spirit of "independence, self-reliance and self-improvement" has become the common value of Hongqi Automobile and China Aerospace, promoting the brilliant achievements of both sides in their respective fields today, and also carrying China's automobile dream and flying dream all the way forward.
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Pure autonomy and true hardcore
It's not just technology disruption that shakes
After the historic hand-in-hand between Chinese automobiles and China Aerospace, the exciting moment for Chinese automakers and Chinese auto consumers has also arrived. The new Hongqi LS7 pays tribute to the self-reliant and autonomous Chinese power with unprecedented pure autonomy and true hardcore ceiling-level performance.
In fact, as the first full-size SUV of its own brand, the new Hongqi LS7 has enough topicality. However, the true value and significance of the LS7 is far from being covered by "full size".
LS7's pure independent research and development and true hardcore technical level have created a new record of China's own brands at multiple core levels. It not only represents the ceiling of the current Technology of China's automobile industry, but also the strength and confidence of FAW Hongqi, which can look at the world and compete with the top luxury brands.
In the development of the whole vehicle, the new Hongqi LS7 asks about the traditional Chinese culture, traces the root blood of the brand, and uses the "five virtues" of benevolence, righteousness, etiquette, wisdom and faith pursued by the traditional Chinese yashi to cover the entire car-making dimension from design to power, from space to intelligence, and then to safety.
The new Hongqi LS7 has a body length of 5.7 meters and a body width of more than 2 meters, and will be available in 4-seat and 6-seat versions. At the same time, the LS7 adopts a 4.0T V8 engine independently developed by FAW, as well as a hardcore off-road non-bearing body, which ensures the extremely strong off-road performance of the whole vehicle.
It is worth mentioning that the LS7 is not only a professional full-size off-road vehicle, but also a smart luxury mobile fortress that keeps pace with the times.
LS7 adopts a special level of protection body that far exceeds the safety protection level of ordinary passenger cars, and is equipped with the "National Secret Algorithm" independent chip - "China Core" for the first time in China, providing users with a "triple defense" information firewall to ensure the 360-degree security needs of drivers and passengers.
It is reported that in order to further highlight the exclusive identity of users, the new Red Flag LS7 will present users with a variety of elegant aesthetic color schemes for appearance and interior for personalized selection. At the same time, hongqi craftsmen personally painted waistline, interior clocks, rear exclusive configuration and other exclusive luxury customization services with oriental aesthetic style will be launched one after another.
From the new red flag aesthetics of "Shang Zhi Yi" to the benevolent space of "Haoran Tiandi"; from the safety and health of "National Car Integrity" to the super off-road of "Righteous Driving Mountains and Rivers"; from the self-developed core electronic control system of "Glory Zhizan" to the advocating pursuit of "Chinese-style new noble refinement".
From LS7, the user experience is not only the technical subversion shock, but also the new red flag on the appearance, charm, culture, value, quality of these inherent excellence.
In addition, there is another point, and the most important point, is that the product performance of the new Hongqi LS7 reflects FAW Hongqi's accurate and considerate insight into the automotive needs of high-net-worth individuals. This also explains why, after seeing the real car, although the price has not yet been officially announced, there are already potential car owners who have decided to book a car on the spot.
Condensing the Chinese strength in the new era, Hongqi people use the spirit of self-reliance and self-improvement to promote the national automobile industry with independent science and technology and industrial strength. Imagining the future, Wu Weiren, academician of the Chinese Academy of Engineering, chief designer of China's lunar exploration project, and winner of Qian Xuesen's highest achievement award, said excitedly——
"Now there are our rovers on the moon and on Mars, but those are still unmanned. I think that the footprints and figures of our Chinese will always go to these extraterrestrial celestial bodies. At that time, I hope that our astronauts can drive the red flag to the moon together! ”
Academician Wu's ideal today is still just a dream. But we know that, like the flying murals engraved in the grottoes 2,000 years ago, one day we will make our dreams come true!
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