Hongqi is a luxury car brand and is well-known in China. Recently, Hongqi launched a full-size large SUV Hongqi LS7, this car is 5.7 meters long, wheelbase 3.3 meters, equipped with a 4.0T V8 engine, look at the shape and displacement, this is completely China's SUV ceiling-level model. At present, this car is in the pre-sale state, because of the larger shape, so many people directly take Rolls-Royce Cullinan for comparison, in fact, there is no need at all.
All along, the lack of large-displacement luxury SUVs in China, think about it? Many people can't understand a problem, now is the transition period of oil and electricity, many luxury car brands in the reduction of displacement, such as BMW gave up 12 cylinders, in fact, not only BMW, people Jaguar do not build D-class oil trucks, when everyone is reducing displacement, why hongqi to do the opposite?
In fact, the market space for large-displacement luxury cars is very limited, the best selling porsche Car is not the V8 version, but the 6-cylinder car, the Land Rover Range Rover is the same, not only the SUV, the sedan is the same, take the BBA flagship, the highest-selling model is entry-level, buying 8-cylinder luxury cars people are not particularly many, Hongqi launched LS7 is not just to sell cars, there are other purposes.
In fact, each car has its own mission, some are not necessarily built to make money, such as Toyota Century, a car with particularly niche sales, in addition to a certain degree of popularity and recognition in Japan, there is no sense of existence in other countries, in the luxury car market, Toyota Century is dispensable, so you understand, you see the probability of Ferrari are higher than this car, is so little.
Toyota Century represents the highest level of the Japanese automobile industry, just like the launch of Lexus LS, Toyota launched Lexus to tell the world that Toyota can build family cars, but also can build large-displacement luxury cars, do not underestimate me. Since Toyota launched the Lexus LS, Toyota's international status is getting higher and higher, but the sales of Lexus LS are not very good, selling three or four thousand units a year in China, other countries are not selling well, sales are far less than the BBA flagship, even so, Toyota still did not cut the Lexus LS, because this is the façade.
In fact, Hongqi LS7 is also the façade of FAW Hongqi, and the launch of this car is to convey a signal to the world, Chinese can also build an 8-cylinder large luxury SUV. For FAW Hongqi, the Faw-hongqi LS7 is a milestone model, which is the pride of the country for the people, and as for sales and price, it is not particularly important.